encompass blog

  • Marketing
05/09/2018

Turning Email Subscribers into Customers

enCOMPASS Advertising Agency

Your email marketing list can be used for many different purposes. Indeed, email marketing can be a powerful tool for building brand loyalty, disseminating content, and driving traffic to your company website or blog. Of course, you can also use your email list to directly boost conversions—though doing so will always require strategy and skill.

There are a few different ways of accomplishing that; in this post, we’ll list some of the most common and effective.

  • Marketing
04/30/2018

Is it Still Wise to Advertise on Facebook?

enCOMPASS Advertising Agency

Recent headlines have not been kind to Facebook. On the heels of the Cambridge Analytica scandal—in which it was revealed that Facebook has sold the personal data of its users to politically-minded agencies—Mark Zuckerberg himself was called to testify before Congress. All the while, many users proclaimed their intentions to delete the Facebook app from their phone, or even to terminate their membership altogether over these violations of privacy.

  • Websites
04/24/2018

Does Your Website Design Drive Sales?

enCOMPASS Advertising Agency

What’s the purpose of your business website? It’s not just one thing. Your website should be achieving search engine visibility, boosting brand awareness, drawing traffic, and facilitating conversions. If it’s falling short in any of these areas, that’s reason enough to rethink your website strategy.

  • Websites
  • GOOGLE INSIGHTS
04/17/2018

The Biggest SEO Blunders (And How to Avoid Them)

enCOMPASS Advertising Agency

Search engine optimization (SEO) is many things—but simple isn’t one of them. Effective SEO requires you to keep many balls in the air, including both on-site and off-site elements. What’s more, the rules are changing all the time: While Google’s basic principles remain static, the specific algorithmic formulas evolve and adapt all the time. Indeed, SEO professionals can count on at least one or two big, disruptive algorithmic updates each year.

  • Marketing
  • Websites
04/11/2018

Can Email Marketing Improve Your SEO?

enCOMPASS Advertising Agency

At enCOMPASS Agency, we’re proponents of integrative digital marketing. What that means, in a nutshell, is that there are many channels for effectively marketing your company, ranging from SEO and PPC to social media and video. These channels work best when they work together in tandem; indeed, the most efficient way to market your company is to combine different digital channels, aligned to a common goal and a comprehensive strategy.

  • Websites
03/26/2018

How Can You Improve Your Website’s User Experience?

enCOMPASS Advertising Agency

Your website can serve many functions, but its most important role is 24/7 sales rep. Simply put, your website should be available around the clock to educate and inform your customers, and to lead them toward conversion.

Does your company website offer a strong user experience? Are there ways it could be improved? Here are a few practical steps you can take to make your website more customer-friendly than ever.

  • Marketing
  • Search Engine Marketing
03/20/2018

How to Write Strong PPC Ads

enCOMPASS Advertising Agency

While there are many key components to an effective PPC campaign—from budgeting to targeting to bidding—the actual ads themselves are fundamental. After all, your PPC ads may provide the first impressions that many consumers have of your brand. And when ads aren’t written well, they can sink your entire PPC campaign.

Being able to write strong PPC ad copy is an invaluable skill—and it takes some time to develop that skill. With that said, here are some guidelines you can follow to strengthen your ads today.

  • Marketing
02/21/2018

Changes are Coming to the Facebook Newsfeed. What Does That Mean for Advertisers?

enCOMPASS Advertising Agency

Facebook has long been a ubiquitous part of our everyday lives—but over the last few months, the powerful social network has faced a new level of public scrutiny. Following a volley of criticisms about its role in the 2016 election cycle, including open questions about the spread of so-called “fake news,” Facebook has announced some changes to its quality control mechanisms, including some changes that could have a major impact on your newsfeed.

  • Websites
02/14/2018

Understanding YouTube SEO

enCOMPASS Advertising Agency

When marketers talk about search engine optimization (SEO), it’s often assumed that they have Google in mind. It’s true that Google is the world’s biggest search engine, but #2 on that list might surprise you. It’s YouTube—and as video content becomes increasingly popular, it’s never been more beneficial to master video SEO, ensuring your company’s videos are highly visible and easily discovered on the world’s second most important search engine.

  • Search Engine Marketing
01/31/2018

Crafting Content for Position Zero

enCOMPASS Advertising Agency

Search engine optimization has always been doggedly focused on the first position of the search engine results page (SERP). Getting a listing to rank in this coveted position—the highest and therefore the most visible organic search listing—is the holy grail of any SEO campaign. In recent months, however, Google has flipped the script, offering marketers an even higher ranking to aspire to: position zero.