encompass blog

  • Search Engine Marketing

SEO for Small Websites

Generally speaking, the size of a business website is proportional to the size of the business itself. If you have a small enterprise that only sells one or two products, there’s simply no need for an exhaustive site with hundreds of sub-pages. Likewise, for a highly specialized consultancy or a boutique firm, keeping the website small and streamlined is often what makes the most sense.

  • Tips and Tricks

How to Do Keyword Research for Your Next Blog Post

Keywords have always been integral to search engine optimization (SEO). Judiciously chosen words and phrases can signal to the search engine algorithms—and to human readers—what your content is all about, and how it should be properly classified. What’s more, making use of keywords can lend structure and focus to your content—making it more compelling and more actionable.

  • Marketing

How to Fix Your Email Marketing

In terms of return on investment, there are very few marketing channels that even come close to the power of email. With that said, not every email marketing campaign is guaranteed to be a rousing success. As with anything else, you have to invest time and strategy into your email marketing efforts if you want them to get results.

  • Marketing

Should I Use Google My Business?

Consumer behavior has changed a great deal in recent years, and the Internet is obviously a main driver. Today, the search for a product or a local business often begins on the Internet, and only after conducting extensive online research do consumers head to a local brick-and-mortar business. The implication is that your business must be found online, and that having solid Google search listings is invaluable—not merely from a branding perspective, but from the standpoint of actually sending foot traffic into your place of business. Google My Business is one of the easiest ways to achieve higher online visibility—and in this post, we’ll show you how it’s properly leveraged.

  • Marketing

Better Targeting with Facebook Ads

Facebook remains the largest social network in the world, with a total user census that now surpasses a billion. Having access to an audience of that size might seem like the best reason to use Facebook Ads. Actually, the remarkable thing about Facebook Ads is how it allows the advertiser to break that massive audience into smaller segments, and to advertise with real precision and finesse. Through Facebook’s advanced targeting features, the advertiser can display ads only to the consumers he or she wishes to pursue. When done right, this can eliminate much of the risk involved with online ads of any kind.

  • Tips and Tricks

What Is Advanced TV?

Like many other facets of the digital industry, Advanced TV has many different definitions and delineators. At its roots, it is any video that is not airing on a traditional TV via linear programming delivery methods. Here is the IAB’s (Interactive Advertising Bureau) Official Definition:

  • Marketing

Bidding on Facebook Ads: A Quick Guide

When working with any paid ad service, budgeting is a critical part of the endeavor; you must be precise in your ad spend to get the desired results, and to maximize your bang for buck. This is certainly true in Facebook Ads, where you’ll be faced with various options for bidding and for determining your ad spend.

  • Search Engine Marketing
  • Websites

Make Your Website Content SEO-Friendly

In creating content for their company website, many small business owners feel torn. On the one hand, they wand to develop a site that’s pleasing to potential customers, and helps them brand themselves effectively. On the other hand, they want to make sure they have all the technical elements in place to find favor with Google’s search algorithms.

  • Tips and Tricks

How Long Should My Content Be?

At first blush, understanding the role of online content seems pretty simple. Using search engines like Google, as well as social networks like Facebook and Twitter, consumers search for information, solutions to their problems, and answers to their questions. Your company’s content can and should provide those things; the whole point of creating content is to establish your brand as a potential solution to consumer pain points.

  • Tips and Tricks

Creating Videos for Social Media

It is often said that, in the digital marketing realm, content is king. Increasingly, it looks like video content may be emperor. Just consider the sheer volume of online video that’s watched every single day—nearly five billion YouTube video views alone, while Facebook and Snapchat get more than 8 billion daily video views between them. The simple truth is that today’s Internet content consumption form of choice is the video—something that marketers would do well to notice.