encompass blog

  • Social Media Marketing
  • Marketing
07/29/2020

Should Businesses Still Be Using Social Media Marketing?

It’s fascinating to chart the trajectory of social media marketing, and specifically its reception among business owners. When the field first emerged, a few entrepreneurs became early adopters, seeing the merit of platforms like Facebook and Twitter for interactive engagement with customers and warm leads. As social media reached ubiquity, a consensus began to form: Love it or hate it, social media marketing is here to stay.

  • Google Insights
  • Search Engine Marketing (SEM)
07/09/2020

What is Google Ads Verification, And What Does It Mean for My Business?

Over the last few years, transparency has become an increasingly central issue in the world of online advertising. Google has addressed this issue head-on, noting in a recent blog post that they want their users to have some choice and control over the ads they see, and also to be able to quickly and easily determine who’s paid to place those ads. There are a number of examples of Google’s emphasis on ad transparency, such as the “Why This Ad?” feature you might see from time to time. By clicking on this text, users can receive information about why Google chose to show them that particular advertisement at that particular moment.

  • Marketing
  • Websites
06/26/2020

Does Bounce Rate Matter?

How can you tell if your website is truly effective? There are a number of different metrics that might be considered, and as a rule of thumb, you’re better off not obsessing over one metric in particular. The truth is that these metrics are interrelated, and they all matter to different degrees; focusing on just a single aspect of your website performance gives you a picture that could be misleading, to say the least.

  • Online Video
  • Social Media Marketing
  • Digital Media Consulting
06/18/2020

PODCAST: enCOMPASS CEO Featured on Marketing Unscripted

enCOMPASS CEO, Jerry Schroeder, is featured in this month’s edition of Marketing Unscripted.

Jerry discusses how to successfully market through a crisis, the truth about OTT (Over the Top), and the passion behind the success of enCOMPASS Advertising Agency.

  • Marketing
  • Online Video
05/27/2020

5 Reasons to Invest in YouTube Ads

At enCOMPASS Agency, one of our most important consultatory services is working with clients to determine where they should be spending their advertising dollars. We want to make sure our clients are presenting their message in a place where their target audience will have a high level of engagement. And of course, we want to help them generate a significant return on their investment.

  • Websites
  • Marketing
05/20/2020

enCOMPASS Honored with 12 Communicator Awards

The enCOMPASS team is humbled and grateful to announce a dozen big wins at this year’s Communicator Awards. We took home five gold-level victories and seven silver ones, representing work on behalf of a number of clients over the past year. enCOMPASS has now amassed a total of 170+ international awards!

  • Marketing
05/19/2020

enCOMPASS Agency Honored as One of Inc.’s Top Workplaces

In this surreal season of isolation and social distancing, many of us are thinking anew about the vital relationship between our professional lives and our personal wellbeing. It is in this context that enCOMPASS Agency is proud to announce our inclusion among Inc.’s Best Workplaces of 2020.

  • Search Engine Marketing (SEM)
  • Online Video
05/11/2020

Marketing as Your State Begins to Re-Open

A Fortune 500 CEO has been quoted as saying, “Market share is gained during tough times.” This has been proven time and time again over the years. And for small business owners, we have not seen many times more tough than the last two months. Fortunately, some businesses have had the cash reserves to take this quote to heart and keep a strong marketing message in place. They will no doubt reap the benefits soon. However, many small businesses have had to cut all marketing efforts during this time and may be caught off guard by not having a plan on how or when to reenter the marketplace.

  • Marketing
  • Mobile Advertising
04/28/2020

4 Ways to Improve Mobile Marketing

These days, the term “mobile marketing” may almost seem like a redundancy. So much of the consumer experience happens via tablets and mobile devices, it should go without saying that brand outreach efforts hinge on being mobile accessible.

  • Marketing
  • Social Media Marketing
04/13/2020

The Limitations of the Facebook Boost Button

If you’ve ever posted anything from your company’s Facebook account, then you’re doubtless familiar with the “Boost Post” button. Facebook displays it any time you share content from a branded account, and at first glance, it may seem like a useful tool. After all, simply by clicking this button (and pitching in a few dollars from your advertising budget), you’re offered the promise of an extended reach and a broadened Facebook audience.