A good business website accomplishes several things at once. It provides your business with a highly visible presence on the Search Engine Results Page. It provides potential customers with information about your products, services, and values. It attracts traffic, generates leads, and bolsters your brand’s reputation.
encompass blog
At enCOMPASS, we’re both proud and deeply humbled to say that we have an extensive portfolio of award-winning work. And those awards just keep piling up: Just recently, we nabbed another eight trophies from the w3 Awards, one of the most distinguished honors in the digital marketing space.
Email marketing is nothing new. It’s certainly not as flashy as social media, as trendy as a TikTok video, as sophisticated as SEO. And yet, it remains one of the most effective options for communicating with consumers in a direct and targeted way, sending a carefully crafted message directly to a specific demographic of users.
It goes without saying that every business benefits from having a prominent, highly visible website. The easier it is for search engine users to discover your business website, the more likely it is for you to generate traffic, leads, conversions, and a robust reputation.
As you’re no doubt aware, the final few weeks of the calendar year represent a major commercial blitz. For shoppers, the period between Thanksgiving and New Year’s represents a prime opportunity to score deals on gifts, and to spend any end-of-year bonus money. For retailers, this season can be make or break. Indeed, many businesses depend on a successful end-of-year shopping season to make their annual sales quotas.
- Marketing
- Digital Media Consulting
For a majority of businesses, the holiday shopping season is truly make-or-break. In fact, it is no exaggeration to say that many companies look to the weeks between Halloween and New Year’s Day to account for 40 to 60 percent of their annual revenues. In other words, if you want to hit your sales targets, the entire year often comes down to its final stretch.
If you spend any time at all browsing social media, then you know just how quickly trends can come and go. It seems like every day there’s a new meme, a viral hashtag, or a TikTok challenge that everyone’s talking about.
One of the most important components of any marketing campaign is access to analytics. Simply put, marketers need to regularly check in to see what kind of engagement they’re getting and what sort of progress they’re making. Rather than relying on guesswork, the best marketers draw from actual data in order to fine-tune their strategies.
We’ve written before about how Over-the-Top (OTT) streaming has changed the very nature of film and TV, not only from the consumer’s perspective but from the advertiser’s perspective, too.
Welcome to the next installment of our "Meet the Team" series! We've interviewed our next enCOMPASS team member and posted her answers here. Find out why Maddy loves digital marketing and what she enjoys doing on a weekend!
