Simply being active on social media is not the same thing as having a thriving social presence. That’s something you only achieve through strategy. In this post, we’ll lay out 12 steps for turning your social media activity into something that’s truly value-adding and brand-enhancing.
A few weeks ago, the enCOMPASS team began an adventure – we hopped into some revved-up rides, headed out to the country, and prepped the scene for a video shoot. The mission was relatively simple: Get some seriously amazing footage of some seriously amazing custom vehicles. But do things ever go exactly as planned?
What if you run the numbers on your PPC campaign and your ROI isn’t nearly as high as you’d like it to be? What steps can you take to actually improve your PPC ROI? In this post, we’ll summarize a few effective strategies.
It’s long been said that a picture is worth a thousand words—but what about videos? In today’s media landscape, video is more valuable than ever before—it’s one of the most effective ways to reach consumers with your advertising message. However, it’s important to approach video marketing strategically—as these five points demonstrate.
You’re probably familiar with the concept of FOMO—the fear of missing out. It’s a psychological principle that marketers often use to generate conversions; essentially, they try to create the idea that everyone is buying a particular product or service, and that those who don’t act in kind will be left in the dust.
And indeed, there are a number of ways to add urgency to your marketing. Here are a few strategies to consider.
While other digital marketing strategies have developed or evolved over the years, you may be asking yourself, “Is email marketing still important?”
Facebook has spent the better part of the last year in the limelight—and hardly in a good way. The once-beloved (and still incredibly popular) social platform has faced a number of scandals and PR debacles, all of them hinging on Facebook’s use of consumers’ data. Unsurprisingly, the company has reacted to the fallout with some sweeping changes to the way it uses third-party data—but what are those changes, exactly? And, what are the implications for advertisers? In this post, we’ll unpack both of those questions.
The enCOMPASS team is honored and grateful to announce a series of big wins at the 2018 Communicator Awards. enCOMPASS took home 25 awards in total, including six gold-level honors. While we’ve been privileged with Communicator wins in the past, this year’s total is a new record for us. More importantly, it’s confirmation that enCOMPASS continues to live up to its core values; not only do these awards highlight the passion we have for our clients, but they also reveal the intelligence with which we help those clients achieve their marketing goals.
You've probably heard a lot lately about the upcoming European Union General Data Protection Regulation (GDPR), so we wanted to take a minute to let you know what this means for your business’ website.
Your email marketing list can be used for many different purposes. Indeed, email marketing can be a powerful tool for building brand loyalty, disseminating content, and driving traffic to your company website or blog. Of course, you can also use your email list to directly boost conversions—though doing so will always require strategy and skill.
There are a few different ways of accomplishing that; in this post, we’ll list some of the most common and effective.