encompass blog

  • Websites
09/18/2015

New Website Content without Blogging

In the content marketing world, it is pretty common knowledge that Google loves fresh content. As a result, generating new content is a key component of any solid online marketing plan.

Fresh website content goes beyond higher Google rankings, however. New content can also convert viewers to customers, assist you in keeping existing clients happy, and help you position your company as an industry expert. Generating new content seems less like a chore when you outline the benefits!

  • Search Engine Marketing (SEM)
09/14/2015

3 Tips for Great Landing Pages

So, you’re getting ready to run a PPC campaign for your company – great! You know PPC campaigns require planning and research. Selecting keywords, setting a budget spend strategy, and writing ad copy are a few of those steps. One step that often gets overlooked is creating a great landing page.

  • Websites
09/07/2015

Ad Blockers

There is currently a debate in the digital advertising world over the use of ad blockers and the effects they may have on the industry. Here is a quick snapshot of what it is and what you should know...

  • Search Engine Marketing (SEM)
08/31/2015

Windows 10 Release Impacts PPC Advertising

Windows 10, released in July 2015, brought some changes to Internet marketing. While the full effect on Pay Per Click marketing remains uncertain, most believe the Windows 10 release will impact Bing PPC ads in some way.

We outline below some of the most important aspects of Windows 10 in regards to PPC campaigns.

  • Search Engine Marketing (SEM)
08/26/2015

PPC Click Fraud Sources

Here at enCOMPASS, we do a lot to protect our clients from click fraud. While we do not view click fraud as a big problem for our clients, it is a very real issue for PPC advertisers in general.

  • Google Insights
07/30/2015

Fix Fake Referral Traffic Links in Google Analytics

In part one we discussed what fake referral traffic is, why it is bad for your company, and how to quickly identify if your GA data likely includes fake referral traffic links. In this second blog, we show you how to find and verify fake referral traffic links, and how to remove these links from your GA data.

  • Tips And Tricks
07/29/2015

Flash Creative Is Changing, Make Sure You Are Ready!

Beginning on September 1, 2015, Flash ads in the Google Chrome browser will no longer have automatic animation and will become click-to-play. In order for an ad to continue with the automatic animation, it must be built in HTML5. Moving forward all browsers (Firefox, Internet Explorer etc.) are expected to follow suit and move away from automatic animation on all ads.

  • Websites
07/23/2015

enCOMPASS Agency DOUBLES Previous Award Count

Local Advertising Agency wins 17 international Communicator Awards in 2015

Charlotte, NC: enCOMPASS Advertising Agency is excited to announce that it has received three Gold and 14 Silver honors for website design in the 2015 Communicator Awards. This international competition sponsored by the Academy of Interactive & Visual Arts celebrates impactful marketing work by recognizing big ideas that genuinely move people. From 2012 to 2014, enCOMPASS garnered 16 honors, for a total of 33 Communicator Awards to date.

  • Google Insights
07/23/2015

Google Analytics Fake Referral Links, Part 1

Launched in 2005, Google Analytics (GA) remains the go to website analytics program for many companies. GA provides a wealth of information, from the total number of visitors to your website, to what website page causes the most people to leave your website.

  • Google Insights
07/16/2015

Top of Google Guys, Part 2

As search engine marketing becomes more important for businesses, we continue to see an increase in Google scammers.

We call these scammers the Top of Google Guys. They use several methods to scam unsuspecting businesses, and we discussed several of those methods in our original blog post on the issue.

If you work with these scammers, you will get ripped off.