email marketing
Email marketing for the future.
Technology — and our interaction with it — evolves so rapidly that best practices can be hard to pin down. That’s why the only reasonable email marketing strategy is a fluid one. It takes planning, diligence, and management, but email marketing is still worth the investment. A lot has changed over the years, but email remains one of the most successful marketing tactics overall, with an undeniable return on investment.
IMI email campaigns deliver results.
Interactive Marketing Intelligence is integrated into everything we do at enCOMPASS Agency, and email marketing is no exception. Email deployment is an involved process, and we work diligently to ensure continual success for every campaign. Our highly skilled marketers work in tandem with our award-winning designers and developers to strategically drive and monitor your email campaigns each step of the way.
Email marketing at enCOMPASS Agency includes:
MESSAGE DEVELOPMENT
Email designs need to be branded just as your website, collateral, etc. is branded. Our full-service email marketing program will integrate your offline branding and messaging seamlessly with your email communications.
We know how to help you balance your messages to your subscribers. A strategic balance of sales messaging with branding, information, and news messaging is vital to a successful email marketing campaign.
INTELLIGENT MANAGEMENT
Your enCOMPASS IMI Email marketing team will make sure your email campaigns are targeted correctly by scrubbing lists on a consistent basis, analyzing tracking results, implementing A/B testing, and making strategic improvements for better performance. We deliver meaningful reports and communicate with you in order to best build your email campaign for achieving your marketing goals.
LIST GROWTH
At enCOMPASS we understand that your email marketing campaigns are only as successful as your subscriber list allows. We help you implement programs to build your list organically so that your message is not only accepted but requested. We recently helped build one of our client’s lists to over 100,000 subscribers while keeping their redemption rate at over 15%! That means that over 15% of their subscribers actually redeemed the email coupon at their stores!
CROSS-DEVICE COMPATIBILITY
In today’s ever-evolving mobile world, it is critical to ensure that your emails are delivered and easily viewed on multiple browsers and devices. This includes PCs, Macs, smartphones, tablets, and more. Our programmers use the latest technology to ensure the best display of your email marketing messaging on all devices.
CONSISTENCY
One of the many benefits of a full service email-marketing program is that your plans will not fall between the cracks. Our team will keep your email marketing strategy on-point to make sure you are delivering a strategic, focused, and consistent message to your subscribers.
FULL-SERVICE EMAIL MARKETING
The art of email marketing is to turn a complex set of considerations into a simple, turnkey solution. To enjoy the present-day renaissance in email marketing, your email campaigns require more strategy and finesse than ever. We make it easy by streamlining as many aspects of your email-marketing program as possible. We build the infrastructure, monitor real-time results, and deliver meaningful reporting so you can leverage email data in your decision-making.
