encompass blog

  • Meet the Team
10/07/2019

Meet the Team: Jennifer Schroeder, Project Manager

Welcome to the fourth installment of our "Meet the Team" series! We've selected our next enCOMPASS team member, asked a few questions, and posted her answers here—for an insider's look at who we are and why we do what we do.

  • Marketing
  • Display Advertising
10/03/2019

What is Display Advertising?

One of the most exciting aspects of digital marketing is that it’s easier than ever before for advertisers to address consumers at different stages of the sales funnel. As a case in point, consider display advertising. Display advertising is a strategy that’s proven highly effective at building brand awareness and even engendering favorable attitudes from consumers, before they reach the point of purchase.

  • Marketing
10/01/2019

Understanding First-Party vs. Third-Party Data

It’s increasingly commonplace for marketers to use customer data to inform their strategy and approach. Statistics show that an overwhelming majority of marketers have increased their reliance on data in recent years, and most marketers at least say they’re going to become more data-driven in the months to come.

  • Search Engine Marketing (SEM)
  • Websites
09/26/2019

Average Page Position in Google is Dead

As you embark on any kind of PPC initiative, it’s important to define your metrics and clarify how you’ll evaluate your campaign. Google has long offered advertisers a spectrum of metrics to choose from, and historically, one of the more meaningful metrics has been Average Page Position.

  • Marketing
  • Websites
09/25/2019

How UX Can Increase Conversions

What’s the goal of your business website? It’s not a trick question. You naturally want to achieve results through your site, and that’s only possible when you set some clear benchmarks. For most businesses, the ultimate goal of the website is to boost conversions, whether that’s email inquiries, phone calls, appointments, or online purchases. In some cases, you might even define conversions as email newsletter subscriptions or engagement on social media.

  • Marketing
  • Email Marketing
09/23/2019

The Benefits of Sending an Email Newsletter

Amidst flashier, more high-tech marketing solutions, the email newsletter has sadly been lost in the shuffle. Yet ignoring this key form of customer outreach could be detrimental to your broader marketing outcomes. The simple reality is that email newsletters work; they remain one of the most valuable ways for businesses to directly engage with their customers. When properly managed, an email newsletter can lead to a greater brand rapport, to increased website traffic, to more conversions, and beyond.

  • Websites
  • Search Engine Optimization (SEO)
09/17/2019

Simple Ways to Improve Local SEO

In 2019, SEO is local. That’s doubly true for brick and mortar businesses, which thrive on being easily discoverable by search engine users in the immediate area. That’s ultimately what gets people filing into the restaurant or the store, and as such, it’s no exaggeration to say that local SEO can make or break your broader marketing efforts.

  • Meet the Team
09/09/2019

Meet the Team: Mark Hansen, Senior Digital Media Specialist

Welcome to the third installment of our "Meet the Team" series, which features members of our enCOMPASS Agency team. We've chosen our next target, asked him a few questions, and posted his responses here—just to give you an insider's look at who we are and why we do what we do.

  • Marketing
  • Social Media Marketing
09/04/2019

Why is Facebook Advertising Becoming More Expensive?

Most companies find it difficult to grow a vibrant online presence without the use of Facebook advertising; as such, it may come as an unwelcome surprise to find that the costs of advertising on Facebook are steadily increasing.

  • Marketing
  • Websites
08/16/2019

How to Build a Perfect Location Page

Not every business website needs individual pages that are optimized by location. If you have multiple stores, multiple offices, or multiple restaurants, however, there can be a real SEO benefit to developing these geographically focused “location pages.” In particular, these pages, when properly optimized, can show up in the Google map pack and in other localized SERP listings, e.g., “near me” queries. The question is, what steps should you take to ensure that these location pages perform the way they’re supposed to?