encompass blog

  • Marketing

enCOMPASS Agency Recognized by Inc. 5000

At enCOMPASS, we’re grateful for the opportunities we have to do meaningful work for our clients—helping their businesses to grow through creative digital marketing initiatives. In the process, we’ve experienced some growth ourselves—and now, that growth has been recognized by the Inc. 5000 list. We’re proud to announce that we’ve been included in this year’s prestigious round-up of the fastest-growing private companies in America.

  • Marketing
  • Tips and Tricks

Make the Most of Your YouTube Videos: A Checklist

If you’re looking for a digital platform with a low threshold of entry but limitless marketing potential, look no further than YouTube. Just consider some of the statistics: After Facebook, YouTube is the second largest social media channel, with more than a billion users every single month. And, as YouTube retains its status as the go-to site for online video, more and more consumers say they prefer online video to traditional television. Truly, YouTube is rich with marketing possibilities—but in order to tap into those possibilities, your videos have to be optimized and spot-on.

  • Marketing

Should You Respond to Negative Reviews?

Small business owners typically feel immense pride in their companies, their products, and their services—so when a customer offers laudatory feedback, it’s gratifying on a personal level. However, the inverse is also true. When customers leave negative comments or bad reviews, it can feel like a personal insult—even though it’s rarely intended as such. The sting of negative feedback is even more pronounced when it happens at a public review site, such as Facebook, Yelp, or Google.

It’s only natural to want to respond to negative reviews—but is that actually a good idea, from the standpoint of marketing or even basic PR? That’s what we’ll be addressing in this post.

  • Websites

enCOMPASS Agency Launches Their New Website

Here at enCOMPASS Agency, we’ve built award-winning websites for clients throughout the country. Now, it’s our turn! We’re happy to announce that the enCOMPASS website has been overhauled, and what it offers is a completely transformed aesthetic, an appealing user experience, and easy access to all the information you need about the enCOMPASS team.

  • Search Engine Marketing

Writing Great Meta Descriptions for Your Website

When it comes to optimizing your website, it is important to take full advantage of every square inch of online real estate that you can. One opportunity that often goes underutilized is the meta description. Though it’s fairly easy to craft a compelling meta description for your website—and though the benefits of doing so are potentially quite significant—it somehow slips through the cracks or is simply deemed unimportant. In this post, we’ll explain what the meta description is and why it matters, then provide some general tips on writing a good one.

  • Search Engine Marketing

An Introduction to AdWords Extensions

One of the many perks of AdWords is that it allows you to claim more of the search engine results page (SERP) than you could ever claim through organic reach alone; paid ads buy you access to corners of online real estate that SEO simply cannot penetrate. It stands to reason, then, that anything you can do to make your paid ads bigger—that is, to expand them to further corners of the SERP—is ultimately going to be worthwhile. And as it happens, there are some effective ways to do exactly that, specifically by including AdWords extensions.

  • Marketing

enCOMPASS Agency Brings Home 15 Communicator Awards for 2017

Over the past five years, enCOMPASS has been honored with 70 international accolades—and that includes 15 trophies from the 2017 Communicator Awards. We’re immensely proud to receive recognition for our marketing and design work on behalf of our clients, and we’re particularly grateful to the Communicator voters for these much-appreciated designations.

  • Search Engine Marketing

SEO for Small Websites

Generally speaking, the size of a business website is proportional to the size of the business itself. If you have a small enterprise that only sells one or two products, there’s simply no need for an exhaustive site with hundreds of sub-pages. Likewise, for a highly specialized consultancy or a boutique firm, keeping the website small and streamlined is often what makes the most sense.

  • Tips and Tricks

How to Do Keyword Research for Your Next Blog Post

Keywords have always been integral to search engine optimization (SEO). Judiciously chosen words and phrases can signal to the search engine algorithms—and to human readers—what your content is all about, and how it should be properly classified. What’s more, making use of keywords can lend structure and focus to your content—making it more compelling and more actionable.

  • Marketing

How to Fix Your Email Marketing

In terms of return on investment, there are very few marketing channels that even come close to the power of email. With that said, not every email marketing campaign is guaranteed to be a rousing success. As with anything else, you have to invest time and strategy into your email marketing efforts if you want them to get results.