For a majority of business owners, the final stretch of the calendar year represents a season of unparalleled opportunity: Indeed, with holiday shoppers prowling for deals, the period between Halloween and Christmas can provide considerable padding to your yearly revenues. It’s no exaggeration to say that, for many businesses, the holiday shopping season is make-or-break.
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At enCOMPASS Agency, we specialize in interactive marketing plans that are unique for each client. We’ve trademarked the term Interactive Marketing Intelligence™ (IMI) because it’s what we do and what we do best. We’re thrilled to announce that the first phase of our all-new IMI dashboard has officially launched!
- Marketing
- Search Engine Marketing (SEM)
At enCOMPASS, we often tell our clients that, for sheer bang for buck, Search Engine Marketing (SEM), also known as “Pay Per Click” (PPC) advertising is one of the most valuable tools in the digital marketing toolbox. But of course, that all hinges on SEM being done wisely and strategically. Whether you’re launching a brand-new campaign or simply looking to audit your current PPC endeavors, we have a few basic tips that can help you maximize your ROI.
Every year, the Academy of Interactive & Visual Arts (AIVA) sanctions and judges the w3 Awards, combing the web for the best of the best in design, marketing, and more. And every year for the past seven years, we’ve been honored to bring home a fistful of these prestigious awards.
If you’re an e-commerce merchant, you’ll want to use every possible marketing tool, from SEO to social media marketing, to highlight your products to relevant search engine users. One of the most essential tools is Google Shopping Ads, which are visual ads that appear when users seek out particular products via Google.
- Marketing
- Tips And Tricks
For consumers, the holiday season can be a time of fun, festivity, and the very best kinds of busyness. For business owners, the stakes are considerably higher. Indeed, many businesses depend on brisk seasonal sales and high Q4 profits to achieve their annual revenue goals. As such, the holiday shopping season can truly be make-or-break.
- Marketing
- Tips And Tricks
- Search Engine Marketing (SEM)
This year has brought a significant shakeup to the world of Google Ads: Expanded ads are being phased out, with responsive search ads replacing them as the new standard. For advertisers, this new format means additional opportunities to provide headlines and descriptions. It also means surrendering just a bit more control to Google and to its machine learning capabilities.
- Marketing
- Social Media Marketing
- Tips And Tricks
When it comes to developing an effective Instagram strategy, one that engages an audience and boosts brand awareness, there are a number of factors to consider. Many of these facets have to do with the nature of your content; for example, success on Instagram hinges on high-quality photos and videos, engaging captions, and relevant hashtags, among other things.
- Marketing
- Video Advertising
The 2022 midterms are right around the corner. That means the airwaves will soon be flooded with political ads—if they haven’t been inundated already. Since it is an election year, you must take extra caution as you chart the ideal path for your media investment. To that end, let’s discuss three key reasons why you should consider shifting some of your advertising allocation from TV to online video.
During the early days of the Internet, many business owners underestimated the long-term significance of search engine optimization (SEO). Today, it’s possible that the pendulum has swung a bit too far in the opposite direction.
