When it comes to optimizing your website, it is important to take full advantage of every square inch of online real estate that you can. One opportunity that often goes underutilized is the meta description. Though it’s fairly easy to craft a compelling meta description for your website—and though the benefits of doing so are potentially quite significant—it somehow slips through the cracks or is simply deemed unimportant. In this post, we’ll explain what the meta description is and why it matters, then provide some general tips on writing a good one.
One of the many perks of AdWords is that it allows you to claim more of the search engine results page (SERP) than you could ever claim through organic reach alone; paid ads buy you access to corners of online real estate that SEO simply cannot penetrate. It stands to reason, then, that anything you can do to make your paid ads bigger—that is, to expand them to further corners of the SERP—is ultimately going to be worthwhile. And as it happens, there are some effective ways to do exactly that, specifically by including AdWords extensions.
Over the past five years, enCOMPASS has been honored with 70 international accolades—and that includes 15 trophies from the 2017 Communicator Awards. We’re immensely proud to receive recognition for our marketing and design work on behalf of our clients, and we’re particularly grateful to the Communicator voters for these much-appreciated designations.
Generally speaking, the size of a business website is proportional to the size of the business itself. If you have a small enterprise that only sells one or two products, there’s simply no need for an exhaustive site with hundreds of sub-pages. Likewise, for a highly specialized consultancy or a boutique firm, keeping the website small and streamlined is often what makes the most sense.
Keywords have always been integral to search engine optimization (SEO). Judiciously chosen words and phrases can signal to the search engine algorithms—and to human readers—what your content is all about, and how it should be properly classified. What’s more, making use of keywords can lend structure and focus to your content—making it more compelling and more actionable.
In terms of return on investment, there are very few marketing channels that even come close to the power of email. With that said, not every email marketing campaign is guaranteed to be a rousing success. As with anything else, you have to invest time and strategy into your email marketing efforts if you want them to get results.
Consumer behavior has changed a great deal in recent years, and the Internet is obviously a main driver. Today, the search for a product or a local business often begins on the Internet, and only after conducting extensive online research do consumers head to a local brick-and-mortar business. The implication is that your business must be found online, and that having solid Google search listings is invaluable—not merely from a branding perspective, but from the standpoint of actually sending foot traffic into your place of business. Google My Business is one of the easiest ways to achieve higher online visibility—and in this post, we’ll show you how it’s properly leveraged.
Facebook remains the largest social network in the world, with a total user census that now surpasses a billion. Having access to an audience of that size might seem like the best reason to use Facebook Ads. Actually, the remarkable thing about Facebook Ads is how it allows the advertiser to break that massive audience into smaller segments, and to advertise with real precision and finesse. Through Facebook’s advanced targeting features, the advertiser can display ads only to the consumers he or she wishes to pursue. When done right, this can eliminate much of the risk involved with online ads of any kind.
Like many other facets of the digital industry, Advanced TV has many different definitions and delineators. At its roots, it is any video that is not airing on a traditional TV via linear programming delivery methods. Here is the IAB’s (Interactive Advertising Bureau) Official Definition:
When working with any paid ad service, budgeting is a critical part of the endeavor; you must be precise in your ad spend to get the desired results, and to maximize your bang for buck. This is certainly true in Facebook Ads, where you’ll be faced with various options for bidding and for determining your ad spend.