While there are many key components to an effective PPC campaign—from budgeting to targeting to bidding—the actual ads themselves are fundamental. After all, your PPC ads may provide the first impressions that many consumers have of your brand. And when ads aren’t written well, they can sink your entire PPC campaign.
Being able to write strong PPC ad copy is an invaluable skill—and it takes some time to develop that skill. With that said, here are some guidelines you can follow to strengthen your ads today.