encompass blog

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  • Marketing
05/18/2022

enCOMPASS Agency Wins Big at 2022 Communicator Awards

Every year, the Communicator Awards honor “excellence in strategic, effective, and meaningful communication across digital, video, podcasts, marketing, mobile, print, and more.” As selected by a most illustrious judging body, including heavy hitters from throughout the marketing and media industries, these awards represent the acknowledgment of some of the biggest names in digital communication.

  • Marketing
  • Digital Audio
05/17/2022

Why Add Digital Audio to Your Media Mix?

Consumer habits are changing, and it’s important to make sure that your media mix is keeping pace. Case in point: As terrestrial radio fades from prominence, digital audio is becoming an increasingly prevalent part of everyday life. This is an important trend for advertisers to capitalize on, augmenting their current ad spend with placement on podcasts, streaming music, and digital radio services.

  • Marketing
  • Display Advertising
05/09/2022

What is Contextual Targeting?

Over the past couple of years, Google has announced some big changes to the way it approaches consumer privacy. Well-intentioned though these changes might be, they have caused no small amount of anxiety among digital advertisers, who lament the decline of third-party cookies and other useful targeting features. (We would argue that these changes are ultimately bad for the end user, as well, potentially leading to a less-personalized online experience.)

  • Marketing
  • Mobile Advertising
05/02/2022

iOS Marketing and Attribution

The launch of iOS 14 has proven to be a watershed event in the world of digital marketing. From the initial announcement through the release of iOS 14.5 in April 2021, this iteration of Apple’s operating system has played a pivotal role in shaping user privacy considerations. As a result, it has forced marketing professionals to work overtime, reevaluating their own approach to user privacy and to digital advertising in general.

  • Meet the Team
04/22/2022

Meet the Team: Miranda Howe, Account Team

Welcome to a new installment of our "Meet the Team" series! Hear from a member of our Account Team as she describes why she loves digital marketing and why you should, too!

  • Marketing
  • Search Engine Optimization (SEO)
04/20/2022

Will AI Generated Content Help or Hurt My SEO?

These days, it seems like artificial intelligence (AI) can do just about anything. For example, did you know that AI can automatically generate content for your website, blog, or social media platforms? At first blush, this might seem like a huge win for overworked marketing departments, or for small businesses that don’t have their own in-house content development teams.

  • Marketing
  • Digital Media Consulting
04/13/2022

Why Hire a Digital Media Consultant?

Every business can benefit from an improved online presence, and from a strategic approach to targeted customer outreach. This much may seem obvious, yet actually achieving these goals is considerably more complicated. Successful digital marketing requires a synthesis of different methods, platforms, and technologies, all bound by consistent messaging and backed by efficient budgeting.

  • Marketing
  • Google Insights
04/05/2022

Getting Ready for Google Topics

Over the past couple of years, one of the biggest stories to rock the digital advertising industry has been Google’s announcement that they will soon do away with third-party cookies. Given how much advertisers have leaned on cookies in the past, this news has naturally resulted in some scrambling.

  • Marketing
  • Search Engine Marketing (SEM)
03/31/2022

5 Ways to Revitalize Your PPC Campaign

One of the most challenging aspects of running an effective PPC campaign is that your work is really never finished. Whether due to changes in consumer behavior or online trends, the efficacy of your strategy can wax and wane. If you take a “set it and forget it” approach to PPC, you shouldn’t be surprised when your tactics eventually become stagnant.

  • Marketing
  • Search Engine Marketing (SEM)
03/18/2022

Developing a B2B Google Ads Campaign

When consumers are sourcing information about different products and services, they typically conduct their research online. B2B customers are no exception. In fact, research shows a staggering 87 percent of B2B customers turn to the Web when they are seeking information before making a purchase.