If you’ve ever looked at your website analytics and seen a high bounce rate, you’re not alone. A “bounce” occurs when a visitor lands on your site and leaves without interacting further, including no clicks, no form fills, no pageviews beyond the first. A high bounce rate can signal poor user experience, irrelevant content, or slow performance, all of which can hurt conversions and search rankings.
In today’s always-connected world, the mobile phone has become more than a communication device; it's a central part of how we live, shop, browse, and engage with brands. For businesses of all sizes, this shift in consumer behavior presents both a challenge and a massive opportunity. If you're not prioritizing mobile marketing, you're falling behind—and potentially losing customers to competitors who are.
In today's digital marketplace, simply attracting traffic to your website isn't enough. What truly matters is what visitors do once they arrive. Do they sign up for your newsletter? Purchase your products? Fill out a contact form? If not, your site may need conversion rate optimization (CRO).
Every industry has its own unique set of buzzwords and terminology. The field of website design is no exception. Those who work in web design have developed a unique language of terms to characterize their creative process, and while there’s plenty of logic behind these words and phrases, it can all seem a bit impenetrable to outsiders.
It’s become almost impossible to find a small business that doesn’t have its own website. In fact, the Internet is so crowded with business websites that after a while, they can start to blur together. For business owners who long for their digital presence to leave a lasting impression, fostering strong brand associations, it’s becoming harder and harder to stand out.
As you can probably tell, we’re big believers in the power of a good, consistently updated business blog. Far from being frivolous, regular blogging is an important way to furnish the search algorithm with fresh content, keeping your site relevant in the rankings. Additionally, blogs allow you to showcase your thought leadership, potentially generating credibility and earning consumer trust.
Does your business website collect customer data? And if so, how is that data stored, secured, and used? Do you keep it all in-house, or do you sell customer data to third-party vendors?
When you develop a website for your business, you naturally want it to be welcoming. One of the core functions of any business website is to draw people in and encourage them to stick around, learn more about your brand, and perhaps even reach out directly for further information.
It scarcely needs to be said that your website is critical for creating strong first impressions with potential customers. As such, it’s important to have a website that conveys your professionalism and trustworthiness, and that speaks to the value your brand offers to its consumers. Creating a favorable user experience is also important.
One of the most important things to remember about your business website is that it isn’t etched into stone. Even if you have a pretty decent site, you may discover a need to tweak or adjust it, making it even more effective at advancing your business goals. Doing so doesn’t necessarily mean having a full website overhaul. Sometimes, just simple revisions can make a world of difference.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
A great-looking website doesn’t mean much if nobody sees it! After launching the AGNS website we worked closely with the client on their marketing strategy. Utilizing a combination of tactics, we have seen GREAT results over a 3-year period.