encompass blog

  • Tips And Tricks
  • Google Insights
12/08/2020

Getting Started with Google Posts

Creating a Google My Business (GMB) account is one of the best things small businesses can do to boost their local SEO rankings, and ultimately to draw the attention of consumers in their geographic area. In fact, GMB offers such a rich assortment of features that it’s easy to take some of them for granted.

  • Marketing
  • Tips And Tricks
12/03/2020

The Exciting Future of Digital Radio

Even among experienced marketers, it’s easy to overemphasize the visual: For example, many of us tend to think about digital marketing solely in terms of Instagram stories, YouTube videos, and images shared across Facebook, Snapchat, or Twitter.

  • Email Marketing
  • Marketing
11/30/2020

Email Marketing: Your Complete Checklist

At enCOMPASS, we have been steadfast in our advocacy for email marketing: We consistently see the proof that it offers immense value to marketers and small business owners, and represents a cost-effective way to connect with customers, drive website traffic, and increase sales.

  • Social Media Marketing
11/23/2020

Facebook Changes the Rules

Facebook advertisers have long been bound by a strict set of rules that prescribe the kinds of content that are and are not allowed in a Facebook ad. One of the most complained-about rules by far is the rule restricting the amount of text that can appear in ad images. Some version of this rule has been in effect since 2013, and has generally been a source of frustration for those who simply want to announce sales, discounts, or other promos in their Facebook ads.

  • Tips And Tricks
  • Google Insights
11/13/2020

Using Google My Business to Boost Your Holiday Sales

Businesses seeking to boost their holiday sales have countless tools at their disposal. One that is all too often overlooked is Google My Business (GMB). While GMB is a local search essential no matter the season, it takes on a unique utility during the holiday shopping season.

  • Marketing
  • Websites
11/02/2020

enCOMPASS Agency Wins Big at 2020 Davey Awards

Throughout this tumultuous year, good news has often seemed pretty scarce. But here at enCOMPASS, we’ve found a few reasons to celebrate lately. On the heels of our six wins at the 2020 W3 Awards, we’re now pleased to announce that enCOMPASS Advertising Agency has won another six trophies at this year’s Davey Awards. In fact, our team was honored for every site that we entered!

  • Websites
10/30/2020

Five Reasons to Choose enCOMPASS Agency for Your Website Update

These days, it’s pretty unusual to find a small or mid-sized business without its own website. Simply put, most entrepreneurs understand that, without a website, they’re unlikely to connect with the customers they need.

  • Google Insights
  • Tips And Tricks
  • Search Engine Marketing (SEM)
10/27/2020

Heads Up: The Google Page Experience Update is Coming Soon

Those who work in search engine optimization (SEO) or website design know that Google adjusts its search algorithms pretty frequently, usually with tweaks too small to even notice. Every now and then, the search engineers trot out a truly significant algorithmic overhaul that sends the entire industry into a frenzy; the Google Penguin and Google Panda updates are a couple of historic examples.

  • Marketing
  • Websites
10/23/2020

enCOMPASS Agency Wins Six W3 Awards

It’s no secret that 2020 has been a difficult and disorienting year, with all of our lives disrupted by the pandemic and its ensuing economic uncertainty. One of the things we’re proudest of here at enCOMPASS Agency is that, despite the extraordinary challenges, our team continues to do amazing work each and every day.

  • Google Insights
  • Tips And Tricks
  • Search Engine Marketing (SEM)
10/22/2020

Can You Improve Your Google Quality Score?

One of the most crucial aspects of your Google Ads campaign is understanding the Google Quality Score. Unfortunately, many advertisers don’t fully understand what the Quality Score entails, nor the steps they may take to improve it.