encompass blog

  • Websites
02/14/2018

Understanding YouTube SEO

When marketers talk about search engine optimization (SEO), it’s often assumed that they have Google in mind. It’s true that Google is the world’s biggest search engine, but #2 on that list might surprise you. It’s YouTube—and as video content becomes increasingly popular, it’s never been more beneficial to master video SEO, ensuring your company’s videos are highly visible and easily discovered on the world’s second most important search engine.

  • Search Engine Marketing
01/31/2018

Crafting Content for Position Zero

Search engine optimization has always been doggedly focused on the first position of the search engine results page (SERP). Getting a listing to rank in this coveted position—the highest and therefore the most visible organic search listing—is the holy grail of any SEO campaign. In recent months, however, Google has flipped the script, offering marketers an even higher ranking to aspire to: position zero.

  • Marketing
  • Tips and Tricks
01/24/2018

Mastering Some Audience Targeting Basics

An effective marketing strategy always starts with the audience; you have to know who your audience is, understand their pain points, and be able to present your brand as a smart solution. As such, chasing a wide audience isn’t always recommended; in fact, it’s usually best to define your audience as specifically as possible.

  • Search Engine Marketing
01/15/2018

PPC Trends—A Year in Review

Per-per-click marketing is always evolving—sometimes in obvious and dramatic ways, sometimes in small and incremental ones. For the most part, 2017 fell into that second category. Though there’s not one, massive upheaval you can point to, there were plenty of little ways in which the PPC landscape shifted—and some of them may be things that you missed.

  • Search Engine Marketing
  • Marketing
01/10/2018

4 SEO Concepts to Master for 2018

Google’s search algorithms are constantly evolving—yet the main function of the search algorithms remains the same. Google wants to provide its users with the best experience possible; it wants to facilitate the fast and easy retrieval of helpful and relevant information, period. All of its algorithmic updates are in service of this goal—and, for marketing professionals to ensure that their SEO efforts remain Google compliant, maintaining an ultimate focus on user experience is crucial.

  • Marketing
01/03/2018

What is People-Based Marketing—And What Could It Mean for Your Brand?

Opportunities for people to engage with their favorite brands are virtually unlimited. You may search for a particular product from the Google search bar, “like” a brand on Facebook, sift through your inbox for the latest branded newsletter, consult sites like Yelp to hear another consumer’s opinion, and ultimately use your mobile device to make a purchase from an ecommerce store. All of these represent unique touch points, and chances for marketers to understand what consumers are ultimately looking for.

  • Websites
12/21/2017

What to Expect for SEO in 2018

Search engine optimization (SEO) is never static. It’s changing all the time, partly because technology itself evolves, but also because consumer behavior shifts and adapts. Part of the marketer’s job is forecasting the latest trends, and building strategies that accommodate them. As we head into 2018, here are a handful of SEO trends we can predict with some confidence; all of them are potentially impactful for your company’s ongoing marketing approach.

  • Websites
  • Marketing
12/13/2017

How to Perfectly Optimize Your Page

When it comes to successful search engine optimization, there are many considerations to weigh—including those that involve such external factors as backlinking/citations, social media cues, online reputation, and more. Before addressing any of those issues, however, it’s wise to do everything within your power to optimize your actual website content—attending to on-page SEO opportunities and capitalizing on every chance you have to win the favor of the search engine algorithms.

  • Websites
12/12/2017

enCOMPASS Advertising Agency Wins 15 Davey and 6 W3 Awards

enCOMPASS Advertising Agency is pleased to announce its recognition in the 2017 Davey Awards and W3 Awards. We are excited to add 15 Davey Awards and 6 W3 Awards to our shelf! The enCOMPASS Agency team is extremely thankful for our clients providing opportunities to create beautiful work with them, and incredibly proud of the recognition we've received through the Davey and W3 Awards!

  • Marketing
12/08/2017

How to Reach Football Fans with Your Marketing Message

When it comes to big audiences, football pretty well has the market cornered. It remains the most-watched sport in America, and it represents a golden opportunity for marketers looking to spread their message. Of course, the sheer popularity of football also poses some marketing challenges: As much as you might love to show an ad during the next big game, doing so can be quite competitive—and thus, quite expensive.

But that doesn’t mean marketers lack viable options for tapping into the football crowd. Here are just a few strategies to consider.