What percentage of your website visitors actually become paying customers? It may be a much lower number than you’d think. According to some studies, only about two percent of website visitors convert on their first visit. Fortunately, there are strategies you can employ to follow up with the other 98 percent, potentially coaxing them to return to your site and complete a transaction.
Let’s face it, medical practices, med spas, HRT clinics and hair loss studios are in the business of changing people’s lives. With the recent events of COVID-19, the possibility of being cut off from our valued customer relationships feels debilitating. And to be cut off from being able generate new customers feels, at best, anxiety inducing. So what can you be doing at your clinic right now to keep generating revenue, limit the downside, and continue to help change people’s lives?
Coronavirus, or COVID-19, is at the top of everyone’s mind. If you are running a company, there are myriads of decisions that need to be made. In this article, we are going to focus on only one aspect of those decisions – your media plans. At enCOMPASS Agency, we plan and buy virtually all forms of media for our clients and want to use our expertise to help you make the best, most informed decisions for your own media plans.
Often, when we talk about SEO, we frame it in positive terms: What can you do to boost your website’s search engine visibility? How can you improve your rankings? How can you win the favor of Google’s algorithms?
There is no doubt by now that the coronavirus (COVID-19) is impacting your business in one way or another. Whether you are a retailer counting on foot traffic or a service company needing to book appointments, you are certainly asking yourself, “Should I cancel my marketing?”
Welcome to a new chapter of our popular "Meet the Team" series! We've interviewed another enCOMPASS team member and posted her answers here—just to share who we are and why we do what we do.
Visual search hasn’t yet gone mainstream, but that hasn’t stopped it from generating serious buzz. In November 2019, the company ViSenze conducted a survey of U.S. consumers, and more than half of the respondents said they were excited about making visual search a part of their online shopping experience. (By contrast, around 40 percent said they were excited about automated product recommendations; only seven percent expressed interest in live chatbots.)
A visitor makes his or her way to your site, does a bit of exploring, and leaves without taking any action, no forms filled out, no purchase made. How do you get them to come back, so you can connect with them and at some point make the sale? This is the point that retargeting campaigns come into play. And even if you don’t know these campaigns by name, if you have spent anytime searching or researching products on the web, you have experienced retargeting campaigns.
We all understand that the genesis of streaming services has significantly changed consumer behavior; the way people watch video content is much different now than it was even a decade ago. But what is the precise nature of these changes?
Social media continues to dominate many of our conversations about marketing and brand-to-brand interaction. It’s email, though, that remains one of the best options for directly addressing the needs and concerns of your client base. For B2B companies, in particular, there are a number of ways in which email marketing can be used advantageously.