Video marketing has become so ubiquitous, few advertisers or business owners would question its merits. Instead, a new question has emerged: Where’s the best place to put all this video content? With so many channels available, business owners naturally want to identify the best avenue for investment.
Welcome to the next installment of our "Meet the Team" series! Our talented billing clerk, Kathe, describes what led into her role and what her "perfect day" entails.
It’s fascinating to chart the trajectory of social media marketing, and specifically its reception among business owners. When the field first emerged, a few entrepreneurs became early adopters, seeing the merit of platforms like Facebook and Twitter for interactive engagement with customers and warm leads. As social media reached ubiquity, a consensus began to form: Love it or hate it, social media marketing is here to stay.
Over the last few years, transparency has become an increasingly central issue in the world of online advertising. Google has addressed this issue head-on, noting in a recent blog post that they want their users to have some choice and control over the ads they see, and also to be able to quickly and easily determine who’s paid to place those ads. There are a number of examples of Google’s emphasis on ad transparency, such as the “Why This Ad?” feature you might see from time to time. By clicking on this text, users can receive information about why Google chose to show them that particular advertisement at that particular moment.
Welcome to the next installment of our "Meet the Team" series! We've posted our latest interview here, giving you another behind-the-scenes look at one of the talented members of our enCOMPASS team.
How can you tell if your website is truly effective? There are a number of different metrics that might be considered, and as a rule of thumb, you’re better off not obsessing over one metric in particular. The truth is that these metrics are interrelated, and they all matter to different degrees; focusing on just a single aspect of your website performance gives you a picture that could be misleading, to say the least.
enCOMPASS CEO, Jerry Schroeder, is featured in this month’s edition of Marketing Unscripted.
Jerry discusses how to successfully market through a crisis, the truth about OTT (Over the Top), and the passion behind the success of enCOMPASS Advertising Agency.
At enCOMPASS Agency, one of our most important consultatory services is working with clients to determine where they should be spending their advertising dollars. We want to make sure our clients are presenting their message in a place where their target audience will have a high level of engagement. And of course, we want to help them generate a significant return on their investment.
The enCOMPASS team is humbled and grateful to announce a dozen big wins at this year’s Communicator Awards. We took home five gold-level victories and seven silver ones, representing work on behalf of a number of clients over the past year. enCOMPASS has now amassed a total of 170+ international awards!
In this surreal season of isolation and social distancing, many of us are thinking anew about the vital relationship between our professional lives and our personal wellbeing. It is in this context that enCOMPASS Agency is proud to announce our inclusion among Inc.’s Best Workplaces of 2020.