Practically since the dawn of the Internet, marketers and small business owners have benefitted from providing their audiences with rich, relevant, high-quality content. That basic reality has remained consistent, yet nearly everything else concerning content marketing is in flux. Due to changes in technology, changes in consumer preference, and changes in the Google search algorithms, content marketing is evolving all the time.
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- Marketing
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
By now it’s almost a cliche to talk about the ubiquity of AI, how it has reshaped nearly every aspect of our lives, and how it is only going to become more central over time.
As you can probably tell, we’re big believers in the power of a good, consistently updated business blog. Far from being frivolous, regular blogging is an important way to furnish the search algorithm with fresh content, keeping your site relevant in the rankings. Additionally, blogs allow you to showcase your thought leadership, potentially generating credibility and earning consumer trust.
It’s no exaggeration to say that Twitter’s reputation has seen a sharp decline in recent years, for reasons that include unpopular changes to the algorithm as well as the tarnished public image of owner Elon Musk. As Twitter’s popularity started to dwindle, a number of new platforms emerged as potential alternatives. None have found quite as much traction as Threads, a Meta-owned microblogging site that launched just last year but already has more than 100 million downloads.
Does your business website collect customer data? And if so, how is that data stored, secured, and used? Do you keep it all in-house, or do you sell customer data to third-party vendors?
When you develop a website for your business, you naturally want it to be welcoming. One of the core functions of any business website is to draw people in and encourage them to stick around, learn more about your brand, and perhaps even reach out directly for further information.
Email marketing remains one of the top options for reaching your target audience, raising brand awareness, and sending traffic to your business website. There are a number of ways to make your existing email marketing efforts even more effective, and foremost among them is using data to guide your campaign.
It scarcely needs to be said that your website is critical for creating strong first impressions with potential customers. As such, it’s important to have a website that conveys your professionalism and trustworthiness, and that speaks to the value your brand offers to its consumers. Creating a favorable user experience is also important.
One of the most important things to remember about your business website is that it isn’t etched into stone. Even if you have a pretty decent site, you may discover a need to tweak or adjust it, making it even more effective at advancing your business goals. Doing so doesn’t necessarily mean having a full website overhaul. Sometimes, just simple revisions can make a world of difference.
You need to see this one! In this "Meet the Team" interview, the new owner and president of enCOMPASS Agency, Drew Ryan, answers a set of questions created just for him. Learn why he was interested in owning enCOMPASS and how he plans to maintain our agency’s reputation.
