encompass blog

Coronavirus, or COVID-19, is at the top of everyone’s mind. If you are running a company, there are myriads of decisions that need to be made. In this article, we are going to focus on only one aspect of those decisions – your media plans. At enCOMPASS Agency, we plan and buy virtually all forms of media for our clients and want to use our expertise to help you make the best, most informed decisions for your own media plans.

There is no doubt by now that the coronavirus (COVID-19) is impacting your business in one way or another. Whether you are a retailer counting on foot traffic or a service company needing to book appointments, you are certainly asking yourself, “Should I cancel my marketing?”

Welcome to a new chapter of our popular "Meet the Team" series! We've interviewed another enCOMPASS team member and posted her answers here—just to share who we are and why we do what we do.

Visual search hasn’t yet gone mainstream, but that hasn’t stopped it from generating serious buzz. In November 2019, the company ViSenze conducted a survey of U.S. consumers, and more than half of the respondents said they were excited about making visual search a part of their online shopping experience. (By contrast, around 40 percent said they were excited about automated product recommendations; only seven percent expressed interest in live chatbots.)

We all understand that the genesis of streaming services has significantly changed consumer behavior; the way people watch video content is much different now than it was even a decade ago. But what is the precise nature of these changes?

Social media continues to dominate many of our conversations about marketing and brand-to-brand interaction. It’s email, though, that remains one of the best options for directly addressing the needs and concerns of your client base. For B2B companies, in particular, there are a number of ways in which email marketing can be used advantageously.