There’s a lot you can accomplish with a good email marketing strategy— like increasing sales, building brand loyalty, and sharing important information with your regular and recurring customers.
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In a bygone era, advertisers might have invested decent chunks of money getting spots played on traditional/terrestrial radio, where they could rest assured that they’d find a large and captive audience. In today’s world, the power of terrestrial radio is somewhat diminished. While there may still be certain advertisers who benefit from landing their content on a local AM/FM station, others have found that digital audio offers a more robust return on investment. At enCOMPASS, we have encouraged many of our clients to add digital audio to their media mix… and over the last few months, our faith in this format has only intensified.
Every business owner likes to see positive reviews from satisfied customers. Good reviews can be a real encouragement, helping you to see the ways in which your products or services have made someone’s life better.
By now, we’ve all seen the statistics about email marketing: Study after study and survey after survey show that marketers put a lot of stock in email, with somewhere around nine out of 10 marketers saying that email generates a reliable ROI. In short, email is one of the tools that marketers trust.
Spend even a few seconds on the social media platform of your choice and you are almost guaranteed to see a video. In fact, most of us would readily admit to watching at least a couple of short video advertisings from our smartphones, each and every day. Clearly, video content is an essential part of the digital experience, and thus presents an invaluable opportunity for marketers to connect with their audience.
Through the process of marketing your business, you may develop a wide array of assets, ranging from blog posts to social media feeds to YouTube videos. The hub around which all of these other assets orbit is your business website. Indeed, one of the primary directives of any marketing campaign is to funnel traffic to the website, where you can further educate, qualify, and convert your audience into paying customers.
Over the past few years, personal privacy has been one of the most pressing subjects facing the tech industry. Faced with increased pressure, both from legislators and the general public, companies like Google have begun to seriously rethink the means they use for harvesting, storing, and using personal data.
There are a couple of things we know to be true about the COVID-19 pandemic and its effects on the business world. One, we know that small and local businesses have really felt the strain, with many being forced to shut their doors for good. And two, we know that the stress on small businesses has led to a big push for people to shop local and support their hometown vendors.
One of the biggest benefits of Pay-Per-Click (PPC) advertising is that it provides advertisers with countless data points. By prioritizing and interpreting these data points correctly, advertisers can make smart changes to their strategy, maximizing their return on investment.
One of the primary objectives of any digital advertising campaign is to reach buyers at key points in their consumer journey. In pursuit of this goal, audio advertising is all too often overlooked. But advertisers neglect audio at their own risk. There are countless opportunities to connect with an audience over digital radio, potentially reaching buyers that might otherwise slip through the cracks.
