Throughout this tumultuous year, good news has often seemed pretty scarce. But here at enCOMPASS, we’ve found a few reasons to celebrate lately. On the heels of our six wins at the 2020 W3 Awards, we’re now pleased to announce that enCOMPASS Advertising Agency has won another six trophies at this year’s Davey Awards. In fact, our team was honored for every site that we entered!
encompass blog
These days, it’s pretty unusual to find a small or mid-sized business without its own website. Simply put, most entrepreneurs understand that, without a website, they’re unlikely to connect with the customers they need.
- Google Insights
- Tips And Tricks
- Search Engine Marketing (SEM)
Those who work in search engine optimization (SEO) or website design know that Google adjusts its search algorithms pretty frequently, usually with tweaks too small to even notice. Every now and then, the search engineers trot out a truly significant algorithmic overhaul that sends the entire industry into a frenzy; the Google Penguin and Google Panda updates are a couple of historic examples.
It’s no secret that 2020 has been a difficult and disorienting year, with all of our lives disrupted by the pandemic and its ensuing economic uncertainty. One of the things we’re proudest of here at enCOMPASS Agency is that, despite the extraordinary challenges, our team continues to do amazing work each and every day.
- Google Insights
- Tips And Tricks
- Search Engine Marketing (SEM)
One of the most crucial aspects of your Google Ads campaign is understanding the Google Quality Score. Unfortunately, many advertisers don’t fully understand what the Quality Score entails, nor the steps they may take to improve it.
Does your company have its own Google My Business account? If not, we’d highly recommend you create one sooner rather than later. Not only do GMB accounts allow you to convey vital information to search engine users, but they’re also important local ranking factors in the Google search algorithms.
You don't want to miss this one! In this "Meet the Team" interview, our founder, Jerry Schroeder, answers a set of questions created just for him. Find out how his passion for digital marketing began and what motivated him to start enCOMPASS Advertising Agency.
Advertisers thrive on access to clear, actionable data. For example, Google provides advertisers with a treasure trove of metrics and analytics that allow them to determine who’s seeing their ads and why; this information, in turn, can lead to more informed budgeting, targeting, messaging, and beyond.
Advertisers have long depended on third-party cookies to guide their efforts in digital ad buying and targeting. Recently, however, Google announced that it would be phasing out third-party cookies sometime in 2024. What once seemed like a distant deadline now looms closer by the day, and it’s important for advertisers to start thinking seriously about how they will respond to this significant change.
Among its many benefits, the Internet has made it incredibly easy and convenient for consumers to conduct research. Before parting with their hard-earned money, shoppers can spend a few minutes on Google or any number of other sites, ensuring the product, service, or brand in question enjoys a prestigious reputation. In particular, consumers can seek out social proof: Testimonials, recommendations, and reviews from other consumers, verifying that the purchase they’re considering is a sound one.
