encompass blog

  • Search Engine Marketing
11/17/2015

‘Tis the Season…for PPC Marketing

Historically, the holiday season has been a time for companies to ramp up their marketing and outreach strategies—understanding that what has worked for them over the last few months won’t necessarily work in the lead-up to Thanksgiving, Hanukah, and Christmas.

  • Websites
11/09/2015

enCOMPASS Agency Takes Home Two W3 Awards for Web Design Excellence

It’s the season of awards and accolades, with many industries reflecting on the achievements of the past year and highlighting the biggest superstars. The Web design and marketing verticals are no exceptions—and enCOMPASS Agency is proud to make several short lists of the year’s worthiest design work.

  • Marketing
11/05/2015

E-mail Marketing Dos and Don’ts

Are your marketing e-mails landing in spam folders or finding their way immediately into virtual trashcans? Or are they actually serving their purpose—bringing new traffic to your website, new calls to your office, and new customers into the fold?

  • Marketing
11/02/2015

The Holidays Are Here! Are Your Ad Campaigns Ready?

The holiday shopping season is almost upon us! Within the 8 weeks leading up to the New Year, retail and holiday shopping volume explodes online and offline. Due to the increased advertising demand, inventory and audience data becomes more expensive. With our historical knowledge of the 4th quarter digital retail space, it’s important to make sure your digital partners have anticipated these changes and have made adjustments in order to drive performance.

  • Search Engine Marketing
10/27/2015

PPC Pre-Launch Strategy Guide

A successful PPC campaign begins with investing in a PPC Pre-Launch Strategy. Below we describe our suggested pre-launch process for creating effective PPC campaigns.

  • Search Engine Marketing
10/22/2015

PPC Advertising Does Work

PPC continues to be one of the most consistent and efficient forms of Internet marketing for businesses of all sizes. Here at enCOMPASS Agency, we know PPC is the MOST effective form of advertising, if implemented properly. We do not just say it works; we see it work every day for our clients.

  • Search Engine Marketing
10/05/2015

PPC Click Fraud Warning Signs, Part 2

In Part 1 of this series, we briefly discussed what click fraud is, where it comes from, and two red flags that may indicate click fraud in your PPC campaigns.

For Part 2, we will focus on how click fraud impacts your analytics once those bad clicks land on your website.

  • Search Engine Marketing
09/28/2015

PPC Click Fraud Warning Signs, Part 1

At enCOMPASS, we see the effectiveness of PPC advertising for our clients every day. Your pay per click marketing campaign is the most effective online advertising vehicle for your company. PPC offers many, many advantages over traditional advertising. However, PPC does have a dark side – click fraud.

  • Search Engine Marketing
09/24/2015

Some People Say PPC Doesn't Work

We often hear brand marketers say, “I’ve tried PPC and it does not work for our company.” As an interactive marketing agency, we know PPC works quite effectively. It is, without a doubt, the most cost-effective advertising medium today.