encompass blog

  • Marketing
  • Email Marketing

Fine-Tune Your Email Marketing

Email marketing is nothing new. It’s certainly not as flashy as social media, as trendy as a TikTok video, as sophisticated as SEO. And yet, it remains one of the most effective options for communicating with consumers in a direct and targeted way, sending a carefully crafted message directly to a specific demographic of users.

  • Marketing
  • Search Engine Marketing (SEM)

SEM: What It Is & Why It Matters

It goes without saying that every business benefits from having a prominent, highly visible website. The easier it is for search engine users to discover your business website, the more likely it is for you to generate traffic, leads, conversions, and a robust reputation.

  • Marketing
  • Tips And Tricks

Prepare Your Marketing for Black Friday & Cyber Monday

As you’re no doubt aware, the final few weeks of the calendar year represent a major commercial blitz. For shoppers, the period between Thanksgiving and New Year’s represents a prime opportunity to score deals on gifts, and to spend any end-of-year bonus money. For retailers, this season can be make or break. Indeed, many businesses depend on a successful end-of-year shopping season to make their annual sales quotas.

  • Marketing
  • Digital Media Consulting

The Holidays are Coming. Now's the Time for a Digital Marketing Consultation

For a majority of businesses, the holiday shopping season is truly make-or-break. In fact, it is no exaggeration to say that many companies look to the weeks between Halloween and New Year’s Day to account for 40 to 60 percent of their annual revenues. In other words, if you want to hit your sales targets, the entire year often comes down to its final stretch.

  • Marketing
  • Social Media Marketing

What’s the Future of Social Media Marketing?

If you spend any time at all browsing social media, then you know just how quickly trends can come and go. It seems like every day there’s a new meme, a viral hashtag, or a TikTok challenge that everyone’s talking about.

  • Marketing
  • Search Engine Optimization (SEO)
  • Google Insights

Essential SEO Reports in GA4

One of the most important components of any marketing campaign is access to analytics. Simply put, marketers need to regularly check in to see what kind of engagement they’re getting and what sort of progress they’re making. Rather than relying on guesswork, the best marketers draw from actual data in order to fine-tune their strategies.

  • Marketing
  • Video Advertising

Why OTT Matters Now More Than Ever

We’ve written before about how Over-the-Top (OTT) streaming has changed the very nature of film and TV, not only from the consumer’s perspective but from the advertiser’s perspective, too.

  • Meet the Team

Meet the Team: Maddy Colbert, Account Team

Welcome to the next installment of our "Meet the Team" series! We've interviewed our next enCOMPASS team member and posted her answers here. Find out why Maddy loves digital marketing and what she enjoys doing on a weekend!

  • Marketing
  • Google Insights

Get Good at GA4: Tips and Resources

Recently, one of the biggest happenings in the world of digital marketing is the sunsetting of Google’s Universal Analytics (UA) dashboard, and the ascent of Google Analytics 4 (GA4). Simply put, Google Analytics has long been the top, free option for marketers and webmasters looking to track their stats and monitor their performance. The transition to GA4 means marketers everywhere are learning to master a whole new set of analytic tools.

  • Marketing
  • Email Marketing

10 Essential Email Marketing KPIs

Launching a newsletter or an email marketing campaign can be an important first step toward boosting brand engagement, generating traffic, and building consumer loyalty. The next step is measuring the success of your email marketing efforts by determining where you’re making progress and where you need to double your efforts. Of course, before you can start measuring, you need a clear understanding of what it is you’re measuring.