By now it is cliché to point out how much our world has changed since the onset of the COVID-19 pandemic; certainly, the past year has proven disruptive to consumer behavior, forcing advertisers to adapt in kind. As we wade deeper into a new year, and as we see more and more reason for optimism that the pandemic is in its endgame, many marketers are wondering what kind of tactics they should be investing in.
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Content marketing is a strategic approach to creating and distributing content that is valuable, relevant, and engaging; the goal is to attract new customers and retain existing ones, usually with the aid of carefully-crafted buyer personas or clearly-defined target audiences.
- Marketing
- Search Engine Optimization (SEO)
Optimizing your website for local search results can seem a bit daunting, even when you only have one business location to worry about. Having multiple locations complicates things even further. How can you ensure outstanding results when you are juggling multiple addresses and phone numbers?
- Marketing
- Digital Media Consulting
It’s fair to say that, for most of us, the past year hasn’t exactly gone according to plan. Business owners, in particular, have faced the need to pivot and adapt to the new normal. A big part of that means finding new ways to leverage existing assets and resources, which might include your business website.
Email overload is a familiar feeling. Most of us have somehow found ourselves on mailing lists that overdo it, flooding our inboxes with daily messages that get promptly deleted.
Do online reviews have a real-world, bottom-line impact for your business? Or, are they simply there to bolster your pride? Some new research from BrightLocal leaves little question that online reviews matter a great deal. According to the data, an astonishing 87 percent of consumers read online reviews for small businesses before they make their purchasing decision. And nearly as many (79 percent) say they trust online reviews just as much as they trust personal recommendations!
Website user experience, or UX, has always been an important consideration for marketers and developers. Reflecting the ease with which website visitors can navigate your content and find the information they’re after, UX is a core metric for user engagement. And over the past couple of years, it’s taken on new significance as a central SEO concern, being adopted by Google into its ranking algorithms.
Small business owners often dream of “organic” website traffic… visitors who trickle into their sales queue sheerly based on their interest in the company’s products or services. While organic traffic is certainly desirable, the reality is that many of your visitors are going to need a little push. Simply put, you have to make people aware of your business, your product and service offerings, and your website if you want them to pay you any attention.
Google is constantly updating, revising, and expanding local search functionality. Even so, the flurry of activity in 2020 has been rather surprising. According to the company, their search engineers have made more than 250 changes to Google Maps and local search queries, simply since the start of the pandemic… and most of these changes have involved the rollout of new features.
YouTube videos can be an effective way to educate and inform your customers, to demonstrate thought leadership, or to show off your products and services. Ultimately, YouTube may help you grow your business considerably… but only if you can actually get viewers.
