Superior Search Engine Marketing (SEM)
Did you know that most online sessions begin with a search? Search engine marketing (SEM), also known as pay-per-click (PPC), displays your ad to consumers who are actively looking for a particular product or service, positioning your brand as the answer they’re seeking. When done right, SEM is the most effective and efficient form of advertising available today.
SEM Is Much More Than a Google Ads Campaign
Google AdWords, the online advertising platform that first launched in 2000, brought search engine marketing to the mainstream. Now known as Google Ads, it has exploded beyond its original results-page boundaries, with more ways to target consumers than ever before.
At enCOMPASS Advertising Agency, we take full advantage of everything that Google Ads has to offer. And as a Google Premier SMB Partner, with nearly one million campaigns run, we know what works.
Google Local Services Ads (LSAs)
Google Local Services Ads (LSAs) help service-based businesses appear at the very top of Google Search when customers are actively looking for local help. These pay-per-lead ads display your business name, reviews, and “Google Guaranteed” badge—boosting visibility and trust. With LSAs, you only pay when a customer contacts you, making them one of the most cost-effective ways to generate local leads.
Google Shopping Ads
Google Shopping Ads help eCommerce businesses promote their products directly within Google Search with image-rich, data-driven listings that drive clicks and conversions. These ads pull directly from your product feed, displaying key information like price, availability, and reviews. With Local Inventory Ads, you can also display in-stock items to users searching nearby your location to help drive in-store sales.
Google Vehicle Listing Ads (VLAs)
Google Vehicle Listing Ads (VLAs) are a powerful tool for automotive dealerships to showcase their live inventory directly on Google Search and other Google properties. These image-rich ads display key details, such as make, model, price, mileage, and location, helping shoppers easily browse and compare vehicles without leaving the search results. By connecting to your dealership's inventory feed, VLAs drive more qualified traffic and improve lead quality for high-intent buyers.
Discover Search Engine Marketing with enCOMPASS
SEM with enCOMPASS is not only about where we run your ads, but how we handle your campaign from the initial onboarding call to the monthly campaign report.
SEM with enCOMPASS includes all of this and more:
Keyword Discovery
Each client and campaign is unique. Our initial keyword research determines the most appropriate terms for your campaign focus, including all applicable variations of each keyword. Keywords are then matched to appropriate ad groups to ensure that users are being served the most relevant ads when searching, improving click-through rate and Quality Score. Every keyword is monitored, and as the campaign progresses bids are raised on keywords that generate leads and conversions.
Budget Discovery
An accurate budget is vital to the success of any PPC advertising campaign. We are able to examine the volume of searches for your industry in a given market to determine the appropriate monthly budget for a successful campaign. Based on each client’s needs we will provide a 3-tier budget recommendation – Prominent, Competitive and Representative. A Prominent budget will reach approximately 90% of searches and have prominent ranking on the first page. A Competitive budget will reach 65% of searches and have a competitive ranking on the first page. A Representative budget can reach around 50% of searches and is recommended for those who have a strict budget without much competition.
Intelligent Tracking
Our proprietary IMI Dashboard allows us to run the most efficient SEM campaigns for any industry. Using the latest tracking technology we are able to monitor exactly what happens after a user clicks on your ad, and focus solely on keywords that lead to conversions, whether it be a phone call, an e-mail, or a form submission on your website. Intelligent tracking monitors ad performance not just at Google, but ALL paid search platforms, including Yahoo.
IMI Dashboard
This interactive campaign platform includes all relevant campaign data—overall campaign spend, daily performance metrics, click-through rates, click-to-call rates, phone call analysis, and much more. The IMI Dashboard allows our clients to log in at any time to see exactly how the campaign is performing and monitor the results. Each client is also provided with an IMI DIVE Report at the end of each cycle, providing an in-depth look at campaign results and additional insights from our team of SEM experts.
Paid Search Campaign Management
Each PPC campaign is monitored 24/7 by our proprietary software platform to ensure optimal campaign performance. Our PPC bidding platform drives the most qualified users to your website by making on-the-fly bid adjustments and displaying the most relevant ads for a given search query. Each campaign is also monitored on a daily basis by a human analyst to ensure that the campaign is running at optimal performance. Our campaign analysts are specialists in the field of paid search engine marketing and are always looking for ways to improve your campaign performance, and ultimately, to improve your bottom line.
Exclusive IMI Call Analytics
All of our SEM campaigns include an industry exclusive Enhanced Call Tracking Platform. With our IMI Call Analysis we have analysts that listen to, categorize and comment on every phone call that is generated through the PPC campaign. This becomes a useful tool to determine which keywords are generating the most significant leads as well as gives us the opportunity to truly partner with our clients and help them develop their sales process. Our team of call analysts will also flag calls that may be a missed opportunity and give recommendations to improve close ratios based on what they hear in each call.
