encompass blog

  • Marketing
  • Tips And Tricks
01/24/2023

The Marketer’s Guide to Voice Search

If you ever have a burning question, about anything or everything, all you have to do is ask. And, thanks to voice assistants like Siri, Alexa, and Google, you’ll likely get a pretty good answer right away. These voice assistants make it quick and convenient to submit an online search query, without the need to use your hands. And as machine learning and AI technologies continue to improve, the quality of the voice search experience has seen a dramatic rise.

  • Marketing
  • Google Insights
  • Search Engine Optimization (SEO)
01/16/2023

Use Your Google Business Profile to Boost Local SEO

When it comes to local search engine optimization, one of the most significant achievements is ranking at the top of Google Maps. Simply put, this is where most local consumers tend to gravitate, especially those who are seeking a particular product, service, or business in their immediate geographic area. Indeed, the Google Maps display dominates local searches, making it an essential piece of online real estate.

  • Marketing
  • Search Engine Marketing (SEM)
01/06/2023

Top Six Advantages of SEM

At enCOMPASS, we often advise our clients to diversify their media mix, integrating a number of different channels and strategies in order to reach their desired audience. However, if we had to select just a single channel that we believe offers the best return on investment, we’d be hard-pressed to argue against search engine marketing, better known as SEM.

  • Marketing
01/02/2023

PODCAST: enCOMPASS Account Supervisor Featured On 2 Guys Chat

Recently, our Account Supervisor, Elizabeth Suarez, was asked by enCOMPASS client, Bernard Ory of On Stage Hair Studio, to be featured as a guest on the 2 Guys Chat podcast. Check it out!

  • Marketing
  • Search Engine Optimization (SEO)
12/30/2022

How SEO Changed in 2022

To succeed in SEO requires a certain level of flexibility. The SEO landscape is always changing, due to factors including Google algorithmic updates, changes in consumer behavior, and the adoption of new technologies. The best SEO professionals are nimble, able to take in these trends and to adjust their strategies accordingly.

  • Marketing
  • Display Advertising
12/12/2022

Why Display Advertising is Critical to Your Media Mix

For years, display advertising has stood as one of the most popular and effective forms of digital advertising. This visual-driven approach is an especially apt choice for marketers hoping to boost brand awareness and to attract attention from online users. Display advertising is also characterized by its robust targeting features, enabling marketers to be methodical in their efforts to reach and acquire new customers.

  • Marketing
  • Email Marketing
12/02/2022

Key Components of an Email Marketing Strategy

In many ways, email represents one of the most effective tools in the marketer’s toolbox. It’s certainly one of the most consistent and reliable channels for communicating with your audience; and with the right strategy, it’s more than possible to sustain an excellent email open rate.

  • Marketing
  • Google Insights
11/16/2022

Google Mobile Search is Changing. Here’s How.

If you’ve spent much time in the world of digital marketing, or even if you’re just an astute observer of the online search experience, then you know that Google is constantly tinkering with its products, routinely rolling out new changes to the way it presents search results. Often, these changes are fairly minor in scope, but still worth noting for their impact on marketers and search engine users alike.

  • Marketing
  • Tips And Tricks
11/11/2022

Overhaul Your Marketing Strategy for the Holiday Season

For a majority of business owners, the final stretch of the calendar year represents a season of unparalleled opportunity: Indeed, with holiday shoppers prowling for deals, the period between Halloween and Christmas can provide considerable padding to your yearly revenues. It’s no exaggeration to say that, for many businesses, the holiday shopping season is make-or-break.