One of the most important facets of any marketing campaign is reviewing analytics. Digital marketing analytics provide actionable data points that marketers can use to make smarter decisions and to optimize their strategies. When leveraged correctly, analytics can lead to greater efficiency and improved return on investment (ROI).
Business owners are increasingly aware of their need for a holistic, comprehensive approach to digital marketing. You won’t get the kinds of results you need, nor achieve anything resembling efficiency, if you take a piecemeal approach to SEM, SEO, video ads, and other digital channels. Instead, it’s important to develop an overarching strategy, one that ensures all of these channels are used judiciously and harmoniously to achieve a clearly defined set of goals.
Website designers are tasked not just with creating websites that look good, but websites that function at a high level. Simply put, it matters very much the kind of user experience your website provides. A website that is too slow or too difficult to navigate may cost you conversions. It may elevate your bounce rate. It may even impede your SEO rankings.
There was never any doubt that Disney+ would be a massive success, providing the exclusive streaming home of beloved IPs ranging from Star Wars to Pixar to the Marvel movies. Still, few could have predicted just how quickly it would come to dominate the competition, emerging almost immediately as one of the most popular and successful streamers. Now, a few years after its launch, Disney+ is building on its success by offering some new options for viewers… and, for advertisers.
Social platforms have long depended on advertising dollars to monetize their services. Social commerce has changed that, providing some additional revenue streams and sparking new innovations in how products are bought and sold online.
While “content marketing” isn’t quite the ubiquitous industry buzzword that it was even a few years ago, it remains one of the very best ways to engage your audience, keep your brand relevant, and drive traffic to your website.
To put it as succinctly as possible, digital TV (which includes both connected TV and online video) is dominant, and it provides advertisers with an ideal avenue to connect with targeted viewers. In this post, we’ll take a closer look at this phenomenon, and explain some of the reasons why 2023 may be your year to make a big digital TV ad investment.
Over the past couple of months, the advent of ChatGPT has been one of the most consequential stories to emerge from the world of tech. This new artificial intelligence chatbot not only provides answers to online search inquiries, but it can also take direction to write essays, poems, and other types of content.
This article serves two purposes. First, it answers the question, “What is wrong with focusing on impression share?” That, in of itself, makes it worth the read. But secondly, this is our first trial run with using the new ChatGPT technology to write an entire blog on a subject. That’s right! A human did not write the following blog. It was generated by simply asking the AI to “write me a 500 word blog about how impression share is a poor metric to track for a search engine marketing campaign.” Check it out below. We must say, it’s pretty spot on! Buckle up, and enjoy the ChatGPT ride.
AI enthusiasts are constantly experimenting with new technologies, developing “bots” to perform different functions or assist with varied tasks. Most of the time, these bots are strictly the province of insiders; if you’re not actively following the world of AI development, you never hear about them.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
A great-looking website doesn’t mean much if nobody sees it! After launching the AGNS website we worked closely with the client on their marketing strategy. Utilizing a combination of tactics, we have seen GREAT results over a 3-year period.
