Not every business website needs individual pages that are optimized by location. If you have multiple stores, multiple offices, or multiple restaurants, however, there can be a real SEO benefit to developing these geographically focused “location pages.” In particular, these pages, when properly optimized, can show up in the Google map pack and in other localized SERP listings, e.g., “near me” queries. The question is, what steps should you take to ensure that these location pages perform the way they’re supposed to?
There’s no way around it: If you want to convince consumers to spend money on your product or service, you first have to convince them that you’re trustworthy. Proving trustworthiness can be easier said than done, but in today’s consumer landscape, there’s one very basic currency for credibility… and that’s online reviews.
As digital communication channels mature, and as they become increasingly ubiquitous in everyday life, we’re seeing more and more flags raised about issues like online privacy and security. Slowly but surely, those raised flags are spilling over into legislative action, and in some cases that legislative action has implications for marketers.
Welcome to the second installment of our "Meet the Team" series, which features members of our enCOMPASS Agency team. We've selected our next target, asked a handful of questions, and posted the interview here—just to share who we are and why we do what we do.
The process of designing your new business website can be intensely rewarding—even fun. Or, it can be an exercise in frustration. The key factor is in the website design team you use. By working with a skilled and reputable team—a team with whom you find it easy to communicate—you can ensure that your design process goes smoothly, and that the final product is something that fills you with pride.
Maintaining a robust online presence can be a full-time job unto itself. In fact, digital marketing can sometimes feel like several full-time jobs—PPC, SEO, content creation, website development and maintenance, social media strategies and beyond.
“Link building” has long been a popular phrase in SEO circles—and not without reason. Links to other websites can play an important role in developing your own site’s reputation and authority. Sometimes, though, the emphasis on link building is a little one-sided, slanted toward the inclusion of external links, as well as backlinks from relevant third-party sites.
Welcome to our new "Meet the Team" series, which features members of our enCOMPASS Agency team. We've picked our first target, asked a handful of questions, and posted the interview here—just to share who we are and why we do what we do.
Few things frustrate an entrepreneur or a marketing team more than investing money in high-quality content, then getting little or no audience engagement. Often, there’s a simple reason why content falls flat: It’s not that it’s bad, just that nobody can find it. Content always needs to be optimized for discovery, and made more visible among search engine users. In other words, content creation always needs to be married to sturdy SEO.
Among small business owners, you can find a spectrum of opinions regarding the practice of content marketing.
Some entrepreneurs balk at the idea, seeing it as little more than a waste of time to produce regular blog posts and social media updates.