These days, it’s pretty unusual to find a small or mid-sized business without its own website. Simply put, most entrepreneurs understand that, without a website, they’re unlikely to connect with the customers they need.
It’s considerably more common to find businesses whose websites appear dated or ineffective. Some companies haven’t rehabilitated their website content or design in years, and frankly, it shows. Other companies have websites that may look decent, but were built without sales, marketing, or SEO in mind.
The bottom line: Sooner or later, your business website could stand a major overhaul. And as you think about having your website redone, we hope you’ll keep enCOMPASS in mind. There are several reasons why we feel like our website services will exceed your expectations.
Why enCOMPASS?
1) Our websites have won more than 200 awards.
Ultimately, we do what we do because we want to make a difference on behalf of our clients, not simply pile up trophies. With that said, awards are certainly nice, especially when they represent validation from industry peers.
The enCOMPASS team has won more than 200 awards for our websites, including W3 Awards, Communicator Awards and Davey Awards… honors designated by influencers and professionals in the marketing, advertising, and design world. This year, we won six awards at the W3s, thirteen at the Communicators and another six at the Daveys; in fact, we won an award for every site that we submitted for consideration!
In other words, the enCOMPASS team does work that’s considered to be exceptional within our field.
2) Our websites are built with a marketing foundation.
At enCOMPASS, we believe that websites are much more than just online placeholders, or glorified phone book listings. We think a good website should be an absolutely crucial marketing asset, boosting your visibility, bringing in leads, and helping your sales team do their jobs.
As such, we design websites with marketing as a foundation, not just an afterthought. There are several ways in which we do this. For one, we prioritize the user experience (UX), ensuring that visitors to your website can quickly and easily find the information they’re after. This helps build trust in your business, and provide a more satisfying consumer experience from the get-go. We are also exacting in call-to-action (CTA) placement, developing and designing strong sales copy that’s effective in promoting customer interaction. These are just a couple of the ways in which our team builds websites that double as around-the-clock sales machines.
3) Our websites come with first-rate sales copy.
An effective website needs to look good, offering information clarity and ease of navigation. But it also needs to read well. Compelling sales copy helps establish your credentials, identify pain points, and promote your brand as the solution. It establishes a rapport with your audience and creates an emotional incentive to choose your business over all the competition.
Something that makes enCOMPASS unique is that we have a team of copywriters who produce new copy for your website; most website design companies don’t do this, which means you’re left to your own devices as far as copywriting is concerned.
4) Our websites come with built-in SEO.
One of the most important aspects of website design is ensuring that the site ranks well in relevant Google search queries. There are countless factors that contribute to this; just a few examples include:
- Savvy keyword research and smart keyword placement
- Fast loading times
- Functionality on mobile devices
- Compelling meta data, including meta titles and meta descriptions
In short, your site needs to be built with search engine optimization (SEO) top of mind. Surprisingly, this is something that most website design companies don’t do. The industry norm is to build a website and then charge additional thousands of dollars to optimize it after the fact.
It’s not so at enCOMPASS. Our sites come with SEO built into their foundation, woven into their DNA. Our clients don’t have any need to retrofit their sites to appeal to Google search algorithms; for us, SEO is a standard feature, not an add-on or an extra.
5) Our websites come with measurable benchmarks.
At enCOMPASS, we want to make a difference on behalf of your business. That means developing and designing a website that looks great and performs well, but it also means showing a direct, positive impact on your bottom line.
That’s why our process always begins with the identification of clear, meaningful objectives, including goals for search engine visibility, user engagement, and conversions. And, we provide our clients with the data and analytics required to measure progress and results. That way, you don’t have to take our word for it that the site is doing its job. You can see it for yourself.
Ready to Start?
If you’re due for a website overhaul and want to learn more about the good work we do here at enCOMPASS, feel free to give us a call. We’d love to talk with you further about your website design needs, and about what we can do to help.
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