If marketers could read minds, well, our job would be much easier. To know exactly what customers wanted to buy, and when they wanted to buy it, would effectively eliminate the guesswork from what we do, making it possible to always be ready with the right messaging and the right resource allocation.
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We consistently remind our clients that the data is clear - email marketing is one of the most effective ways to reach a target audience, or to stay connected with customers and clients. Of course, all of this is contingent on one very important factor: That people actually open marketing emails and read their content.
What constitutes success in digital marketing or SEO? For most of us, the answer can only be derived through a data-driven approach. Analytics provide a real, measurable, quantifiable way to track performance, identify growth opportunities, and reveal the best approach to resource allocation.
- Marketing
- Display Advertising
- Video Advertising
When we launched the all-new IMI Dashboard last year, we took your search engine marketing (SEM) campaign data and elevated it to a whole new level! Soon, we'll be launching the next phase of our dashboard, where we'll be taking a similar approach to your display and video advertising data.
Thanks to the Internet, the days of making blind, uninformed purchasing decisions are largely behind us. Whether you’re looking for a new dentist, a new Wi-Fi router, or a new donut shop, it’s easy enough to do your due diligence on the Web, tracking down reviews from previous customers in order to feel confident before you buy.
By now, the merits of email marketing are well-documented. In the United States, around 99 percent of all consumers say that they check their email daily, and that email is their preferred way to receive updates from businesses and brands. Dig deep into demographically specific data and you’ll find a similar story; for instance, around three-quarters of millennials say that email is their #1 most desired way to communicate with businesses.
- Marketing
- Tips And Tricks
- Search Engine Optimization (SEO)
Search engine optimization (SEO) is nothing new. Since the earliest days of online search, marketers and business owners have sought to promote their listings on the Web, navigating the search algorithms to maximize their visibility.
For brick-and-mortar businesses, the importance of local search visibility is difficult to overstate. Simply put, when consumers need to find a particular product, service, or establishment in their neighborhood, Google is the first place they’re likely to turn. And the vast majority of the time, consumers end up patronizing a business that ranks high within the Google Map Pack.
Over the past year, there’s arguably been no bigger story in tech than the advent of ChatGPT and other AI tools. AI is poised to transform virtually every industry, and marketing is no exception. In fact, a recent survey shows that more than 61 percent of marketers have already adopted AI or plan to do so soon, with more than 40 percent using AI for content marketing specifically.
Much has changed in the digital advertising landscape, even over the past couple of years. And yet, certain things have remained fairly consistent. For example, display advertising has been a powerful tool for boosting brand awareness, practically since the beginning of the Internet. Just think back to some of the good old-fashioned “banner ads” you used to encounter on more primitive websites. That’s a pretty basic example of display advertising, and it’s as useful today as it was in the era of GeoCities.
In fact, our team at enCOMPASS frequently encourages clients to incorporate display advertising into their media mix, not just because it helps attract a wider audience but because it comes with robust targeting features, allowing advertisers to truly maximize their bang for buck.
But what is display advertising, exactly? And what makes it so advantageous? Those are the questions before us in this post.
