what makes a successful website?
At enCOMPASS Agency, we’re in constant pursuit of bigger and better website results. Those results can be measured in awards won, stats compiled, dollars earned, or goals attained, but your happiness is our most meaningful metric. By considering each design, development, and content decision through the lens of your comprehensive marketing strategy, we’ll build you a beautiful website that creates leads and helps you grow. We’ll make sure it’s exciting for you to share and easy for you to change. Ultimately, we’re happy when it does everything you want it to – and more.
For your next website to perform effectively, it must be deliberately dynamic, reliably agile, and consistently relevant. Beyond displaying content, your central digital asset needs to create an impactful experience for your visitor. At enCOMPASS Agency, we have curated the tools and talent to deliver on each of these ambitious objectives. Our award-winning websites achieve business goals because they have the power to change the lives of our clients and the audiences they serve. They evolve over time and deliver increasing returns as you invest in your digital content.
We all want our websites to perform, but what that means is all over the map. Priority metrics are as diverse as the businesses that rely on them. At enCOMPASS Agency, the numbers are central to the measurement of success.
As the one element under your full control, your website needs to speak for your brand. We approach the website design process fully aware that all digital roads will lead to your website. To deliver your brand message effectively, the first step is for our team to ask questions and put in the research to truly understand your brand.
Without SEO, you might as well not have a website. That’s why SEO is built into everything that we do. The strategy starts in our first conversation, and we continue to monitor your visibility long after your launch date.
We take a user experience based approach to building websites, employing strong information architecture, typographic heirarchy, clear layout, and prominant calls to action. Each stands atop a foundation of solid functionality, serving the best possible web experience to your audience. Data collection acts as a supplement so that we can refine and improve how you’re engaging your audience on-site and off.
If your website visitors aren’t doing what you need them to do, there’s still work to be done. At enCOMPASS Agency, we intend for your website to be the conversion machine that gives meaning to all your other online marketing efforts. Conversions are our goal, and we’ll start measuring them from day one.
You’re in business to make a difference, and so are we. Your impact on your audience is impossible to quantify without meaningful data. Our marketing solutions start with measurable objectives that go beyond superficial numbers.