encompass blog

  • Marketing
  • Review Services
  • Search Engine Optimization (SEO)
09/17/2021

How Online Reviews Put Your Business on Top

The Internet has fundamentally transformed how we shop. For example, consumers no longer have to make their major purchases “blind.” Instead, they can take as much time as they want to read reviews from other buyers, developing a more fully formed opinion about how to spend their hard-earned money.

  • Marketing
  • Google Insights
  • Review Services
08/31/2021

How to Get More Google Reviews

It’s tough to overestimate the significance of online reviews. Google reviews, in particular, help to establish your brand’s trustworthiness, and engender the goodwill of consumers. They provide greater confidence to those who are on the fence about making a purchase. They also help increase your brand’s online visibility, and can even help you rank in local search results.

  • Marketing
  • Google Insights
08/24/2021

Making it Into the Google Map Pack

If you’ve ever conducted a localized search (say, a search for a nearby eye doctor, a local pizza spot, or a plumber who services your community), then you’ve seen the Google Map Pack. Also known as the “local pack,” this is a block of three local businesses, including their contact information, placed prominently at the top of the search engine results page. Essentially, it’s Google’s way of telling the search engine user that these are probably the three most relevant answers to their query.

  • Marketing
  • Google Insights
08/17/2021

Tips for Improving Your GMB Profile

In order to connect with local consumers, it’s vital for your business to achieve targeted visibility on Google. There are several things you can do to achieve that goal, including optimizing your business website and developing a strategic Google Ads campaign.

  • Local Citations
  • Marketing
08/10/2021

Why Citation Services Are the First Step in Local SEO

For brick-and-mortar businesses, local search visibility is essential. It’s what allows your business to remain top-of-mind among customers in your geographic area… that is, the people most likely to spend money on the goods or services you provide.

  • Tips And Tricks
  • Websites
08/06/2021

Understanding Web Accessibility

The Internet has become the predominant source of information, the primary means of communication, and the central hub of entertainment for people all across the world. Naturally, everyone wants a chance to access the same online experience, regardless of any physical disabilities or impairments.

  • Marketing
  • Email Marketing
07/23/2021

Developing an Email Newsletter Strategy

At enCOMPASS Agency, we hear from a number of clients who know that they should be using email marketing more strategically, but are unsure of how to do so. One of the tried-and-true options is to create and send a regular email newsletter, establishing a direct conversation with your target audience, keeping them updated and engaged with your business. Indeed, a consistent email newsletter can accomplish several things: It allows you to foster relationships, share your most recent blog or video content, and promote your latest sales and offers.

  • Meet the Team
07/12/2021

Meet the Team: Zenen Chamizo, New Business Development Team

Welcome to a new installment of our "Meet the Team" series! Hear from a member of our New Business Development Team as he describes why he loves digital marketing and why you should, too!

  • Google Insights
  • Marketing
07/07/2021

Google Postpones Cookie Phase-Out Until Late 2023

Google shook the digital ads industry when it announced that it would be removing “cookies” (the technology that enables them to track Web-browsing habits, serving consumer information to advertisers) from its Chrome Web browser. While the announcement was greeted as a big win by privacy advocates, it was understandably worrisome to advertisers, most of whom have come to depend on cookies to help target their ads. It didn’t help that Google’s initial guidelines on the matter were worded rather vaguely, leading to a real sense of panic among digital advertising professionals.

  • Email Marketing
  • Tips And Tricks
06/29/2021

Up Your Email Marketing Game

As the nature of retail changes, some businesses may not have quite as many opportunities for direct, face-to-face interactions with their clientele. As such, businesses require new ways to engage their customers, to build relationships, and to remain top-of-mind.