encompass blog

  • Search Engine Marketing
01/15/2018

PPC Trends—A Year in Review

enCOMPASS Advertising Agency

Per-per-click marketing is always evolving—sometimes in obvious and dramatic ways, sometimes in small and incremental ones. For the most part, 2017 fell into that second category. Though there’s not one, massive upheaval you can point to, there were plenty of little ways in which the PPC landscape shifted—and some of them may be things that you missed.

  • Search Engine Marketing
  • Marketing
01/10/2018

4 SEO Concepts to Master for 2018

enCOMPASS Advertising Agency

Google’s search algorithms are constantly evolving—yet the main function of the search algorithms remains the same. Google wants to provide its users with the best experience possible; it wants to facilitate the fast and easy retrieval of helpful and relevant information, period. All of its algorithmic updates are in service of this goal—and, for marketing professionals to ensure that their SEO efforts remain Google compliant, maintaining an ultimate focus on user experience is crucial.

  • Marketing
01/03/2018

What is People-Based Marketing—And What Could It Mean for Your Brand?

enCOMPASS Advertising Agency

Opportunities for people to engage with their favorite brands are virtually unlimited. You may search for a particular product from the Google search bar, “like” a brand on Facebook, sift through your inbox for the latest branded newsletter, consult sites like Yelp to hear another consumer’s opinion, and ultimately use your mobile device to make a purchase from an ecommerce store. All of these represent unique touch points, and chances for marketers to understand what consumers are ultimately looking for.

12/21/2017

What to Expect for SEO in 2018

enCOMPASS Advertising Agency

Search engine optimization (SEO) is never static. It’s changing all the time, partly because technology itself evolves, but also because consumer behavior shifts and adapts. Part of the marketer’s job is forecasting the latest trends, and building strategies that accommodate them. As we head into 2018, here are a handful of SEO trends we can predict with some confidence; all of them are potentially impactful for your company’s ongoing marketing approach.

  • Websites
  • Marketing
12/13/2017

How to Perfectly Optimize Your Page

enCOMPASS Advertising Agency

When it comes to successful search engine optimization, there are many considerations to weigh—including those that involve such external factors as backlinking/citations, social media cues, online reputation, and more. Before addressing any of those issues, however, it’s wise to do everything within your power to optimize your actual website content—attending to on-page SEO opportunities and capitalizing on every chance you have to win the favor of the search engine algorithms.

  • Websites
12/12/2017

enCOMPASS Advertising Agency Wins 15 Davey and 6 W3 Awards

enCOMPASS Advertising Agency

enCOMPASS Advertising Agency is pleased to announce its recognition in the 2017 Davey Awards and W3 Awards. We are excited to add 15 Davey Awards and 6 W3 Awards to our shelf! The enCOMPASS Agency team is extremely thankful for our clients providing opportunities to create beautiful work with them, and incredibly proud of the recognition we've received through the Davey and W3 Awards!

  • Marketing
12/08/2017

How to Reach Football Fans with Your Marketing Message

enCOMPASS Advertising Agency

When it comes to big audiences, football pretty well has the market cornered. It remains the most-watched sport in America, and it represents a golden opportunity for marketers looking to spread their message. Of course, the sheer popularity of football also poses some marketing challenges: As much as you might love to show an ad during the next big game, doing so can be quite competitive—and thus, quite expensive.

But that doesn’t mean marketers lack viable options for tapping into the football crowd. Here are just a few strategies to consider.

  • Marketing
11/16/2017

Getting Started with Facebook Ads

enCOMPASS Advertising Agency

Small businesses can accomplish so much through posting original content to Facebook—developing an audience, building brand visibility, and engendering social shares of their best content. However, to really get the best results from Facebook, organic reach is insufficient; it must be paired with an investment in paid ads. Fortunately for small business owners, Facebook’s built-in ad platform is a robust tool that offers many opportunities for targeted advertising. When used strategically, it’s an investment that can pay off handsomely.

  • Search Engine Marketing
11/06/2017

Why Retailers Need Amazon AND Search

enCOMPASS Advertising Agency

When it comes to marketing, it’s generally a good idea not to put all your eggs in one basket. This is certainly true for retailers, who face a number of questions about how online consumers seek and find new products—via Amazon, or through Google, Bing, and Yahoo. The answer, of course, is a little bit of both, but really understanding it requires a nuanced perception of the consumer journey.

  • Marketing
11/02/2017

Is Your Marketing Ready for the Holidays?

enCOMPASS Advertising Agency

Ecommerce is big business—especially around the holiday season. Some analysts predict that online shopping will yield revenues of $107 billion this Christmas—an unprecedented amount. But the Web isn’t only a money-maker for those who have ecommerce shops. Even for brick and mortar businesses that do not directly sell from their websites, an online presence can improve brand visibility and consumer trust—helping to increase in-store foot traffic during the most significant shopping season of the year.