encompass blog

  • Websites
05/15/2012

2012 IAVA - enCOMPASS Websites Receive Five Esteemed Communicator Awards

enCOMPASS Advertising Agency

The International Academy of the Visual Arts (IAVA) announced its gold and silver winners April 30, 2012 in New York. In one of the most prestigious competitions of its kind, judges considered more than 6,000 entries submitted by ad agencies, interactive shops, design firms, production firms and other creative enterprises from around the world. Out of these thousands of entries, enCOMPASS Advertising Agency was honored to win five Communicator Awards for excellence and distinction.

enCOMPASS Advertising Agency
  • Websites
05/13/2012

enCOMPASS Agency Wins Two 2012 Communicator Awards For Website’s Visual Excellence

enCOMPASS Advertising Agency

Cornelius, NC, May 13, 2012 – A website designed by enCOMPASS Advertising Agency for Mane Image Hair Replacement Center has been recognized with two 2012 Communicator Awards for creative excellence and outstanding visual arts communication.

  • Marketing
04/08/2012

Foundations of a Successful Online Strategy - Introduction

enCOMPASS Advertising Agency

I recently got back from a conference for 150+ business owners from around the country who wanted us to help them answer the simple question, "How do I become more successful online?" While this needs to be answered differently for each client, most of the time we find it necessary to start with a foundation of proven online steps to get each client off and running towards success.

  • Search Engine Marketing
  • Tips and Tricks
04/02/2012

Should I Bid on My Own Name or Company’s Name in My Paid Search Campaign?

enCOMPASS Advertising Agency

Should I bid on my own name or company’s name in my paid search campaign? This is a question I often get from clients. The short answer is absolutely, unequivocally - YES!  While I completely understand the trepidation behind thinking one should not bid on their own name ("I already own the organic listings," "Why would I spend money on my own name?" "I would get those clicks anyway."), experts and studies point to the same conclusion – you should bid on your own name in your paid search campaigns.

  • Tips and Tricks
  • Websites
03/27/2012

Claim your name!

enCOMPASS Advertising Agency

All too often I see business pages on Facebook that still have a really long URLs - that's the web address - that would be impossible to remember, much less tell someone about. In typical Facebook fashion, there is a simple solution to the problem, but it's buried so most users don't even know it's possible to have a shorter page address.

  • Tips and Tricks
  • Websites
03/27/2012

What New gTLDs Mean for Your Brand

enCOMPASS Advertising Agency

By the time this article is published, the application period for new generic top-level domains, or gTLDs, will have been open for a matter of a few weeks and will run until April 12, 2012. Top-level domains are the extensions that appear at the end of domain names, after the "dot." There are currently 22 generic top-level domains (gTLDs) like .com, .net, and .org, and over 200 country-code top-level domains (ccTLDs) like .JP, .MX, and .UK. Shortly after the close of the application period, the Internet Corporation for Assigned Names and Numbers (ICANN), the organization behind the New gTLD Program, will publish a list of all the applications for these new extensions; by some estimates, there could be close to 1,000.