encompass blog


Making Sense of Google BERT

If you know much about Google search algorithms, then you probably know they’re never static. On the contrary, Google makes adjustments and revisions to its algorithms on a fairly routine basis. Their goal is always to provide the end user with a better search experience; naturally, these changes have an impact on marketers and SEO professionals, as well.

  • Marketing
  • Websites

Avoid These SEO Missteps in 2020

We’re approaching that point in the year when many of us vow to form new habits, turn over new leaves, or otherwise make greater strides toward personal and professional goals. Maybe some of your own 2020 business resolutions involve growing your business or expanding its digital footprint. One specific suggestion we’d make to resolve is to step up your SEO game; a good beginning is to identify and sidestep some of the most common pitfalls and errors.

  • Marketing

Why Citations Matter for Your Business

When it comes to achieving local search engine visibility, citations are a critical factor… and all too often overlooked. Indeed, if you feel like you’ve been doing everything right with regard to optimizing your website for local search queries, but you’re still not seeing the kind of results you’d like, we’d venture a guess that your underlying issue is probably a lack of proper citations.

  • Tips and Tricks
  • Online Video

Advanced TV Projections for 2020

There was a time when TV was just, well, TV. You had a few broadcast channels available to you, or perhaps a host of cable options, but that was it. In today’s world, of course, “TV” is a much more fluid concept. Streaming services have created countless avenues for viewers to seek programming. And, it’s now possible to consume shows across a variety of device types, not just your actual television set.

  • Marketing

Why Your Business Needs Digital Media Consulting in 2020

On the Internet, nothing ever stays the same for long. That’s certainly true of the video ecosystem, which has taken great evolutionary leaps just in the past few years and is poised for further disruption in 2020.

  • Meet the Team

Meet the Team: Christine Hellman, Frontend Developer

Welcome to the next installment of our popular "Meet the Team" series! We've selected another enCOMPASS team member, asked a few questions, and posted the answers here—for an insider's look at who we are and why we do what we do.

  • Marketing

What is Your Social Strategy for 2020?

The start of the year will be here before you know it… which means that, for small business owners, the time to brainstorm a 2020 social strategy is now.

  • Marketing
  • Online Video

The Case for Video Marketing

Here at enCOMPASS, we put a big focus on the merits of video marketing. There are a number of reasons for this, but what it really boils down to is this: Video marketing works. Because it’s easy to digest, online consumers have come to prefer it over text and even images. The rise of video has completely changed the way people consume information on social networks. What’s more, video content is easy to share. And, for business owners who may not feel as comfortable writing content, video can be a more relaxed fit.

  • Marketing

Email Marketing Strategies for Black Friday, Cyber Monday

Black Friday and Cyber Monday have become the two most consequential shopping days of the year. Indeed, these two days often prove record-breaking, not only in the number of dollars spent and the number of ecommerce purchases made, but also in the number of marketing emails sent.

  • Marketing
  • Websites

enCOMPASS Agency Takes Home Seven Davey Awards

It’s awards season in the marketing and design industry, and following our recent slate of W3 wins, the enCOMPASS team is proud to announce success at this year’s Davey Awards. Our company was honored to take home seven awards from this prestigious body.