encompass blog

  • Marketing
  • Tips And Tricks
03/18/2020

Media Decisions and COVID-19

Coronavirus, or COVID-19, is at the top of everyone’s mind. If you are running a company, there are myriads of decisions that need to be made. In this article, we are going to focus on only one aspect of those decisions – your media plans. At enCOMPASS Agency, we plan and buy virtually all forms of media for our clients and want to use our expertise to help you make the best, most informed decisions for your own media plans.

  • Google Insights
  • Websites
03/10/2020

What Causes You to Get a Google Penalty?

Often, when we talk about SEO, we frame it in positive terms: What can you do to boost your website’s search engine visibility? How can you improve your rankings? How can you win the favor of Google’s algorithms?

  • Marketing
  • Tips And Tricks
03/10/2020

Should I Cancel My Advertising and Online Marketing Due to COVID-19?

There is no doubt by now that the coronavirus (COVID-19) is impacting your business in one way or another. Whether you are a retailer counting on foot traffic or a service company needing to book appointments, you are certainly asking yourself, “Should I cancel my marketing?”

  • Meet the Team
03/03/2020

Meet the Team: Ashley Konzen, Account Coordinator

Welcome to a new chapter of our popular "Meet the Team" series! We've interviewed another enCOMPASS team member and posted her answers here—just to share who we are and why we do what we do.

  • Marketing
02/25/2020

Is Visual Search the Wave of the Future?

Visual search hasn’t yet gone mainstream, but that hasn’t stopped it from generating serious buzz. In November 2019, the company ViSenze conducted a survey of U.S. consumers, and more than half of the respondents said they were excited about making visual search a part of their online shopping experience. (By contrast, around 40 percent said they were excited about automated product recommendations; only seven percent expressed interest in live chatbots.)

  • Marketing
  • Display Advertising
02/20/2020

Why Do Advertisers Invest in Retargeting Campaigns?

A visitor makes his or her way to your site, does a bit of exploring, and leaves without taking any action, no forms filled out, no purchase made. How do you get them to come back, so you can connect with them and at some point make the sale? This is the point that retargeting campaigns come into play. And even if you don’t know these campaigns by name, if you have spent anytime searching or researching products on the web, you have experienced retargeting campaigns.

  • Marketing
  • Online Video
02/17/2020

Do People Stream More Video Content on Their TV or Their Mobile Device?

We all understand that the genesis of streaming services has significantly changed consumer behavior; the way people watch video content is much different now than it was even a decade ago. But what is the precise nature of these changes?

  • Marketing
02/10/2020

Email Marketing for B2B Companies

Social media continues to dominate many of our conversations about marketing and brand-to-brand interaction. It’s email, though, that remains one of the best options for directly addressing the needs and concerns of your client base. For B2B companies, in particular, there are a number of ways in which email marketing can be used advantageously.

  • Meet the Team
02/03/2020

Meet the Team: Lauren Chambers, Senior Designer

Welcome to a new chapter of our popular "Meet the Team" series! We've selected our next enCOMPASS target, asked a handful of questions, and posted the answers here—to give you an insider's look at who we are and why we do what we do.

  • Websites
01/31/2020

Does Your Website Need to be ADA Compliant?

In the United States, the Americans with Disabilities Act (ADA) exists to protect the civil rights of disabled persons. For example, ADA legislation requires parks, businesses, and educational facilities to be accessible to everyone; this is why, for example, it’s necessary for public event spaces to have ramps and full wheelchair accessibility.