encompass blog

  • Google Insights

Google Ads Set to Limit Search Term Reporting

Advertisers thrive on access to clear, actionable data. For example, Google provides advertisers with a treasure trove of metrics and analytics that allow them to determine who’s seeing their ads and why; this information, in turn, can lead to more informed budgeting, targeting, messaging, and beyond.

  • Google Insights

Are You Ready to Say Goodbye to Third Party Cookies?

Advertisers have long depended on third-party cookies to guide their efforts in digital ad buying and targeting. Recently, however, Google announced that it would be phasing out third-party cookies sometime in 2022. What once seemed like a distant deadline now looms closer by the day, and it’s important for advertisers to start thinking seriously about how they will respond to this significant change.

  • Review Services

The Advantages of Review Services

Among its many benefits, the Internet has made it incredibly easy and convenient for consumers to conduct research. Before parting with their hard-earned money, shoppers can spend a few minutes on Google or any number of other sites, ensuring the product, service, or brand in question enjoys a prestigious reputation. In particular, consumers can seek out social proof: Testimonials, recommendations, and reviews from other consumers, verifying that the purchase they’re considering is a sound one.

  • Marketing
  • Email Marketing

Build an Email List That Really Works

Email marketing may not be new and it may not seem flashy, but the fact is that it remains a powerful tool for reaching customers… especially customers who you may not be reaching through social media or through traditional advertising.

  • Marketing
  • Video Advertising

The Benefits of YouTube Advertising

There’s a very simple case to be made for why businesses and brands should have a presence on YouTube. That argument is reach. With more than two billion users logging in every single month, YouTube is the second most popular website in existence.

  • Marketing
  • Video Advertising

How Can Small Businesses Increase Video Content?

By now, the effectiveness of video content is indisputable. Studies have confirmed again and again that video gets more engagement, and more shares, than any other type of online content. The issue that many small business owners face isn’t that they don’t value video, but rather that they’re simply unsure of how to produce it.

  • Marketing
  • Video Advertising

Why Digital Video is Crucial During This Election Year

Video marketing has become so ubiquitous, few advertisers or business owners would question its merits. Instead, a new question has emerged: Where’s the best place to put all this video content? With so many channels available, business owners naturally want to identify the best avenue for investment.

  • Meet the Team

Meet the Team: Kathe Ingle, Billing Team

Welcome to the next installment of our "Meet the Team" series! Our talented billing clerk, Kathe, describes what led her into her role and what her "perfect day" entails.

  • Social Media Marketing
  • Marketing

Should Businesses Still Be Using Social Media Marketing?

It’s fascinating to chart the trajectory of social media marketing, and specifically its reception among business owners. When the field first emerged, a few entrepreneurs became early adopters, seeing the merit of platforms like Facebook and Twitter for interactive engagement with customers and warm leads. As social media reached ubiquity, a consensus began to form: Love it or hate it, social media marketing is here to stay.

  • Google Insights
  • Search Engine Marketing (SEM)

What is Google Ads Verification, And What Does It Mean for My Business?

Over the last few years, transparency has become an increasingly central issue in the world of online advertising. Google has addressed this issue head-on, noting in a recent blog post that they want their users to have some choice and control over the ads they see, and also to be able to quickly and easily determine who’s paid to place those ads. There are a number of examples of Google’s emphasis on ad transparency, such as the “Why This Ad?” feature you might see from time to time. By clicking on this text, users can receive information about why Google chose to show them that particular advertisement at that particular moment.