encompass blog

  • Marketing
  • Search Engine Optimization (SEO)
02/17/2021

How to Do Local SEO When You Have Multiple Locations

Optimizing your website for local search results can seem a bit daunting, even when you only have one business location to worry about. Having multiple locations complicates things even further. How can you ensure outstanding results when you are juggling multiple addresses and phone numbers?

  • Marketing
  • Digital Media Consulting
01/31/2021

Why You Should Begin the Year Working with a Digital Marketing Consultant

It’s fair to say that, for most of us, the past year hasn’t exactly gone according to plan. Business owners, in particular, have faced the need to pivot and adapt to the new normal. A big part of that means finding new ways to leverage existing assets and resources, which might include your business website.

  • Email Marketing
  • Marketing
01/29/2021

How Many Marketing Emails is Too Many?

Email overload is a familiar feeling. Most of us have somehow found ourselves on mailing lists that overdo it, flooding our inboxes with daily messages that get promptly deleted.

  • Tips And Tricks
  • Review Services
01/14/2021

How to Boost Your Online Ratings and Reviews

Do online reviews have a real-world, bottom-line impact for your business? Or, are they simply there to bolster your pride? Some new research from BrightLocal leaves little question that online reviews matter a great deal. According to the data, an astonishing 87 percent of consumers read online reviews for small businesses before they make their purchasing decision. And nearly as many (79 percent) say they trust online reviews just as much as they trust personal recommendations!

  • Websites
  • Tips And Tricks
01/11/2021

Four Important Ways to Improve Website UX

Website user experience, or UX, has always been an important consideration for marketers and developers. Reflecting the ease with which website visitors can navigate your content and find the information they’re after, UX is a core metric for user engagement. And over the past couple of years, it’s taken on new significance as a central SEO concern, being adopted by Google into its ranking algorithms.

  • Marketing
  • Search Engine Marketing (SEM)
01/04/2021

Why PPC is Still Paramount

Small business owners often dream of “organic” website traffic… visitors who trickle into their sales queue sheerly based on their interest in the company’s products or services. While organic traffic is certainly desirable, the reality is that many of your visitors are going to need a little push. Simply put, you have to make people aware of your business, your product and service offerings, and your website if you want them to pay you any attention.

  • Tips And Tricks
  • Google Insights
12/30/2020

Top 10 Local Search Updates You Should Know About

Google is constantly updating, revising, and expanding local search functionality. Even so, the flurry of activity in 2020 has been rather surprising. According to the company, their search engineers have made more than 250 changes to Google Maps and local search queries, simply since the start of the pandemic… and most of these changes have involved the rollout of new features.

  • Tips And Tricks
  • Video Advertising
12/29/2020

Tips for Optimizing Your YouTube Videos

YouTube videos can be an effective way to educate and inform your customers, to demonstrate thought leadership, or to show off your products and services. Ultimately, YouTube may help you grow your business considerably… but only if you can actually get viewers.

  • Tips And Tricks
  • Google Insights
12/08/2020

Getting Started with Google Posts

Creating a Google My Business (GMB) account is one of the best things small businesses can do to boost their local SEO rankings, and ultimately to draw the attention of consumers in their geographic area. In fact, GMB offers such a rich assortment of features that it’s easy to take some of them for granted.

  • Marketing
  • Tips And Tricks
  • Digital Audio
12/03/2020

The Exciting Future of Digital Radio

Even among experienced marketers, it’s easy to overemphasize the visual: For example, many of us tend to think about digital marketing solely in terms of Instagram stories, YouTube videos, and images shared across Facebook, Snapchat, or Twitter.