When we launched the all-new IMI Dashboard last year, we took your search engine marketing (SEM) campaign data and elevated it to a whole new level! Soon, we'll be launching the next phase of our dashboard, where we'll be taking a similar approach to your display and video advertising data.
In this new display and video reports, you'll find all of the data you'd expect — impressions, activities, etc. — plus a whole slew of new features, including:
- More easily accessible data
- Robust charting of campaign results
- Usability from all your devices
- Advanced performance metrics for display: clicks, click-through rate (CTR), cost per activity (CPA), post-impressions, and post-clicks
- Advanced performance metrics for video: completion rate, cost per completed view (CPCV), post-impressions, and post-clicks
- Easy-to-read graphs
- Placement breakdown
- Activity trends
- And more
While this phase elevates your display data, future phases will also include campaign data for programmatic video, OTT, YouTube, and more!
The launch is just a few weeks away — get ready to check it out for yourself!
Not a client yet? Sorry, our IMI Dashboard is exclusively for enCOMPASS clients. Jealous? Contact us today, and let’s get you started!
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