As a small business owner, one of the most valuable marketing assets you have is your Google Business Profile. The good news: Not only is this asset highly effective, it’s also available for free. The bad news: Just because you’ve claimed your Google Business Profile, that doesn’t mean your work is done. To get maximum benefit out of this asset, you’ll need to keep it updated and optimized.
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One of the most important ways to grow your customer base is to invest in local SEO, ensuring that customers in your community can find you when they need you.
When it comes to email marketing success, there are a number of factors to consider. The quality of your written content is obviously high on the list, yet it’s equally important to make sure your layout has a clear, pleasing aesthetic. The best way to ensure that aesthetic remains consistent from one email to the next is to use a template.
Gmail is the most popular, most widely used email platform in the world. As of January 2024, the Google-owned platform claimed more than 1.2 billion users across the world.
So long as you have a mobile device, you’re never at a loss for high-quality audio content. From podcasts to audiobooks to streaming music, digital audio has effectively quashed terrestrial radio, providing countless options for personalized entertainment.
Since the dawn of the Internet, email has been one of the most proven and effective ways for businesses to reach their consumer base. Email marketing remains one of the true warhorses of the digital realm, providing tried-and-true capabilities for outreach and growth.
- Marketing
- Search Engine Optimization (SEO)
Search engine optimization (SEO) is an essential investment, allowing your business to enhance its visibility among local consumers. While there are plenty of SEO strategies you can implement internally, sooner or later you might decide to hire an agency to help. That might mean a stand-alone SEO team, or a marketing agency that offers a more comprehensive range of services.
Every business needs to invest in marketing its products or services, reaching out to target customers in the hopes of earning trust and generating conversions. While there are a number of marketing activities that can be handled in-house, sooner or later your business will need to call in the pros. A digital marketing consultant can provide a wealth of expertise, along with an extensive portfolio of tools, to help you spend your marketing budget effectively and efficiently.
YouTube isn’t merely a popular destination for entertainment. It’s also a significant driver of ad revenue. According to the most recent data, YouTube has about 2.1 billion users across the world, generating more than $29 billion in ad revenue every single year.
In 2024, it’s impossible to talk about digital marketing strategy without discussing social media. Increasingly, social media is a dominant force in predicting and influencing consumer behavior, and in both disseminating and mediating information about businesses and brands. And because social media is ever-shifting, marketers must be adaptive and vigilant.
