encompass blog

  • Marketing
02/25/2020

Is Visual Search the Wave of the Future?

Visual search hasn’t yet gone mainstream, but that hasn’t stopped it from generating serious buzz. In November 2019, the company ViSenze conducted a survey of U.S. consumers, and more than half of the respondents said they were excited about making visual search a part of their online shopping experience. (By contrast, around 40 percent said they were excited about automated product recommendations; only seven percent expressed interest in live chatbots.)

  • Marketing
  • Display Advertising
02/20/2020

Why Do Advertisers Invest in Retargeting Campaigns?

A visitor makes his or her way to your site, does a bit of exploring, and leaves without taking any action, no forms filled out, no purchase made. How do you get them to come back, so you can connect with them and at some point make the sale? This is the point that retargeting campaigns come into play. And even if you don’t know these campaigns by name, if you have spent anytime searching or researching products on the web, you have experienced retargeting campaigns.

  • Marketing
  • Video Advertising
02/17/2020

Do People Stream More Video Content on Their TV or Their Mobile Device?

We all understand that the genesis of streaming services has significantly changed consumer behavior; the way people watch video content is much different now than it was even a decade ago. But what is the precise nature of these changes?

  • Marketing
02/10/2020

Email Marketing for B2B Companies

Social media continues to dominate many of our conversations about marketing and brand-to-brand interaction. It’s email, though, that remains one of the best options for directly addressing the needs and concerns of your client base. For B2B companies, in particular, there are a number of ways in which email marketing can be used advantageously.

  • Meet the Team
02/03/2020

Meet the Team: Lauren Chambers, Design & Development Team

Welcome to a new chapter of our popular "Meet the Team" series! We've selected our next enCOMPASS target, asked a handful of questions, and posted the answers here—to give you an insider's look at who we are and why we do what we do.

  • Websites
01/31/2020

Does Your Website Need to be ADA Compliant?

In the United States, the Americans with Disabilities Act (ADA) exists to protect the civil rights of disabled persons. For example, ADA legislation requires parks, businesses, and educational facilities to be accessible to everyone; this is why, for example, it’s necessary for public event spaces to have ramps and full wheelchair accessibility.

  • Search Engine Marketing (SEM)
  • Local Citations
01/24/2020

9 Local Search Resolutions for 2020

We’re a few weeks into the new year, but it’s not too late to make a few sales- and marketing-related resolutions. In particular, there are some new leaves you might turn over with regard to your company’s local search presence. Here are just a few brief examples of some good habits that can make your business more easily discoverable by local search engine users.

  • Social Media Marketing
  • Video Advertising
01/22/2020

Make Content Marketing an Integral Part of Your Company

Most business owners understand that, in an increasingly online world, regular content production is advantageous. The problem many businesses face is in finding the time for content production. Developing original memes, blog posts, infographics, or videos can be time-consuming. And even if you outsource these endeavors to a content marketing firm, there is time required in providing content direction, approving topics, and reviewing the quality of work.

  • Search Engine Marketing (SEM)
01/20/2020

Why Invest in PPC?

As businesses seek new ways for raising brand awareness, driving website traffic, and converting leads into paying customers, PPC advertising increasingly stands out as an appealing option. PPC stands for pay-per-click, and, true to its name, it allows the advertiser to pay only when their ad gets some engagement from the end user; in other words, you only pay when you get some kind of result, allowing you to minimize advertising waste. And, because PPC advertising is governed by a bidding system, you can be highly flexible in your advertising budget, potentially scaling your efforts as you gain your PPC sea legs.

  • Marketing
  • Tips And Tricks
  • Video Advertising
01/10/2020

Should I Move My Broadcast TV Budget to OTT in 2020?

2020 promises to be an impactful year as we head into what could be an unprecedented election cycle. No matter what you think of the candidates, one thing is very clear: This is going to be a critically important year for advertisers.