To put it as succinctly as possible, digital TV (which includes both connected TV and online video) is dominant, and it provides advertisers with an ideal avenue to connect with targeted viewers. In this post, we’ll take a closer look at this phenomenon, and explain some of the reasons why 2023 may be your year to make a big digital TV ad investment.
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Over the past couple of months, the advent of ChatGPT has been one of the most consequential stories to emerge from the world of tech. This new artificial intelligence chatbot not only provides answers to online search inquiries, but it can also take direction to write essays, poems, and other types of content.
This article serves two purposes. First, it answers the question, “What is wrong with focusing on impression share?” That, in of itself, makes it worth the read. But secondly, this is our first trial run with using the new ChatGPT technology to write an entire blog on a subject. That’s right! A human did not write the following blog. It was generated by simply asking the AI to “write me a 500 word blog about how impression share is a poor metric to track for a search engine marketing campaign.” Check it out below. We must say, it’s pretty spot on! Buckle up, and enjoy the ChatGPT ride.
AI enthusiasts are constantly experimenting with new technologies, developing “bots” to perform different functions or assist with varied tasks. Most of the time, these bots are strictly the province of insiders; if you’re not actively following the world of AI development, you never hear about them.
In many ways, your business website is the centerpiece of all your marketing efforts. It’s the hub where users can obtain information about your products and services. It’s where you draw traffic, capture leads, and ultimately generate conversions. All your other marketing channels, including social media and SEO, orbit around the website.
Blogging is nothing new. In fact, back during the early days of the Internet, the Web was often casually referred to as the “blogosphere.” Yet even though blogs have been around for a long time, many business owners still have some misconceptions about what blogging is and why it matters.
If you ever have a burning question, about anything or everything, all you have to do is ask. And, thanks to voice assistants like Siri, Alexa, and Google, you’ll likely get a pretty good answer right away. These voice assistants make it quick and convenient to submit an online search query, without the need to use your hands. And as machine learning and AI technologies continue to improve, the quality of the voice search experience has seen a dramatic rise.
- Marketing
- Google Insights
- Search Engine Optimization (SEO)
When it comes to local search engine optimization, one of the most significant achievements is ranking at the top of Google Maps. Simply put, this is where most local consumers tend to gravitate, especially those who are seeking a particular product, service, or business in their immediate geographic area. Indeed, the Google Maps display dominates local searches, making it an essential piece of online real estate.
At enCOMPASS, we often advise our clients to diversify their media mix, integrating a number of different channels and strategies in order to reach their desired audience. However, if we had to select just a single channel that we believe offers the best return on investment, we’d be hard-pressed to argue against search engine marketing, better known as SEM.
Recently, our Account Supervisor, Elizabeth Suarez, was asked by enCOMPASS client, Bernard Ory of On Stage Hair Studio, to be featured as a guest on the 2 Guys Chat podcast. Check it out!
