For consumers, the holiday season can be a time of fun, festivity, and the very best kinds of busyness. For business owners, the stakes are considerably higher. Indeed, many businesses depend on brisk seasonal sales and high Q4 profits to achieve their annual revenue goals. As such, the holiday shopping season can truly be make-or-break.
This year has brought a significant shakeup to the world of Google Ads: Expanded ads are being phased out, with responsive search ads replacing them as the new standard. For advertisers, this new format means additional opportunities to provide headlines and descriptions. It also means surrendering just a bit more control to Google and to its machine learning capabilities.
When it comes to developing an effective Instagram strategy, one that engages an audience and boosts brand awareness, there are a number of factors to consider. Many of these facets have to do with the nature of your content; for example, success on Instagram hinges on high-quality photos and videos, engaging captions, and relevant hashtags, among other things.
The 2022 midterms are right around the corner. That means the airwaves will soon be flooded with political ads—if they haven’t been inundated already. Since it is an election year, you must take extra caution as you chart the ideal path for your media investment. To that end, let’s discuss three key reasons why you should consider shifting some of your advertising allocation from TV to online video.
During the early days of the Internet, many business owners underestimated the long-term significance of search engine optimization (SEO). Today, it’s possible that the pendulum has swung a bit too far in the opposite direction.
Since 2006, enCOMPASS Advertising Agency has been leading the way in Search Engine Marketing (SEM), also known as Pay-Per-Click (PPC). With our exclusive Interactive Marketing Intelligence™ (IMI) platform, our clients consistently enjoy a distinctive advantage over their competition. And to widen that gap even more, we are excited to announce the upcoming launch of our all-new IMI dashboard!
Once again, the United States faces a series of consequential political elections—along with all the tensions that an election cycle entails. The results of this year’s midterms will no doubt have an impact at every level of government. But for advertisers, the season leading up to the midterms may be just as consequential.
While the general principles behind pay-per-click (PPC) advertising have remained more or less static ever since the inception of Google Ads, some of the specific methods and technologies have changed. To ensure success with your Search Engine Marketing (SEM) campaign, it’s helpful to have a sense of where the field is headed.
Recently, Google announced that it would be phasing out Universal Analytics, replacing it with Google Analytics 4. This change is something of a mixed bag for experienced analytic trackers: While GA4 boasts many of the same metrics that were included in UA, it also offers a few new ones.
Inflation has dominated this year’s economic news, a trend that may not ebb anytime soon; in fact, some economists have warned that a recession is all but inevitable. This reality obviously touches all of us in some form or fashion, but for advertisers in particular, there are some pressing concerns about marketing budgets. For this post we are going to focus on the impact it could have on Search Engine Marketing (SEM) in particular, and ways to address it.