We’ve said before that email marketing remains the most effective way to make a direct connection with your audience—and indeed it is. Simply put, most of us are attuned to our email inbox around the clock, ready to drop what we’re doing to check the latest messages either from our desktop, our mobile device, or even our watch. With that said, email marketing does take some high-level strategy and some ongoing refinement. Not all email marketing strategies are created equal, and it’s worth contemplating some of the ways your company can boost its own email marketing performance.
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If you’re looking for a compelling reason to invest in PPC advertising (Google ads or Bing ads, most likely), you won’t have to look very far. In truth, the benefits of PPC abound. It offers a relatively low threshold for entry, and potentially some prompt results. It provides you with a wealth of meaningful data. It allows you to track what you’re doing and see what works and what doesn’t. It interacts harmoniously with other marketing channels.
As a business owner, you are probably aware of the reviews your company has received on sites like Facebook, Google, and Yelp. You may know from personal experience that receiving a positive review can make you feel good about yourself; and likewise, that seeing a negative one can cause you to feel angry or simply hurt.
Content marketing is increasingly accepted as a viable, even necessary pursuit for businesses looking to connect with online audiences. With that said, many conversations about content marketing tend to be fairly one-dimensional, focusing on blogs and social media at the expense of other content types. Actually, there are several different mediums that can prove beneficial to your business, and that includes the too-often-neglected white paper.
For today’s business owners, negative reviews are just a fact of life. No matter how exemplary your customer service or how satisfying your products, sooner or later you’re going to encounter a dissatisfied customer.
These days, most business owners have to contend with online reviews, posted to sites like Google, Yelp, and Facebook. For some business owners, however, online reviews present some unique complications. Take, for example, those who work in healthcare professions. These business owners will naturally want to engage their patients and respond to online feedback, but in doing so, they have to keep regulatory compliance in mind—and in particular, HIPAA.
Everybody likes to receive praise, to be told that they’re doing their job well. By contrast, most of us bristle at criticism and would really rather not receive negative feedback. For today’s business owners, however, both of these outcomes are fairly common. Thanks to online review platforms—whether Facebook, Yelp, or Google—feedback can come at any time. The nature of that feedback can be hard to predict, but it’s always important to take it seriously. After all, online reviews have a major impact on your business’ online reputation.
Generally speaking, consumers prefer not to blaze new trails. Rather than do something completely new, they’d prefer to follow in the footsteps of other buyers, sticking to those things that are tested and verified. This is fundamental human psychology; you probably wouldn’t want to be the first person to try a new medical supplement or diet product, for instance, but may feel far more confident about it if you know that other people have done it and had a positive experience.
Programmatic advertising has become a major area of focus in the advertising industry; it also happens to be something we discuss frequently here at the enCOMPASS blog. That’s because, quite simply, programmatic advertising is an effective way for brands to spread their message in an increasingly fragmented media landscape
It’s easy to be overwhelmed by search engine optimization (SEO). It seems like every day there are articles about new trends and techniques—and the fear that your brand is missing out, being left in the dust by competitors, can be very real. While it’s an exaggeration to say that there are new SEO methodologies every day, it’s true that the Google algorithms are constantly changing—and it takes a lot of effort just to keep up.
