encompass blog

  • Websites
08/10/2018

How Credible is Your Website?

Business relationships are always founded on trust. Simply put, customers won’t buy your product or sign up for your service if they think you’re disreputable, or if they question whether or not you can hold up your end of the bargain. Because of this, one of the primary functions of marketing is establishing that trust—proving to customers that your business is credible.

  • Mobile
07/31/2018

Using Instagram’s New Video Channel for Your Business

There was a time when TV advertising represented the best, most efficient way to get your advertising message out into the world—but that’s not necessarily the case anymore. Over the past decade or so, TV viewership has slowly declined, while daily Internet use—including consumption of streaming content—has risen. Many advertisers are aware of this, and have begun redistributing their ad dollars accordingly.

  • Websites
  • Tips and Tricks
07/23/2018

Earning High-Quality Links for Your Website

Backlinks have always been an important SEO ranking factor. In fact, Google expressly names them among the top three most significant assets for search engine prominence. Yet as SEO has progressed, so have link-building practices: It’s as crucial as ever for your website to have high-quality backlinks pointing back to it, but there are right ways and wrong ways to pursue those links.

  • Websites
07/12/2018

Your Website Speed Matters—Now More Than Ever

Every business owner wants their company website to be fast-loading. The reasons for this are many. At the most basic level, it’s just good customer service. If a potential customer is requesting information about your business, you want to provide them with it as quickly as possible, without making them wait and grow frustrated.

But there’s another reason why website speed is so important—and that’s Google. Google, too, is in the customer service business. It wants to provide its customers (search engine users) with the best product possible (good, high-quality search results)—and one of the ways it does that is to prioritize sites that load quickly, on all browsers and across all device types.

  • Tips and Tricks
07/09/2018

12 Steps to a Better Social Media Presence

Simply being active on social media is not the same thing as having a thriving social presence. That’s something you only achieve through strategy. In this post, we’ll lay out 12 steps for turning your social media activity into something that’s truly value-adding and brand-enhancing.

07/05/2018

Behind the Scenes: A Video Shoot for Carolina Custom

A few weeks ago, the enCOMPASS team began an adventure – we hopped into some revved-up rides, headed out to the country, and prepped the scene for a video shoot. The mission was relatively simple: Get some seriously amazing footage of some seriously amazing custom vehicles. But do things ever go exactly as planned?

  • Tips and Tricks
  • Marketing
07/05/2018

6 Ways to Improve Your PPC ROI

What if you run the numbers on your PPC campaign and your ROI isn’t nearly as high as you’d like it to be? What steps can you take to actually improve your PPC ROI? In this post, we’ll summarize a few effective strategies.

  • Marketing
06/26/2018

5 Tips for Successful Video Advertising

It’s long been said that a picture is worth a thousand words—but what about videos? In today’s media landscape, video is more valuable than ever before—it’s one of the most effective ways to reach consumers with your advertising message. However, it’s important to approach video marketing strategically—as these five points demonstrate.

  • Marketing
  • Tips and Tricks
06/20/2018

6 Ways to Add Urgency to Your Marketing

You’re probably familiar with the concept of FOMO—the fear of missing out. It’s a psychological principle that marketers often use to generate conversions; essentially, they try to create the idea that everyone is buying a particular product or service, and that those who don’t act in kind will be left in the dust.

And indeed, there are a number of ways to add urgency to your marketing. Here are a few strategies to consider.

  • Marketing
06/07/2018

Email Marketing: According to a Designer

While other digital marketing strategies have developed or evolved over the years, you may be asking yourself, “Is email marketing still important?”