There was a time when TV was just, well, TV. You had a few broadcast channels available to you, or perhaps a host of cable options, but that was it. In today’s world, of course, “TV” is a much more fluid concept. Streaming services have created countless avenues for viewers to seek programming. And, it’s now possible to consume shows across a variety of device types, not just your actual television set.
On the Internet, nothing ever stays the same for long. That’s certainly true of the video ecosystem, which has taken great evolutionary leaps just in the past few years and is poised for further disruption in 2020.
Welcome to the next installment of our popular "Meet the Team" series! We've selected another enCOMPASS team member, asked a few questions, and posted the answers here—for an insider's look at who we are and why we do what we do.
The start of the year will be here before you know it… which means that, for small business owners, the time to brainstorm a 2020 social strategy is now.
Here at enCOMPASS, we put a big focus on the merits of video marketing. There are a number of reasons for this, but what it really boils down to is this: Video marketing works. Because it’s easy to digest, online consumers have come to prefer it over text and even images. The rise of video has completely changed the way people consume information on social networks. What’s more, video content is easy to share. And, for business owners who may not feel as comfortable writing content, video can be a more relaxed fit.
Black Friday and Cyber Monday have become the two most consequential shopping days of the year. Indeed, these two days often prove record-breaking, not only in the number of dollars spent and the number of ecommerce purchases made, but also in the number of marketing emails sent.
It’s awards season in the marketing and design industry, and following our recent slate of W3 wins, the enCOMPASS team is proud to announce success at this year’s Davey Awards. Our company was honored to take home seven awards from this prestigious body.
Welcome to the next installment of our popular "Meet the Team" series! We've selected our fifth target, asked a few questions, and posted his answers here—giving you a chance to get to know the people behind our projects.
Many Americans are already gearing up for what’s sure to be an eventful 2020 election cycle… and that includes advertisers as well as key advertising platforms.
For years, Google has provided website owners with access to wide-ranging data to help monitor, measure, and quantify the site’s performance. Much of this data is available for free, using the Google Analytics dashboard. Recently, Google has launched a new innovation called Google Smart Lists, which takes some of the stats from Google Analytics and converts them into usable data for an advertising campaign. Essentially, Smart Lists take what’s available to you in Google Analytics and uses it to build custom remarketing lists, based on people who have come to the site and are perceived as likely to return to the site and convert.