One of the most important components of any marketing campaign is access to analytics. Simply put, marketers need to regularly check in to see what kind of engagement they’re getting and what sort of progress they’re making. Rather than relying on guesswork, the best marketers draw from actual data in order to fine-tune their strategies.
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We’ve written before about how Over-the-Top (OTT) streaming has changed the very nature of film and TV, not only from the consumer’s perspective but from the advertiser’s perspective, too.
Recently, one of the biggest happenings in the world of digital marketing is the sunsetting of Google’s Universal Analytics (UA) dashboard, and the ascent of Google Analytics 4 (GA4). Simply put, Google Analytics has long been the top, free option for marketers and webmasters looking to track their stats and monitor their performance. The transition to GA4 means marketers everywhere are learning to master a whole new set of analytic tools.
Launching a newsletter or an email marketing campaign can be an important first step toward boosting brand engagement, generating traffic, and building consumer loyalty. The next step is measuring the success of your email marketing efforts by determining where you’re making progress and where you need to double your efforts. Of course, before you can start measuring, you need a clear understanding of what it is you’re measuring.
You’ve probably seen the statistics: Depending on which source you consult, somewhere between 90 and 97 percent of customers read online reviews before making any kind of purchase. Even if you accept the most conservative number, there’s no getting around the ubiquitous, make-or-break importance of online review sites, which directly affect consumer behavior and thus affect your bottom line, as well.
Most marketers orient their efforts toward a few concrete, measurable goals. First and foremost, marketers work to generate leads, drawing potential customers and clients into the sales funnel. And while generating leads is important, it’s ultimately meaningless if those leads don’t convert into paying customers. Conversions are critical for enhancing the bottom line.
If marketers could read minds, well, our job would be much easier. To know exactly what customers wanted to buy, and when they wanted to buy it, would effectively eliminate the guesswork from what we do, making it possible to always be ready with the right messaging and the right resource allocation.
We consistently remind our clients that the data is clear - email marketing is one of the most effective ways to reach a target audience, or to stay connected with customers and clients. Of course, all of this is contingent on one very important factor: That people actually open marketing emails and read their content.
What constitutes success in digital marketing or SEO? For most of us, the answer can only be derived through a data-driven approach. Analytics provide a real, measurable, quantifiable way to track performance, identify growth opportunities, and reveal the best approach to resource allocation.
- Marketing
- Display Advertising
- Video Advertising
When we launched the all-new IMI Dashboard last year, we took your search engine marketing (SEM) campaign data and elevated it to a whole new level! Soon, we'll be launching the next phase of our dashboard, where we'll be taking a similar approach to your display and video advertising data.
