Search Engine Marketing (SEM)

Superior Search Engine Marketing (SEM)

Search Engine Marketing, a.k.a. Pay-Per-Click (PPC), displays your ad to consumers who are actively looking for your products and services online. Search engines are the number one way people find businesses in their area, and it is the most effective and efficient form of advertising available today if done right.

Our Interactive Marketing Intelligence bidding platform is a Google AdWords™ Premier SMB Partner with nearly one million campaigns run, so we know what works. We are confident that we can bring you more customers, and track your ROI like you’ve never seen before!

IMI Search is Much More Than an AdWords Campaign

Google Adwords brought Search Engine Marketing to the mainstream. Now it’s exploded beyond its original results-page boundaries. Our Search Platform targets 98% of the search engines that are available today - including mobile search. During the campaign we are constantly tracking to determine which publishers are converting best for your campaign. A multi-publisher strategy is the only effective way to approach your SEM strategy.

IMI Search has you covered whether users are searching for you on Google, Bing, and Yahoo!, or search directories like Superpages and Citysearch. There is no need for you to try and manage campaigns on all of these publishers. We do it all, so no matter where customers are searching, they can find you!

IMI Search is not only about where we run your PPC ads, but how we handle your campaign from the initial onboarding call to the monthly campaign report. Read below for a glimpse into what goes into a paid search campaign with enCOMPASS.

SEM with enCOMPASS includes all of this and more:

Search Engine Marketing - Keyword DiscoveryIcon showing an abstraction of keywords being ranked by usage.

Keyword Discovery

Each client and campaign is unique. Our initial keyword research determines the most appropriate terms for your campaign focus, including all applicable variations of each keyword. Keywords are then matched to appropriate ad groups to ensure that users are being served the most relevant ads when searching, improving click-through rate and Quality Score. Every keyword is monitored, and as the campaign progresses bids are raised on keywords that generate leads and conversions.

\] Search Engine Marketing - BudgetIcon representing finding the optimal budget for a pay-per-click-campaign.

Budget Discovery

An accurate budget is vital to the success of any PPC advertising campaign. We are able to examine the volume of searches for your industry in a given market to determine the appropriate monthly budget for a successful campaign. Based on each client’s needs we will provide a 3-tier budget recommendation – Prominent, Competitive and Representative. A Prominent budget will reach approximately 90% of searches and have prominent ranking on the first page. A Competitive budget will reach 65% of searches and have a competitive ranking on the first page. A Representative budget can reach around 50% of searches and is recommended for those who have a strict budget without much competition.

Search Engine Marketing - Intelligent TrackingIcon showing an abstraction of a pathway a user takes after clicking your ad.

Intelligent Tracking

Our proprietary IMI Search Platform allows us to run the most efficient Pay-Per-Click campaigns for any industry. Using the latest tracking technology we are able to monitor exactly what happens after a user clicks on your ad, and focus solely on keywords that lead to conversions, whether it be a phone call, an e-mail, or a form submission on your website. Intelligent tracking monitors ad performance not just at Google, but ALL paid search platforms, including Yahoo.

Search Engine Marketing - IMI DashboardIcon representing the enCOMPASS IMI interface where you can view and manage your SEM campaigns.

IMI Dashboard

Our IMI Search Platform includes a client dashboard that you can view at any time during your campaign! This interactive campaign dashboard includes all relevant campaign data including overall campaign spend, daily performance metrics, click-through rates, click-to-call rates, average page position, phone call analysis and much more. The IMI Dashboard allows our clients to log in at any time to see exactly how the campaign is performing and monitor the results. Each client is also provided with an IMI Dive Report at the end of each cycle, providing an in-depth look at campaign results and additional insights from our team of SEM experts.

Search Engine Marketing - Paid Search Campaign ManagementIcon showing an eye glancing at a line graph, monitoring a search campaign.

Paid Search Campaign Management

Each PPC campaign is monitored 24/7 by our proprietary software platform to ensure optimal campaign performance. Our PPC bidding platform drives the most qualified users to your website by making on-the-fly bid adjustments and displaying the most relevant ads for a given search query. Each campaign is also monitored on a daily basis by a human analyst to ensure that the campaign is running at optimal performance. Our campaign analysts are specialists in the field of paid search engine marketing and are always looking for ways to improve your campaign performance, and ultimately, to improve your bottom line.

Search Engine Marketing - Call AnalyticsIcon showing a transcript of a phone lead conversation.

Exclusive IMI Call Analytics

All of our SEM campaigns include an industry exclusive Enhanced Call Tracking Platform. With our IMI Call Analysis we have analysts that listen to, categorize and comment on every phone call that is generated through the PPC campaign. This becomes a useful tool to determine which keywords are generating the most significant leads as well as gives us the opportunity to truly partner with our clients and help them develop their sales process. Our team of call analysts will also flag calls that may be a missed opportunity and give recommendations to improve close ratios based on what they hear in each call.