encompass blog

  • Marketing

5 Tips for Successful Video Advertising

It’s long been said that a picture is worth a thousand words—but what about videos? In today’s media landscape, video is more valuable than ever before—it’s one of the most effective ways to reach consumers with your advertising message. However, it’s important to approach video marketing strategically—as these five points demonstrate.

  • Marketing
  • Tips and Tricks

6 Ways to Add Urgency to Your Marketing

You’re probably familiar with the concept of FOMO—the fear of missing out. It’s a psychological principle that marketers often use to generate conversions; essentially, they try to create the idea that everyone is buying a particular product or service, and that those who don’t act in kind will be left in the dust.

And indeed, there are a number of ways to add urgency to your marketing. Here are a few strategies to consider.

  • Marketing

Email Marketing: According to a Designer

While other digital marketing strategies have developed or evolved over the years, you may be asking yourself, “Is email marketing still important?”

  • Marketing

What Facebook’s Data Changes Mean for Advertisers

Facebook has spent the better part of the last year in the limelight—and hardly in a good way. The once-beloved (and still incredibly popular) social platform has faced a number of scandals and PR debacles, all of them hinging on Facebook’s use of consumers’ data. Unsurprisingly, the company has reacted to the fallout with some sweeping changes to the way it uses third-party data—but what are those changes, exactly? And, what are the implications for advertisers? In this post, we’ll unpack both of those questions.

  • Websites

enCOMPASS Celebrates 25 Wins at the 2018 Communicator Awards

The enCOMPASS team is honored and grateful to announce a series of big wins at the 2018 Communicator Awards. enCOMPASS took home 25 awards in total, including six gold-level honors. While we’ve been privileged with Communicator wins in the past, this year’s total is a new record for us. More importantly, it’s confirmation that enCOMPASS continues to live up to its core values; not only do these awards highlight the passion we have for our clients, but they also reveal the intelligence with which we help those clients achieve their marketing goals.

  • Websites

GDPR’s Impact on Your Business Website

You've probably heard a lot lately about the upcoming European Union General Data Protection Regulation (GDPR), so we wanted to take a minute to let you know what this means for your business’ website.

  • Marketing

Turning Email Subscribers into Customers

Your email marketing list can be used for many different purposes. Indeed, email marketing can be a powerful tool for building brand loyalty, disseminating content, and driving traffic to your company website or blog. Of course, you can also use your email list to directly boost conversions—though doing so will always require strategy and skill.

There are a few different ways of accomplishing that; in this post, we’ll list some of the most common and effective.

  • Marketing

Is it Still Wise to Advertise on Facebook?

Recent headlines have not been kind to Facebook. On the heels of the Cambridge Analytica scandal—in which it was revealed that Facebook has sold the personal data of its users to politically-minded agencies—Mark Zuckerberg himself was called to testify before Congress. All the while, many users proclaimed their intentions to delete the Facebook app from their phone, or even to terminate their membership altogether over these violations of privacy.

  • Websites

Does Your Website Design Drive Sales?

What’s the purpose of your business website? It’s not just one thing. Your website should be achieving search engine visibility, boosting brand awareness, drawing traffic, and facilitating conversions. If it’s falling short in any of these areas, that’s reason enough to rethink your website strategy.

  • Websites

The Biggest SEO Blunders (And How to Avoid Them)

Search engine optimization (SEO) is many things—but simple isn’t one of them. Effective SEO requires you to keep many balls in the air, including both on-site and off-site elements. What’s more, the rules are changing all the time: While Google’s basic principles remain static, the specific algorithmic formulas evolve and adapt all the time. Indeed, SEO professionals can count on at least one or two big, disruptive algorithmic updates each year.