Black Friday and Cyber Monday have become the two most consequential shopping days of the year. Indeed, these two days often prove record-breaking, not only in the number of dollars spent and the number of ecommerce purchases made, but also in the number of marketing emails sent.
It’s awards season in the marketing and design industry, and following our recent slate of W3 wins, the enCOMPASS team is proud to announce success at this year’s Davey Awards. Our company was honored to take home seven awards from this prestigious body.
Welcome to the next installment of our popular "Meet the Team" series! We've selected our fifth target, asked a few questions, and posted his answers here—giving you a chance to get to know the people behind our projects.
Many Americans are already gearing up for what’s sure to be an eventful 2020 election cycle… and that includes advertisers as well as key advertising platforms.
For years, Google has provided website owners with access to wide-ranging data to help monitor, measure, and quantify the site’s performance. Much of this data is available for free, using the Google Analytics dashboard. Recently, Google has launched a new innovation called Google Smart Lists, which takes some of the stats from Google Analytics and converts them into usable data for an advertising campaign. Essentially, Smart Lists take what’s available to you in Google Analytics and uses it to build custom remarketing lists, based on people who have come to the site and are perceived as likely to return to the site and convert.
Here at enCOMPASS, we have a simple mantra—in fact, it is our mission statement; we’re committed to “Great Work That Makes a Difference.” What this means is that we come into the office each morning ready to do high-quality work on the client’s behalf; work we’re proud of and stand behind. Work that translates into real-world, bottom-line benefits for our clients. We want to help them reach new audiences, grow their companies, and make efficient use of every last marketing dollar.
Over the last few years, concerns over the nature of online privacy have reached a boiling point, and many prominent online platforms have been forced to take a more proactive approach to safeguarding user data. The most obvious example of this is Facebook, which caught fierce criticism in the wake of the 2016 Cambridge Analytica scandal.
Welcome to the fourth installment of our "Meet the Team" series! We've selected our next enCOMPASS team member, asked a few questions, and posted her answers here—for an insider's look at who we are and why we do what we do.
One of the most exciting aspects of digital marketing is that it’s easier than ever before for advertisers to address consumers at different stages of the sales funnel. As a case in point, consider display advertising. Display advertising is a strategy that’s proven highly effective at building brand awareness and even engendering favorable attitudes from consumers, before they reach the point of purchase.
It’s increasingly commonplace for marketers to use customer data to inform their strategy and approach. Statistics show that an overwhelming majority of marketers have increased their reliance on data in recent years, and most marketers at least say they’re going to become more data-driven in the months to come.