encompass blog

  • Websites
01/31/2020

Does Your Website Need to be ADA Compliant?

In the United States, the Americans with Disabilities Act (ADA) exists to protect the civil rights of disabled persons. For example, ADA legislation requires parks, businesses, and educational facilities to be accessible to everyone; this is why, for example, it’s necessary for public event spaces to have ramps and full wheelchair accessibility.

  • Search Engine Marketing
01/24/2020

9 Local Search Resolutions for 2020

We’re a few weeks into the new year, but it’s not too late to make a few sales- and marketing-related resolutions. In particular, there are some new leaves you might turn over with regard to your company’s local search presence. Here are just a few brief examples of some good habits that can make your business more easily discoverable by local search engine users.

  • Marketing
01/22/2020

Make Content Marketing an Integral Part of Your Company

Most business owners understand that, in an increasingly online world, regular content production is advantageous. The problem many businesses face is in finding the time for content production. Developing original memes, blog posts, infographics, or videos can be time-consuming. And even if you outsource these endeavors to a content marketing firm, there is time required in providing content direction, approving topics, and reviewing the quality of work.

  • Search Engine Marketing
01/20/2020

Why Invest in PPC?

As businesses seek new ways for raising brand awareness, driving website traffic, and converting leads into paying customers, PPC advertising increasingly stands out as an appealing option. PPC stands for pay-per-click, and, true to its name, it allows the advertiser to pay only when their ad gets some engagement from the end user; in other words, you only pay when you get some kind of result, allowing you to minimize advertising waste. And, because PPC advertising is governed by a bidding system, you can be highly flexible in your advertising budget, potentially scaling your efforts as you gain your PPC sea legs.

  • Marketing
  • Tips and Tricks
  • Online Video
01/10/2020

Should I Move My Broadcast TV Budget to OTT in 2020?

2020 promises to be an impactful year as we head into what could be an unprecedented election cycle. No matter what you think of the candidates, one thing is very clear: This is going to be a critically important year for advertisers.

  • Meet the Team
01/02/2020

Meet the Team: Garrett Dixon, Digital Media Specialist

Welcome to a new chapter of our popular "Meet the Team" series! We've selected and interviewed our next enCOMPASS target, and we've posted the answers here—all so you can see who we are and why we do what we do.

  • GOOGLE INSIGHTS
12/30/2019

Making Sense of Google BERT

If you know much about Google search algorithms, then you probably know they’re never static. On the contrary, Google makes adjustments and revisions to its algorithms on a fairly routine basis. Their goal is always to provide the end user with a better search experience; naturally, these changes have an impact on marketers and SEO professionals, as well.

  • Marketing
  • Websites
12/27/2019

Avoid These SEO Missteps in 2020

We’re approaching that point in the year when many of us vow to form new habits, turn over new leaves, or otherwise make greater strides toward personal and professional goals. Maybe some of your own 2020 business resolutions involve growing your business or expanding its digital footprint. One specific suggestion we’d make to resolve is to step up your SEO game; a good beginning is to identify and sidestep some of the most common pitfalls and errors.

  • Marketing
12/26/2019

Why Citations Matter for Your Business

When it comes to achieving local search engine visibility, citations are a critical factor… and all too often overlooked. Indeed, if you feel like you’ve been doing everything right with regard to optimizing your website for local search queries, but you’re still not seeing the kind of results you’d like, we’d venture a guess that your underlying issue is probably a lack of proper citations.

  • Tips and Tricks
  • Online Video
12/09/2019

Advanced TV Projections for 2020

There was a time when TV was just, well, TV. You had a few broadcast channels available to you, or perhaps a host of cable options, but that was it. In today’s world, of course, “TV” is a much more fluid concept. Streaming services have created countless avenues for viewers to seek programming. And, it’s now possible to consume shows across a variety of device types, not just your actual television set.