encompass blog

  • Meet the Team
07/23/2024

Meet the Team: Drew Ryan, President

You need to see this one! In this "Meet the Team" interview, the new owner and president of enCOMPASS Agency, Drew Ryan, answers a set of questions created just for him. Learn why he was interested in owning enCOMPASS and how he plans to maintain our agency’s reputation.

  • Marketing
  • Websites
07/23/2024

Why Is Nobody Visiting Your Website?

Small business owners often spend extravagantly on making their website attractive and inviting… as well they should. An investment in web design, coupled with SEO and digital marketing, can turn your business website into a sales magnet, a lead generation machine, and an invaluable online storefront.

  • Marketing
  • Email Marketing
07/11/2024

Recovering From Email Marketing Mistakes

We often say that email is one of the most effective, high-impact tools in the marketer’s toolbox. But of course, the efficacy of email marketing depends on the quality and consistency of your strategy. There’s also the matter of execution. Sooner or later, even the savviest email marketer is bound to make a mistake.

  • Websites
  • Marketing
07/10/2024

enCOMPASS Agency Earns Five 2023 Davey Awards

We’re excited to announce that enCOMPASS Agency received five honors in the 2023 Davey Awards. These prestigious honors include one gold and four silver awards, proving our agency's commitment to excellence in creative design and marketing.

  • Marketing
  • Google Insights
07/02/2024

Don’t Ignore Your Google Business Profile

As a small business owner, one of the most valuable marketing assets you have is your Google Business Profile. The good news: Not only is this asset highly effective, it’s also available for free. The bad news: Just because you’ve claimed your Google Business Profile, that doesn’t mean your work is done. To get maximum benefit out of this asset, you’ll need to keep it updated and optimized.

  • Marketing
  • Search Engine Optimization (SEO)
06/26/2024

5 Ways to Step Up Your Local SEO

One of the most important ways to grow your customer base is to invest in local SEO, ensuring that customers in your community can find you when they need you.

  • Marketing
  • Email Marketing
06/21/2024

How to Improve Your Email Marketing Designs

When it comes to email marketing success, there are a number of factors to consider. The quality of your written content is obviously high on the list, yet it’s equally important to make sure your layout has a clear, pleasing aesthetic. The best way to ensure that aesthetic remains consistent from one email to the next is to use a template.

  • Marketing
  • Email Marketing
06/04/2024

Changes to Gmail: What Email Marketers Should Know

Gmail is the most popular, most widely used email platform in the world. As of January 2024, the Google-owned platform claimed more than 1.2 billion users across the world.

  • Marketing
  • Digital Audio
05/15/2024

The Benefits of Digital Audio Advertising

So long as you have a mobile device, you’re never at a loss for high-quality audio content. From podcasts to audiobooks to streaming music, digital audio has effectively quashed terrestrial radio, providing countless options for personalized entertainment.

  • Marketing
  • Email Marketing
04/30/2024

Email Marketing: Essential Trends for 2024

Since the dawn of the Internet, email has been one of the most proven and effective ways for businesses to reach their consumer base. Email marketing remains one of the true warhorses of the digital realm, providing tried-and-true capabilities for outreach and growth.