encompass blog

  • Marketing
  • Websites

Does Bounce Rate Matter?

How can you tell if your website is truly effective? There are a number of different metrics that might be considered, and as a rule of thumb, you’re better off not obsessing over one metric in particular. The truth is that these metrics are interrelated, and they all matter to different degrees; focusing on just a single aspect of your website performance gives you a picture that could be misleading, to say the least.

  • Online Video
  • Social Media Marketing
  • Digital Media Consulting

PODCAST: enCOMPASS CEO Featured on Marketing Unscripted

enCOMPASS CEO, Jerry Schroeder, is featured in this month’s edition of Marketing Unscripted.

Jerry discusses how to successfully market through a crisis, the truth about OTT (Over the Top), and the passion behind the success of enCOMPASS Advertising Agency.

  • Marketing
  • Online Video

5 Reasons to Invest in YouTube Ads

At enCOMPASS Agency, one of our most important consultatory services is working with clients to determine where they should be spending their advertising dollars. We want to make sure our clients are presenting their message in a place where their target audience will have a high level of engagement. And of course, we want to help them generate a significant return on their investment.

  • Websites
  • Marketing

enCOMPASS Honored with 12 Communicator Awards

The enCOMPASS team is humbled and grateful to announce a dozen big wins at this year’s Communicator Awards. We took home five gold-level victories and seven silver ones, representing work on behalf of a number of clients over the past year. enCOMPASS has now amassed a total of 170+ international awards!

  • Marketing

enCOMPASS Agency Honored as One of Inc.’s Top Workplaces

In this surreal season of isolation and social distancing, many of us are thinking anew about the vital relationship between our professional lives and our personal wellbeing. It is in this context that enCOMPASS Agency is proud to announce our inclusion among Inc.’s Best Workplaces of 2020.

  • Search Engine Marketing (SEM)
  • Online Video

Marketing as Your State Begins to Re-Open

A Fortune 500 CEO has been quoted as saying, “Market share is gained during tough times.” This has been proven time and time again over the years. And for small business owners, we have not seen many times more tough than the last two months. Fortunately, some businesses have had the cash reserves to take this quote to heart and keep a strong marketing message in place. They will no doubt reap the benefits soon. However, many small businesses have had to cut all marketing efforts during this time and may be caught off guard by not having a plan on how or when to reenter the marketplace.

  • Marketing
  • Mobile Advertising

4 Ways to Improve Mobile Marketing

These days, the term “mobile marketing” may almost seem like a redundancy. So much of the consumer experience happens via tablets and mobile devices, it should go without saying that brand outreach efforts hinge on being mobile accessible.

  • Marketing
  • Social Media Marketing

The Limitations of the Facebook Boost Button

If you’ve ever posted anything from your company’s Facebook account, then you’re doubtless familiar with the “Boost Post” button. Facebook displays it any time you share content from a branded account, and at first glance, it may seem like a useful tool. After all, simply by clicking this button (and pitching in a few dollars from your advertising budget), you’re offered the promise of an extended reach and a broadened Facebook audience.

  • Marketing
  • Display Advertising

What is Display Ad Retargeting?

What percentage of your website visitors actually become paying customers? It may be a much lower number than you’d think. According to some studies, only about two percent of website visitors convert on their first visit. Fortunately, there are strategies you can employ to follow up with the other 98 percent, potentially coaxing them to return to your site and complete a transaction.

  • Marketing
  • Tips And Tricks

Marketing Through COVID-19 If You Are a Hair Loss Center, Med Spa, or Medical Practice

Let’s face it, medical practices, med spas, HRT clinics and hair loss studios are in the business of changing people’s lives. With the recent events of COVID-19, the possibility of being cut off from our valued customer relationships feels debilitating. And to be cut off from being able generate new customers feels, at best, anxiety inducing. So what can you be doing at your clinic right now to keep generating revenue, limit the downside, and continue to help change people’s lives?