encompass blog

  • Marketing
  • Websites

Essential Reasons to Update Your Website

Through the process of marketing your business, you may develop a wide array of assets, ranging from blog posts to social media feeds to YouTube videos. The hub around which all of these other assets orbit is your business website. Indeed, one of the primary directives of any marketing campaign is to funnel traffic to the website, where you can further educate, qualify, and convert your audience into paying customers.

  • Marketing
  • Google Insights

What Advertisers Need to Know About Google’s FLoCs

Over the past few years, personal privacy has been one of the most pressing subjects facing the tech industry. Faced with increased pressure, both from legislators and the general public, companies like Google have begun to seriously rethink the means they use for harvesting, storing, and using personal data.

  • Marketing
  • Search Engine Optimization (SEO)

10 Ways to Improve Local SEO Rankings

There are a couple of things we know to be true about the COVID-19 pandemic and its effects on the business world. One, we know that small and local businesses have really felt the strain, with many being forced to shut their doors for good. And two, we know that the stress on small businesses has led to a big push for people to shop local and support their hometown vendors.

  • Marketing
  • Search Engine Marketing (SEM)

Is Impression Share a Valuable Metric?

One of the biggest benefits of Pay-Per-Click (PPC) advertising is that it provides advertisers with countless data points. By prioritizing and interpreting these data points correctly, advertisers can make smart changes to their strategy, maximizing their return on investment.

  • Marketing
  • Tips And Tricks
  • Digital Audio

Should I Be Using Digital Radio?

One of the primary objectives of any digital advertising campaign is to reach buyers at key points in their consumer journey. In pursuit of this goal, audio advertising is all too often overlooked. But advertisers neglect audio at their own risk. There are countless opportunities to connect with an audience over digital radio, potentially reaching buyers that might otherwise slip through the cracks.

  • Video Advertising
  • Marketing

Why Digital Video is Paramount in 2021

By now it is cliché to point out how much our world has changed since the onset of the COVID-19 pandemic; certainly, the past year has proven disruptive to consumer behavior, forcing advertisers to adapt in kind. As we wade deeper into a new year, and as we see more and more reason for optimism that the pandemic is in its endgame, many marketers are wondering what kind of tactics they should be investing in.

  • Marketing
  • Tips And Tricks

5 Essential Content Marketing Channels for 2021

Content marketing is a strategic approach to creating and distributing content that is valuable, relevant, and engaging; the goal is to attract new customers and retain existing ones, usually with the aid of carefully-crafted buyer personas or clearly-defined target audiences.

  • Marketing
  • Search Engine Optimization (SEO)

How to Do Local SEO When You Have Multiple Locations

Optimizing your website for local search results can seem a bit daunting, even when you only have one business location to worry about. Having multiple locations complicates things even further. How can you ensure outstanding results when you are juggling multiple addresses and phone numbers?

  • Marketing
  • Digital Media Consulting

Why You Should Begin the Year Working with a Digital Marketing Consultant

It’s fair to say that, for most of us, the past year hasn’t exactly gone according to plan. Business owners, in particular, have faced the need to pivot and adapt to the new normal. A big part of that means finding new ways to leverage existing assets and resources, which might include your business website.

  • Email Marketing
  • Marketing

How Many Marketing Emails is Too Many?

Email overload is a familiar feeling. Most of us have somehow found ourselves on mailing lists that overdo it, flooding our inboxes with daily messages that get promptly deleted.