The holiday shopping season provides a unique opportunity for your email marketing efforts to bear considerable fruit. With more and more customers seeking to find the perfect gift, or simply to cross another item off their crowded to-do list, a well-timed email with an enticing offer can make a huge impact.
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Google published the first edition of its Search Quality Guidelines back in 2014. Judged by the accelerated timeline of the digital marketing world, that was basically a lifetime ago. However, several of the concepts laid out in the original Search Quality Guidelines remain pertinent even today. At the top of the list is the E-A-T principle… or, Expertise, Authoritativeness, and Trustworthiness.
Over the past few years, many advertisers have experimented with Google’s expanded text ads, or ETAs. If you are not familiar with these ads, they are exactly what the name suggests: Ads that appear in Google search results but provide advertisers with more expansive options for including text. Specifically, ETAs allow advertisers to create up to three headlines (with up to 30 characters each) and two descriptions (up to 90 characters each). Additionally, these ads can include a display URL.
At enCOMPASS, we’re certainly believers in the power of ideas… and as such, we’re always proud when our work is acknowledged by the Davey judges. On the heels of our big wins at the W3 Awards, we’re proud to announce that we took home a number of trophies at the 2021 Daveys.
For years, digital marketing professionals have been beating the drum for mobile-friendly content. You’re probably familiar with the basic argument: These days, a majority of us access the Internet not through desktop or laptop computers, but rather via our phones and our tablets. There is ample data to support this argument, and thus it has become conventional wisdom that website content needs to be easily accessible from any kind of screen or device.
In recent years, Search Engine Marketing (a.k.a. “SEM”, “pay-per-click advertising”, “PPC”) has risen to become one of the most popular channels for digital marketing. It’s not difficult to understand why: With a properly strategized SEM campaign, advertisers can both increase their visibility on the Google search engine results page (SERP) while also precision-targeting their messaging to reach a desired audience.
No matter what line of work you’re in, there’s always something gratifying about receiving recognition from your peers. Here at enCOMPASS, we are concerned first and foremost with doing great work that makes a difference on behalf of our clients. With that said, it’s always exciting when the movers and shakers in the advertising and design industries take notice of our hard work. And that’s exactly what’s happened again this year, with the enCOMPASS team winning eight W3 Awards.
- Marketing
- Google Insights
- Search Engine Optimization (SEO)
One of the big challenges in search engine optimization is reckoning with Google’s complicated, multi-faceted, and ever-changing algorithms. Simply put, there are a number of different factors that can impact your website’s performance on the search results page, and though these factors are weighted differently, they all deserve some level of consideration.
Over the last few years, transparency has become a paramount concern within the digital advertising industry. Simply put, the lines separating advertisement, journalism, and entertainment have become blurry, prompting an initiative to better clarify the intentions behind different forms of online content.
- Marketing
- Digital Media Consulting
By now it’s something of a cliché, yet it’s still worth emphasizing that the 2020 holiday shopping season was truly like no other. With a number of public health guidelines still in place, and many consumers reluctant to do much in-person shopping, we saw a big shift toward e-commerce. This year, the landscape appears significantly different, and it’s hard to predict just what the year’s seasonal trends will look like.
