We often hear brand marketers say, “I’ve tried PPC and it does not work for our company.” As an interactive marketing agency, we know PPC works quite effectively. It is, without a doubt, the most cost-effective advertising medium today.
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Google knows websites and search engine rankings. They also know what search engine users want from websites. Based on that knowledge, Google offers a generous collection of free tools that help you enhance your website’s performance in search rankings and user experience.
In the content marketing world, it is pretty common knowledge that Google loves fresh content. As a result, generating new content is a key component of any solid online marketing plan.
Fresh website content goes beyond higher Google rankings, however. New content can also convert viewers to customers, assist you in keeping existing clients happy, and help you position your company as an industry expert. Generating new content seems less like a chore when you outline the benefits!
So, you’re getting ready to run a PPC campaign for your company – great! You know PPC campaigns require planning and research. Selecting keywords, setting a budget spend strategy, and writing ad copy are a few of those steps. One step that often gets overlooked is creating a great landing page.
There is currently a debate in the digital advertising world over the use of ad blockers and the effects they may have on the industry. Here is a quick snapshot of what it is and what you should know...
Windows 10, released in July 2015, brought some changes to Internet marketing. While the full effect on Pay Per Click marketing remains uncertain, most believe the Windows 10 release will impact Bing PPC ads in some way.
We outline below some of the most important aspects of Windows 10 in regards to PPC campaigns.
Here at enCOMPASS, we do a lot to protect our clients from click fraud. While we do not view click fraud as a big problem for our clients, it is a very real issue for PPC advertisers in general.
In part one we discussed what fake referral traffic is, why it is bad for your company, and how to quickly identify if your GA data likely includes fake referral traffic links. In this second blog, we show you how to find and verify fake referral traffic links, and how to remove these links from your GA data.
Beginning on September 1, 2015, Flash ads in the Google Chrome browser will no longer have automatic animation and will become click-to-play. In order for an ad to continue with the automatic animation, it must be built in HTML5. Moving forward all browsers (Firefox, Internet Explorer etc.) are expected to follow suit and move away from automatic animation on all ads.
Local Advertising Agency wins 17 international Communicator Awards in 2015
Charlotte, NC: enCOMPASS Advertising Agency is excited to announce that it has received three Gold and 14 Silver honors for website design in the 2015 Communicator Awards. This international competition sponsored by the Academy of Interactive & Visual Arts celebrates impactful marketing work by recognizing big ideas that genuinely move people. From 2012 to 2014, enCOMPASS garnered 16 honors, for a total of 33 Communicator Awards to date.
