These days, it seems like artificial intelligence (AI) can do just about anything. For example, did you know that AI can automatically generate content for your website, blog, or social media platforms? At first blush, this might seem like a huge win for overworked marketing departments, or for small businesses that don’t have their own in-house content development teams.
Every business can benefit from an improved online presence, and from a strategic approach to targeted customer outreach. This much may seem obvious, yet actually achieving these goals is considerably more complicated. Successful digital marketing requires a synthesis of different methods, platforms, and technologies, all bound by consistent messaging and backed by efficient budgeting.
Over the past couple of years, one of the biggest stories to rock the digital advertising industry has been Google’s announcement that they will soon do away with third-party cookies. Given how much advertisers have leaned on cookies in the past, this news has naturally resulted in some scrambling.
One of the most challenging aspects of running an effective PPC campaign is that your work is really never finished. Whether due to changes in consumer behavior or online trends, the efficacy of your strategy can wax and wane. If you take a “set it and forget it” approach to PPC, you shouldn’t be surprised when your tactics eventually become stagnant.
When consumers are sourcing information about different products and services, they typically conduct their research online. B2B customers are no exception. In fact, research shows a staggering 87 percent of B2B customers turn to the Web when they are seeking information before making a purchase.
It’s tough to conceive of an effective digital marketing strategy that doesn’t include a robust social media presence. Simply put, social media is too big and too prominent to ignore. Globally, there are now 4.55 billion active social media users, representing an increase of nine percent over the previous calendar year. In other words, hundreds of millions of people are signing up for social media accounts each year.
Over the past couple of years, we’ve seen some noteworthy shifts in how people consume information and entertainment. One of the biggest beneficiaries of these shifts is connected TV, or CTV. Whether it’s attributable to the pandemic or to technological changes that were already in progress, more and more consumers are turning to CTV for entertainment, making it one of the fastest-growing trends in digital advertising.
Over the past couple of years, Google has been faced with a seemingly impossible predicament: Honoring the privacy of users and abiding with changing privacy regulations while also providing advertisers with useful targeting options.
The title you provide to your Web page can have a major impact on the number of search engine users who click-through to access its contents. After all, the title delivers critical context about what the page is all about, context that is useful to the search engine algorithms as well as the end user. In short, selecting the right title tag for your website is invaluable.
All too often, business owners treat their website like a bowling trophy: Something you strive for, acquire, then set on the shelf and forget about. It’s far better to consider your website as a living document, something that constantly evolves and is subject to regular review and revision. Indeed, there are many reasons to update your website, whether it’s to keep pace with your changing business, with your changing customer base, or with the changing Internet.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
