encompass blog

  • Search Engine Marketing (SEM)

Optimizing Your Website: SEO Tips for Non-SEOs

Search engine optimization is part art and part science; there are gifted SEO technicians who devote their professional lives to understanding the inner workings of Google—which, by the way, change almost daily—and still don’t quite have it all figured out. And if they don’t have SEO mastered, what hope do you have, as a non-SEO guru?

  • Websites

What are the Non-Negotiables of Your Business Website?

No two business websites are exactly the same, and that’s just as it should be. You may own a small plumbing company; your neighbor may own an accounting firm, and down the street from you may be an e-commerce merchant. Your website doesn’t need to be identical to either of theirs, because your goals are quite different. The very nature of your business is different, and your website should reflect that.

  • Websites

enCOMPASS Scores Multiple Davey Awards for Standard-Setting Design Work

Following four years of award-winning Web design work, enCOMPASS Agency has scored another set of trophies for its already impressive trophy case. It was announced in October that the agency won three titles in this year’s Davey Awards, all for standard-setting Web design work in the health and beauty sector.

  • Search Engine Marketing (SEM)

‘Tis the Season…for PPC Marketing

Historically, the holiday season has been a time for companies to ramp up their marketing and outreach strategies—understanding that what has worked for them over the last few months won’t necessarily work in the lead-up to Thanksgiving, Hanukah, and Christmas.

  • Websites

enCOMPASS Agency Takes Home Two W3 Awards for Web Design Excellence

It’s the season of awards and accolades, with many industries reflecting on the achievements of the past year and highlighting the biggest superstars. The Web design and marketing verticals are no exceptions—and enCOMPASS Agency is proud to make several short lists of the year’s worthiest design work.

  • Marketing

E-mail Marketing Dos and Don’ts

Are your marketing e-mails landing in spam folders or finding their way immediately into virtual trashcans? Or are they actually serving their purpose—bringing new traffic to your website, new calls to your office, and new customers into the fold?

  • Marketing

The Holidays Are Here! Are Your Ad Campaigns Ready?

The holiday shopping season is almost upon us! Within the 8 weeks leading up to the New Year, retail and holiday shopping volume explodes online and offline. Due to the increased advertising demand, inventory and audience data becomes more expensive. With our historical knowledge of the 4th quarter digital retail space, it’s important to make sure your digital partners have anticipated these changes and have made adjustments in order to drive performance.

  • Search Engine Marketing (SEM)

PPC Pre-Launch Strategy Guide

A successful PPC campaign begins with investing in a PPC Pre-Launch Strategy. Below we describe our suggested pre-launch process for creating effective PPC campaigns.

  • Search Engine Marketing (SEM)

PPC Advertising Does Work

PPC continues to be one of the most consistent and efficient forms of Internet marketing for businesses of all sizes. Here at enCOMPASS Agency, we know PPC is the MOST effective form of advertising, if implemented properly. We do not just say it works; we see it work every day for our clients.