At enCOMPASS Agency, we hear from a number of clients who know that they should be using email marketing more strategically, but are unsure of how to do so. One of the tried-and-true options is to create and send a regular email newsletter, establishing a direct conversation with your target audience, keeping them updated and engaged with your business. Indeed, a consistent email newsletter can accomplish several things: It allows you to foster relationships, share your most recent blog or video content, and promote your latest sales and offers.
Welcome to a new installment of our "Meet the Team" series! Hear from a member of our New Business Development Team as he describes why he loves digital marketing and why you should, too!
Google shook the digital ads industry when it announced that it would be removing “cookies” (the technology that enables them to track Web-browsing habits, serving consumer information to advertisers) from its Chrome Web browser. While the announcement was greeted as a big win by privacy advocates, it was understandably worrisome to advertisers, most of whom have come to depend on cookies to help target their ads. It didn’t help that Google’s initial guidelines on the matter were worded rather vaguely, leading to a real sense of panic among digital advertising professionals.
As the nature of retail changes, some businesses may not have quite as many opportunities for direct, face-to-face interactions with their clientele. As such, businesses require new ways to engage their customers, to build relationships, and to remain top-of-mind.
In the early days of SEO, many of the most popular tactics involved boosting a website’s rankings at the expense of user experience. For example, some SEOs employed methods like keyword stuffing, or even inserting “invisible” keywords into their copy. Today, the landscape has shifted significantly, in ways that are advantageous to both SEO and end user alike: It is now well-understood that, if you want your site to rank well, it also needs to offer a positive experience to your readers.
In our experience, most marketers and business owners keep a vigilant eye on their website analytics, carefully monitoring their incoming traffic. It’s always encouraging to see your site getting plenty of hits, but what about sudden drops in traffic? This can happen sometimes, and it may even cause a momentary rush of panic.
No matter if you’re writing a company blog post, a press release, or Google AdWords copy, it’s crucial to make your content compelling. Ideally, your words will convey to the target reader that you understand their pain points, that you have the solutions needed to make their lives better, and that you can be trusted with their hard-earned money.
Digital ad campaigns can serve a number of different purposes. Often, the end goal is to send traffic to your website, where you can convert leads into paying customers. In other cases, ad campaigns can be designed to increase downloads for an ebook, or subscriptions for an email newsletter.
Whether you realize it or not, you’ve probably found yourself on the receiving end of a retargeting campaign. Consider this example: You do some research before purchasing a new mountain bike by browsing the website of one of your favorite bicycle manufacturers. You make note of a few promising models, but don’t commit to making a purchase just yet.
At enCOMPASS Agency, it is our mission to do great work that makes a difference. What we mean by that is we take pride in producing quality websites and thoughtful marketing campaigns, all with the intention of improving our clients’ businesses. Over the past year, with all of its accompanying uncertainties, this mantra has been more meaningful to us than ever before: We are thrilled for the ongoing opportunities to do great work, and for the trust our clients bestow on us.