For online retailers, the holiday shopping season can be make-or-break. Many stores depend on Christmas gift-giving to pad their annual sales, which means it’s important to go all-out in terms of marketing. Remember, you may have the best products, the best deals, and the best customer service—but none of that helps if consumers don’t know you exist.
And the time to get started marketing your online store is now. Here are a few guidelines we’d recommend for seasonal ecommerce marketing.