2020 promises to be an impactful year as we head into what could be an unprecedented election cycle. No matter what you think of the candidates, one thing is very clear: This is going to be a critically important year for advertisers.
Welcome to a new chapter of our popular "Meet the Team" series! We've selected and interviewed our next enCOMPASS target, and we've posted the answers here—all so you can see who we are and why we do what we do.
If you know much about Google search algorithms, then you probably know they’re never static. On the contrary, Google makes adjustments and revisions to its algorithms on a fairly routine basis. Their goal is always to provide the end user with a better search experience; naturally, these changes have an impact on marketers and SEO professionals, as well.
We’re approaching that point in the year when many of us vow to form new habits, turn over new leaves, or otherwise make greater strides toward personal and professional goals. Maybe some of your own 2020 business resolutions involve growing your business or expanding its digital footprint. One specific suggestion we’d make to resolve is to step up your SEO game; a good beginning is to identify and sidestep some of the most common pitfalls and errors.
When it comes to achieving local search engine visibility, citations are a critical factor… and all too often overlooked. Indeed, if you feel like you’ve been doing everything right with regard to optimizing your website for local search queries, but you’re still not seeing the kind of results you’d like, we’d venture a guess that your underlying issue is probably a lack of proper citations.
There was a time when TV was just, well, TV. You had a few broadcast channels available to you, or perhaps a host of cable options, but that was it. In today’s world, of course, “TV” is a much more fluid concept. Streaming services have created countless avenues for viewers to seek programming. And, it’s now possible to consume shows across a variety of device types, not just your actual television set.
On the Internet, nothing ever stays the same for long. That’s certainly true of the video ecosystem, which has taken great evolutionary leaps just in the past few years and is poised for further disruption in 2020.
Welcome to the next installment of our popular "Meet the Team" series! We've selected another enCOMPASS team member, asked a few questions, and posted the answers here—for an insider's look at who we are and why we do what we do.
The start of the year will be here before you know it… which means that, for small business owners, the time to brainstorm a 2020 social strategy is now.
Here at enCOMPASS, we put a big focus on the merits of video advertising. There are a number of reasons for this, but what it really boils down to is this: Video advertising works. Because it’s easy to digest, online consumers have come to prefer it over text and even images. The rise of video has completely changed the way people consume information on social networks. What’s more, video content is easy to share. And, for business owners who may not feel as comfortable writing content, video can be a more relaxed fit.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
