There is an ongoing misconception that search engine optimization (SEO) is primarily a concern for digitally-based businesses—that brick and mortar stores don’t have the same need to establish search engine visibility. This couldn’t be further from the truth. Even if your company doesn’t conduct transactions online, consumers use search engines to find local companies—and if your business isn’t present in local searches, you’ll miss out on significant foot traffic.
Every piece of content you publish should have a specific goal—whether it’s getting sign-ups for your email list, traffic for your website, downloads of your e-book, or phone calls to your sales team. Whatever your goal is, it needs to be indicated somewhere within the content itself—specifically in the form of a call to action. A call to action, or CTA, is essentially an invitation for your reader to take action—to leap ahead to the next step of the consumer journey. Every piece of content you produce needs a CTA at the end, and the CTA should always be clear—but with that said, you don’t have to resort to clichés. Specifically, you don’t have to include the words ‘click here’ in every CTA, as many do—and in this post, we’ll tell you why.
Consumers are generally aware of the latest tech product roll-outs—for example, recently announced devices from Apple or Android—but may not be as familiar with such finer points as location data policy. As a result, many mobile users may not realize that both Apple and Google have recently made subtle tweaks to their own stated policies. This has implications for the consumer, but also for the advertiser; in today’s post, we’ll be focusing on this latter point.
At enCOMPASS, we’re grateful for the opportunities we have to do meaningful work for our clients—helping their businesses to grow through creative digital marketing initiatives. In the process, we’ve experienced some growth ourselves—and now, that growth has been recognized by the Inc. 5000 list. We’re proud to announce that we’ve been included in this year’s prestigious round-up of the fastest-growing private companies in America.
If you’re looking for a digital platform with a low threshold of entry but limitless marketing potential, look no further than YouTube. Just consider some of the statistics: After Facebook, YouTube is the second largest social media channel, with more than a billion users every single month. And, as YouTube retains its status as the go-to site for online video, more and more consumers say they prefer online video to traditional television. Truly, YouTube is rich with marketing possibilities—but in order to tap into those possibilities, your videos have to be optimized and spot-on.
Small business owners typically feel immense pride in their companies, their products, and their services—so when a customer offers laudatory feedback, it’s gratifying on a personal level. However, the inverse is also true. When customers leave negative comments or bad reviews, it can feel like a personal insult—even though it’s rarely intended as such. The sting of negative feedback is even more pronounced when it happens at a public review site, such as Facebook, Yelp, or Google.
It’s only natural to want to respond to negative reviews—but is that actually a good idea, from the standpoint of marketing or even basic PR? That’s what we’ll be addressing in this post.
Here at enCOMPASS Agency, we’ve built award-winning websites for clients throughout the country. Now, it’s our turn! We’re happy to announce that the enCOMPASS website has been overhauled, and what it offers is a completely transformed aesthetic, an appealing user experience, and easy access to all the information you need about the enCOMPASS team.
When it comes to optimizing your website, it is important to take full advantage of every square inch of online real estate that you can. One opportunity that often goes underutilized is the meta description. Though it’s fairly easy to craft a compelling meta description for your website—and though the benefits of doing so are potentially quite significant—it somehow slips through the cracks or is simply deemed unimportant. In this post, we’ll explain what the meta description is and why it matters, then provide some general tips on writing a good one.
One of the many perks of AdWords is that it allows you to claim more of the search engine results page (SERP) than you could ever claim through organic reach alone; paid ads buy you access to corners of online real estate that SEO simply cannot penetrate. It stands to reason, then, that anything you can do to make your paid ads bigger—that is, to expand them to further corners of the SERP—is ultimately going to be worthwhile. And as it happens, there are some effective ways to do exactly that, specifically by including AdWords extensions.
Over the past five years, enCOMPASS has been honored with 70 international accolades—and that includes 15 trophies from the 2017 Communicator Awards. We’re immensely proud to receive recognition for our marketing and design work on behalf of our clients, and we’re particularly grateful to the Communicator voters for these much-appreciated designations.