It’s become almost impossible to find a small business that doesn’t have its own website. In fact, the Internet is so crowded with business websites that after a while, they can start to blur together. For business owners who long for their digital presence to leave a lasting impression, fostering strong brand associations, it’s becoming harder and harder to stand out.
encompass blog
Here’s a sentence that probably won’t surprise you: YouTube is a very big deal. It’s a big deal among consumers, and as such, it’s a big deal among advertisers.
We often champion email marketing as one of the most powerful and cost-effective tools for reaching a target audience and developing your sales pipeline. And yet, for many small business owners, getting started with email marketing can seem a little intimidating.
In our world of high-tech, fast-paced digital advertising, it might seem like nothing is less trendy than a billboard ad. Believe it or not, though, this kind of highly visible, highly public advertisement is seeing a resurgence in popularity. It’s all thanks to a media type known as digital out-of-home, or DOOH, advertising.
Email marketing is one of the most effective ways to foster long-term relationships with customers and clients. Before you can start reaping the rewards of a successful email marketing campaign, however, there’s some groundwork that must be laid. Specifically, it’s important to create a strong email marketing list and to put an infrastructure in place to ensure that list keeps growing.
For years, marketers and advertisers relied on cookies to collect user data, using it to direct their messaging and target the desired audience. Due to rising concerns over online privacy and data autonomy, however, cookies have fallen out of fashion. In fact, over the past couple of years, the marketing world has been hurtling toward a cookieless future.
Practically since the dawn of the Internet, marketers and small business owners have benefitted from providing their audiences with rich, relevant, high-quality content. That basic reality has remained consistent, yet nearly everything else concerning content marketing is in flux. Due to changes in technology, changes in consumer preference, and changes in the Google search algorithms, content marketing is evolving all the time.
- Marketing
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
By now it’s almost a cliche to talk about the ubiquity of AI, how it has reshaped nearly every aspect of our lives, and how it is only going to become more central over time.
As you can probably tell, we’re big believers in the power of a good, consistently updated business blog. Far from being frivolous, regular blogging is an important way to furnish the search algorithm with fresh content, keeping your site relevant in the rankings. Additionally, blogs allow you to showcase your thought leadership, potentially generating credibility and earning consumer trust.
It’s no exaggeration to say that Twitter’s reputation has seen a sharp decline in recent years, for reasons that include unpopular changes to the algorithm as well as the tarnished public image of owner Elon Musk. As Twitter’s popularity started to dwindle, a number of new platforms emerged as potential alternatives. None have found quite as much traction as Threads, a Meta-owned microblogging site that launched just last year but already has more than 100 million downloads.
