The Challenge:
In 2013, mattress retailer “A Goodnight Sleepstore” came to enCOMPASS looking for a full redesign of their website. The goal was simple: create a groundbreaking website that made them stand out in an oversaturated market of online mattress stores.
The First of Its Kind
The website design and development team here at enCOMPASS set the bar high right from the start: they were building the first fully-responsive, e-commerce mattress website in the United States! This was just what A Goodnight Sleepstore needed to rise above their competition. Other features included a fully-functioning shopping cart with thousands of mattress options AND the ability to Live Chat with one of their “Sleep Experts.” The site launched in the spring of 2014 and went on to win multiple awards for its design, including 5 silver Communicator Awards and 2 silver Davey Awards.
A great-looking website doesn’t mean much if nobody sees it. After launching the website, we worked closely with the client on their marketing strategy. Utilizing a combination of tactics, including Search Engine Marketing (SEM), we have seen GREAT results over a 3-year period.
Since launch, organic traffic has brought in over 57% of their traffic, averaging over 2,400 new users per month. Ongoing search engine optimization and keeping up with the most current best practices has allowed the organic search traffic to thrive. The first half of 2017 has seen a 49% increase over the first half of 2016 and a 134% increase in goal conversions.
Ongoing Optimization
For over 7 years, we’ve handled A Goodnight Sleepstore's paid search campaigns for 4 different regions throughout North and South Carolina. The ongoing optimization of these SEM campaigns makes sure AGNS ads are getting in front of the most qualified mattress shoppers. These campaigns bring in hundreds of website visitors per month and provide the client with a stellar $26 Cost Per Lead on average.
SEM Metrics for the Last 12 Months:
- Over 164,000 impressions
- Over 4,100 visits
- Average of 37 phone calls per month
- 2.59% average click-through rate (CTR)
Are you ready to bring your business to the forefront of your industry? Learn how enCOMPASS Advertising Agency can give you an edge over your competitors by contacting us today.