At enCOMPASS, we have been steadfast in our advocacy for email marketing: We consistently see the proof that it offers immense value to marketers and small business owners, and represents a cost-effective way to connect with customers, drive website traffic, and increase sales.
Facebook advertisers have long been bound by a strict set of rules that prescribe the kinds of content that are and are not allowed in a Facebook ad. One of the most complained-about rules by far is the rule restricting the amount of text that can appear in ad images. Some version of this rule has been in effect since 2013, and has generally been a source of frustration for those who simply want to announce sales, discounts, or other promos in their Facebook ads.
Businesses seeking to boost their holiday sales have countless tools at their disposal. One that is all too often overlooked is Google My Business (GMB). While GMB is a local search essential no matter the season, it takes on a unique utility during the holiday shopping season.
Throughout this tumultuous year, good news has often seemed pretty scarce. But here at enCOMPASS, we’ve found a few reasons to celebrate lately. On the heels of our six wins at the 2020 W3 Awards, we’re now pleased to announce that enCOMPASS Advertising Agency has won another six trophies at this year’s Davey Awards. In fact, our team was honored for every site that we entered!
These days, it’s pretty unusual to find a small or mid-sized business without its own website. Simply put, most entrepreneurs understand that, without a website, they’re unlikely to connect with the customers they need.
Those who work in search engine optimization (SEO) or website design know that Google adjusts its search algorithms pretty frequently, usually with tweaks too small to even notice. Every now and then, the search engineers trot out a truly significant algorithmic overhaul that sends the entire industry into a frenzy; the Google Penguin and Google Panda updates are a couple of historic examples.
It’s no secret that 2020 has been a difficult and disorienting year, with all of our lives disrupted by the pandemic and its ensuing economic uncertainty. One of the things we’re proudest of here at enCOMPASS Agency is that, despite the extraordinary challenges, our team continues to do amazing work each and every day.
One of the most crucial aspects of your Google Ads campaign is understanding the Google Quality Score. Unfortunately, many advertisers don’t fully understand what the Quality Score entails, nor the steps they may take to improve it.
Does your company have its own Google My Business account? If not, we’d highly recommend you create one sooner rather than later. Not only do GMB accounts allow you to convey vital information to search engine users, but they’re also important local ranking factors in the Google search algorithms.
You don't want to miss this one! In this "Meet the Team" interview, our President & CEO, Jerry Schroeder, answers a set of questions created just for him. Find out how his passion for digital marketing began and what motivated him to start enCOMPASS Advertising Agency.