encompass blog

  • Websites
09/17/2019

Simple Ways to Improve Local SEO

In 2019, SEO is local. That’s doubly true for brick and mortar businesses, which thrive on being easily discoverable by search engine users in the immediate area. That’s ultimately what gets people filing into the restaurant or the store, and as such, it’s no exaggeration to say that local SEO can make or break your broader marketing efforts.

  • Meet the Team
09/09/2019

Meet the Team: Mark Hansen, Senior Digital Media Specialist

Welcome to the third installment of our "Meet the Team" series, which features members of our enCOMPASS Agency team. We've chosen our next target, asked him a few questions, and posted his responses here—just to give you an insider's look at who we are and why we do what we do.

  • Marketing
09/04/2019

Why is Facebook Advertising Becoming More Expensive?

Most companies find it difficult to grow a vibrant online presence without the use of Facebook advertising; as such, it may come as an unwelcome surprise to find that the costs of advertising on Facebook are steadily increasing.

  • Marketing
  • Websites
08/16/2019

How to Build a Perfect Location Page

Not every business website needs individual pages that are optimized by location. If you have multiple stores, multiple offices, or multiple restaurants, however, there can be a real SEO benefit to developing these geographically focused “location pages.” In particular, these pages, when properly optimized, can show up in the Google map pack and in other localized SERP listings, e.g., “near me” queries. The question is, what steps should you take to ensure that these location pages perform the way they’re supposed to?

  • Marketing
08/13/2019

Using Online Reviews to Build Consumer Trust

There’s no way around it: If you want to convince consumers to spend money on your product or service, you first have to convince them that you’re trustworthy. Proving trustworthiness can be easier said than done, but in today’s consumer landscape, there’s one very basic currency for credibility… and that’s online reviews.

  • Marketing
08/07/2019

What GDPR Means for Your Email Marketing Campaign

As digital communication channels mature, and as they become increasingly ubiquitous in everyday life, we’re seeing more and more flags raised about issues like online privacy and security. Slowly but surely, those raised flags are spilling over into legislative action, and in some cases that legislative action has implications for marketers.

  • Meet the Team
08/05/2019

Meet the Team: Josh Wilkinson, Senior Web Developer

Welcome to the second installment of our "Meet the Team" series, which features members of our enCOMPASS Agency team. We've selected our next target, asked a handful of questions, and posted the interview here—just to share who we are and why we do what we do.

  • Marketing
  • Websites
07/25/2019

5 Things to Ask Your Web Designer

The process of designing your new business website can be intensely rewarding—even fun. Or, it can be an exercise in frustration. The key factor is in the website design team you use. By working with a skilled and reputable team—a team with whom you find it easy to communicate—you can ensure that your design process goes smoothly, and that the final product is something that fills you with pride.

  • Marketing
07/22/2019

Should I Use Just One Agency for My Digital Needs?

Maintaining a robust online presence can be a full-time job unto itself. In fact, digital marketing can sometimes feel like several full-time jobs—PPC, SEO, content creation, website development and maintenance, social media strategies and beyond.

  • Marketing
  • Tips and Tricks
07/15/2019

Why Internal Linking is an SEO Essential

“Link building” has long been a popular phrase in SEO circles—and not without reason. Links to other websites can play an important role in developing your own site’s reputation and authority. Sometimes, though, the emphasis on link building is a little one-sided, slanted toward the inclusion of external links, as well as backlinks from relevant third-party sites.