encompass blog

  • Search Engine Optimization (SEO)
  • Websites
06/16/2021

Diagnosing a Traffic Drop

In our experience, most marketers and business owners keep a vigilant eye on their website analytics, carefully monitoring their incoming traffic. It’s always encouraging to see your site getting plenty of hits, but what about sudden drops in traffic? This can happen sometimes, and it may even cause a momentary rush of panic.

  • Marketing
  • Tips And Tricks
  • Digital Media Consulting
06/14/2021

Using Emotion to Improve Your Content

No matter if you’re writing a company blog post, a press release, or Google AdWords copy, it’s crucial to make your content compelling. Ideally, your words will convey to the target reader that you understand their pain points, that you have the solutions needed to make their lives better, and that you can be trusted with their hard-earned money.

  • Marketing
  • Mobile Advertising
06/10/2021

Why the Cost Per Install (CPI) Model is Still Relevant for Mobile Apps

Digital ad campaigns can serve a number of different purposes. Often, the end goal is to send traffic to your website, where you can convert leads into paying customers. In other cases, ad campaigns can be designed to increase downloads for an ebook, or subscriptions for an email newsletter.

  • Marketing
  • Display Advertising
06/07/2021

Why Retargeting Works

Whether you realize it or not, you’ve probably found yourself on the receiving end of a retargeting campaign. Consider this example: You do some research before purchasing a new mountain bike by browsing the website of one of your favorite bicycle manufacturers. You make note of a few promising models, but don’t commit to making a purchase just yet.

  • Websites
  • Marketing
06/04/2021

enCOMPASS Wins a Dozen Trophies at 2021 Communicator Awards

At enCOMPASS Agency, it is our mission to do great work that makes a difference. What we mean by that is we take pride in producing quality websites and thoughtful marketing campaigns, all with the intention of improving our clients’ businesses. Over the past year, with all of its accompanying uncertainties, this mantra has been more meaningful to us than ever before: We are thrilled for the ongoing opportunities to do great work, and for the trust our clients bestow on us.

  • Marketing
  • Google Insights
05/24/2021

Google’s Ad Spend is Up. Time to Increase Your Budget?

By now, most consumers are at least faintly aware of what Internet cookies are. You may not be able to explain all the technical ins and outs, but at the very least, you probably know that cookies allow different websites to gather information about your online activity and habits. You may also know that your cookies are saved so that they can be leveraged by advertisers, allowing for more customized online ads.

  • Marketing
  • Google Insights
05/17/2021

Who Will Miss Cookies More: Advertisers or Consumers?

By now, most consumers are at least faintly aware of what Internet cookies are. You may not be able to explain all the technical ins and outs, but at the very least, you probably know that cookies allow different websites to gather information about your online activity and habits. You may also know that your cookies are saved so that they can be leveraged by advertisers, allowing for more customized online ads.

  • Marketing
  • Email Marketing
05/10/2021

Email Marketing’s Biggest Blunders

There’s a lot you can accomplish with a good email marketing strategy— like increasing sales, building brand loyalty, and sharing important information with your regular and recurring customers.

  • Marketing
  • Tips And Tricks
  • Digital Audio
05/05/2021

Adding Digital Audio to Your Media Mix

In a bygone era, advertisers might have invested decent chunks of money getting spots played on traditional/terrestrial radio, where they could rest assured that they’d find a large and captive audience. In today’s world, the power of terrestrial radio is somewhat diminished. While there may still be certain advertisers who benefit from landing their content on a local AM/FM station, others have found that digital audio offers a more robust return on investment. At enCOMPASS, we have encouraged many of our clients to add digital audio to their media mix… and over the last few months, our faith in this format has only intensified.

  • Marketing
  • Review Services
04/26/2021

Why Online Reviews Matter

Every business owner likes to see positive reviews from satisfied customers. Good reviews can be a real encouragement, helping you to see the ways in which your products or services have made someone’s life better.