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03/27/2012

What New gTLDs Mean for Your Brand

enCOMPASS Advertising Agency

By the time this article is published, the application period for new generic top-level domains, or gTLDs, will have been open for a matter of a few weeks and will run until April 12, 2012. Top-level domains are the extensions that appear at the end of domain names, after the "dot." There are currently 22 generic top-level domains (gTLDs) like .com, .net, and .org, and over 200 country-code top-level domains (ccTLDs) like .JP, .MX, and .UK. Shortly after the close of the application period, the Internet Corporation for Assigned Names and Numbers (ICANN), the organization behind the New gTLD Program, will publish a list of all the applications for these new extensions; by some estimates, there could be close to 1,000.