If you ever have a burning question, about anything or everything, all you have to do is ask. And, thanks to voice assistants like Siri, Alexa, and Google, you’ll likely get a pretty good answer right away. These voice assistants make it quick and convenient to submit an online search query, without the need to use your hands. And as machine learning and AI technologies continue to improve, the quality of the voice search experience has seen a dramatic rise.
When it comes to local search engine optimization, one of the most significant achievements is ranking at the top of Google Maps. Simply put, this is where most local consumers tend to gravitate, especially those who are seeking a particular product, service, or business in their immediate geographic area. Indeed, the Google Maps display dominates local searches, making it an essential piece of online real estate.
At enCOMPASS, we often advise our clients to diversify their media mix, integrating a number of different channels and strategies in order to reach their desired audience. However, if we had to select just a single channel that we believe offers the best return on investment, we’d be hard-pressed to argue against search engine marketing, better known as SEM.
Recently, our Account Supervisor, Elizabeth Suarez, was asked by enCOMPASS client, Bernard Ory of On Stage Hair Studio, to be featured as a guest on the 2 Guys Chat podcast. Check it out!
To succeed in SEO requires a certain level of flexibility. The SEO landscape is always changing, due to factors including Google algorithmic updates, changes in consumer behavior, and the adoption of new technologies. The best SEO professionals are nimble, able to take in these trends and to adjust their strategies accordingly.
For years, display advertising has stood as one of the most popular and effective forms of digital advertising. This visual-driven approach is an especially apt choice for marketers hoping to boost brand awareness and to attract attention from online users. Display advertising is also characterized by its robust targeting features, enabling marketers to be methodical in their efforts to reach and acquire new customers.
In many ways, email represents one of the most effective tools in the marketer’s toolbox. It’s certainly one of the most consistent and reliable channels for communicating with your audience; and with the right strategy, it’s more than possible to sustain an excellent email open rate.
If you’ve spent much time in the world of digital marketing, or even if you’re just an astute observer of the online search experience, then you know that Google is constantly tinkering with its products, routinely rolling out new changes to the way it presents search results. Often, these changes are fairly minor in scope, but still worth noting for their impact on marketers and search engine users alike.
Every year, the Davey Awards celebrate big achievements from small agencies. Over the years, the enCOMPASS team has had the pleasure of taking home quite a few Davey Awards, and we’ve just added three more to the shelf.
For a majority of business owners, the final stretch of the calendar year represents a season of unparalleled opportunity: Indeed, with holiday shoppers prowling for deals, the period between Halloween and Christmas can provide considerable padding to your yearly revenues. It’s no exaggeration to say that, for many businesses, the holiday shopping season is make-or-break.