encompass blog

When Google first announced its entry into the social media space, it seemed like a sure thing. There was even speculation that their social platform would give Facebook a run for its money. After all, the social space was a bit less crowded at the time, and Google is one of the most successful companies in the entire world. What could possibly go wrong?

Fast forward a few years and you probably already know how the story ends: Google+ never quite caught on with the general public, and now Google has announced that the platform will officially be retired.

We say this often, but it bears repeating: Our mantra here at enCOMPASS Agency is great work that makes a difference; we take pride in what we do, and pleasure in seeing how it helps our clients. We’re not in this business for recognition or awards, yet we are always encouraged when our good work is recognized by our peers.

To that end, we are humbled and thrilled to announce that enCOMPASS brought home eight Davey Awards! The Daveys are specifically aimed at celebrating the excellent marketing, design, and brand-building work being done by small agencies and firms. It’s a prestigious set of honors, and we are deeply grateful for inclusion.

The holiday shopping season is always a busy time for consumers—and for brands. The companies that capitalize on this season of busyness can reap big dividends, but doing so requires a disciplined marketing strategy. It also requires planning ahead: Even though we’re not yet to Halloween, the time to start laying the foundation for seasonal success is now.

What plans can you be making even now to ensure success come November and December? Here are just a few considerations we’d offer.

For online retailers, the holiday shopping season can be make-or-break. Many stores depend on Christmas gift-giving to pad their annual sales, which means it’s important to go all-out in terms of marketing. Remember, you may have the best products, the best deals, and the best customer service—but none of that helps if consumers don’t know you exist.

And the time to get started marketing your online store is now. Here are a few guidelines we’d recommend for seasonal ecommerce marketing.

Marketers tend to dislike change—yet in the past year, it seems as though there’s been nothing but change, particularly where Facebook is concerned. Due to public relations issues and an increased scrutiny on their business practices, Facebook has made some significant algorithmic updates that the end user has largely benefited from. For marketers, these changes may not be quite so welcome.

In content marketing, consistency is key. In order to keep your readers engaged, it’s important to regularly share compelling blog entries and social media updates—and while it’s not the end of the world if you miss a day, or a post shows up a few hours late, a long quiet spell could cause your followers to lose interest and head elsewhere.

An editorial calendar can be a helpful way to add structure to your content marketing—but what’s the best way to actually implement an editorial calendar?