encompass blog

  • Marketing
11/02/2015

The Holidays Are Here! Are Your Ad Campaigns Ready?

The holiday shopping season is almost upon us! Within the 8 weeks leading up to the New Year, retail and holiday shopping volume explodes online and offline. Due to the increased advertising demand, inventory and audience data becomes more expensive. With our historical knowledge of the 4th quarter digital retail space, it’s important to make sure your digital partners have anticipated these changes and have made adjustments in order to drive performance.

  • Search Engine Marketing
10/27/2015

PPC Pre-Launch Strategy Guide

A successful PPC campaign begins with investing in a PPC Pre-Launch Strategy. Below we describe our suggested pre-launch process for creating effective PPC campaigns.

  • Search Engine Marketing
10/22/2015

PPC Advertising Does Work

PPC continues to be one of the most consistent and efficient forms of Internet marketing for businesses of all sizes. Here at enCOMPASS Agency, we know PPC is the MOST effective form of advertising, if implemented properly. We do not just say it works; we see it work every day for our clients.

  • Search Engine Marketing
10/05/2015

PPC Click Fraud Warning Signs, Part 2

In Part 1 of this series, we briefly discussed what click fraud is, where it comes from, and two red flags that may indicate click fraud in your PPC campaigns.

For Part 2, we will focus on how click fraud impacts your analytics once those bad clicks land on your website.

  • Search Engine Marketing
09/28/2015

PPC Click Fraud Warning Signs, Part 1

At enCOMPASS, we see the effectiveness of PPC advertising for our clients every day. Your pay per click marketing campaign is the most effective online advertising vehicle for your company. PPC offers many, many advantages over traditional advertising. However, PPC does have a dark side – click fraud.

  • Search Engine Marketing
09/24/2015

Some People Say PPC Doesn't Work

We often hear brand marketers say, “I’ve tried PPC and it does not work for our company.” As an interactive marketing agency, we know PPC works quite effectively. It is, without a doubt, the most cost-effective advertising medium today.

  • Websites
09/21/2015

5 FREE Tools for Website Owners

Google knows websites and search engine rankings. They also know what search engine users want from websites. Based on that knowledge, Google offers a generous collection of free tools that help you enhance your website’s performance in search rankings and user experience.

  • Websites
09/18/2015

New Website Content without Blogging

In the content marketing world, it is pretty common knowledge that Google loves fresh content. As a result, generating new content is a key component of any solid online marketing plan.

Fresh website content goes beyond higher Google rankings, however. New content can also convert viewers to customers, assist you in keeping existing clients happy, and help you position your company as an industry expert. Generating new content seems less like a chore when you outline the benefits!

  • Search Engine Marketing
09/14/2015

3 Tips for Great Landing Pages

So, you’re getting ready to run a PPC campaign for your company – great! You know PPC campaigns require planning and research. Selecting keywords, setting a budget spend strategy, and writing ad copy are a few of those steps. One step that often gets overlooked is creating a great landing page.

  • Websites
09/07/2015

Ad Blockers

There is currently a debate in the digital advertising world over the use of ad blockers and the effects they may have on the industry. Here is a quick snapshot of what it is and what you should know...