case study

A Goodnight Sleepstore Case Study
  • Website
  • SEO
  • PPC

A Goodnight Sleepstore

enCOMPASS Advertising Agency

The Challenge:

In 2013, mattress retailer “A Goodnight Sleepstore” came to enCOMPASS looking for a full redesign of their website. The goal was simple: create a groundbreaking website that made them stand out in an oversaturated market of online mattress stores.

The First of Its Kind

The website design and development team here at enCOMPASS set the bar high right from the start: they were building the first fully responsive e-commerce mattress website in the United States! This was just what A Goodnight Sleepstore needed to rise above their competition. Other features included a fully-functioning shopping cart with thousands of mattress options AND the ability to Live Chat with one of their “Sleep Experts.” The site launched in the Spring of 2014 and went on to win multiple awards for its design, including:

 
Since its launch in spring of 2014, A Good Night Sleep Store has won 5 silver Communicator Awards and 2 silver Davey Awards.

A great looking website doesn’t mean much if nobody sees it. After launching the website, we worked closely with the client on their marketing strategy. Through a combination of tactics, we have seen GREAT results over the last 3 years. 

Since launch, organic traffic has brought in over 57% of their traffic, averaging over 2,400 new users per month. Ongoing search engine optimization and keeping up with the most current best-practices has allowed the organic search traffic to thrive. The first half of 2017 has seen a 49% increase over the first half of 2016 and a 134% increase in goal conversions.

Ongoing Optimization

For over 7 years, we’ve handled the Paid Search campaigns for A Goodnight Sleepstore for 4 different regions throughout North and South Carolina. The ongoing optimization of these PPC campaigns makes sure AGNS ads are getting in front of the most qualified mattress shoppers. These campaigns bring in hundreds of website visitors per month and provide the client with a stellar $26 Cost Per Lead on average.

AGNS Stats
49% Increase in Year over Year Organic Traffic.

PPC Metrics for the last 12 Months:

  • Over 164,000 impressions
  • Over 4,100 visits
  • Average of 37 phone calls per month
  • 2.59% Average Click-Thru Rate

Are you ready to bring your business to the forefront of your industry? Learn how enCOMPASS Advertising Agency can give you an edge on your competitors by calling us today at 704-896-9978.