encompass blog

  • Websites
07/12/2018

Your Website Speed Matters—Now More Than Ever

enCOMPASS Advertising Agency

Every business owner wants their company website to be fast-loading. The reasons for this are many. At the most basic level, it’s just good customer service. If a potential customer is requesting information about your business, you want to provide them with it as quickly as possible, without making them wait and grow frustrated.

But there’s another reason why website speed is so important—and that’s Google. Google, too, is in the customer service business. It wants to provide its customers (search engine users) with the best product possible (good, high-quality search results)—and one of the ways it does that is to prioritize sites that load quickly, on all browsers and across all device types.

  • Tips and Tricks
07/09/2018

12 Steps to a Better Social Media Presence

enCOMPASS Advertising Agency

Simply being active on social media is not the same thing as having a thriving social presence. That’s something you only achieve through strategy. In this post, we’ll lay out 12 steps for turning your social media activity into something that’s truly value-adding and brand-enhancing.

07/05/2018

Behind the Scenes: A Video Shoot for Carolina Custom

enCOMPASS Advertising Agency

A few weeks ago, the enCOMPASS team began an adventure – we hopped into some revved-up rides, headed out to the country, and prepped the scene for a video shoot. The mission was relatively simple: Get some seriously amazing footage of some seriously amazing custom vehicles. But do things ever go exactly as planned?

  • Tips and Tricks
  • Marketing
07/05/2018

6 Ways to Improve Your PPC ROI

enCOMPASS Advertising Agency

What if you run the numbers on your PPC campaign and your ROI isn’t nearly as high as you’d like it to be? What steps can you take to actually improve your PPC ROI? In this post, we’ll summarize a few effective strategies.

  • Marketing
06/26/2018

5 Tips for Successful Video Advertising

enCOMPASS Advertising Agency

It’s long been said that a picture is worth a thousand words—but what about videos? In today’s media landscape, video is more valuable than ever before—it’s one of the most effective ways to reach consumers with your advertising message. However, it’s important to approach video marketing strategically—as these five points demonstrate.

  • Marketing
  • Tips and Tricks
06/20/2018

6 Ways to Add Urgency to Your Marketing

enCOMPASS Advertising Agency

You’re probably familiar with the concept of FOMO—the fear of missing out. It’s a psychological principle that marketers often use to generate conversions; essentially, they try to create the idea that everyone is buying a particular product or service, and that those who don’t act in kind will be left in the dust.

And indeed, there are a number of ways to add urgency to your marketing. Here are a few strategies to consider.

  • Marketing
06/07/2018

Email Marketing: According to a Designer

enCOMPASS Advertising Agency

While other digital marketing strategies have developed or evolved over the years, you may be asking yourself, “Is email marketing still important?”

  • Marketing
05/30/2018

What Facebook’s Data Changes Mean for Advertisers

enCOMPASS Advertising Agency

Facebook has spent the better part of the last year in the limelight—and hardly in a good way. The once-beloved (and still incredibly popular) social platform has faced a number of scandals and PR debacles, all of them hinging on Facebook’s use of consumers’ data. Unsurprisingly, the company has reacted to the fallout with some sweeping changes to the way it uses third-party data—but what are those changes, exactly? And, what are the implications for advertisers? In this post, we’ll unpack both of those questions.

  • Websites
05/24/2018

enCOMPASS Celebrates 25 Wins at the 2018 Communicator Awards

enCOMPASS Advertising Agency

The enCOMPASS team is honored and grateful to announce a series of big wins at the 2018 Communicator Awards. enCOMPASS took home 25 awards in total, including six gold-level honors. While we’ve been privileged with Communicator wins in the past, this year’s total is a new record for us. More importantly, it’s confirmation that enCOMPASS continues to live up to its core values; not only do these awards highlight the passion we have for our clients, but they also reveal the intelligence with which we help those clients achieve their marketing goals.

  • Websites
05/18/2018

GDPR’s Impact on Your Business Website

enCOMPASS Advertising Agency

You've probably heard a lot lately about the upcoming European Union General Data Protection Regulation (GDPR), so we wanted to take a minute to let you know what this means for your business’ website.