Displaying items by tag: Websites

Every business owner wants their company website to be fast-loading. The reasons for this are many. At the most basic level, it’s just good customer service. If a potential customer is requesting information about your business, you want to provide them with it as quickly as possible, without making them wait and grow frustrated.

But there’s another reason why website speed is so important—and that’s Google. Google, too, is in the customer service business. It wants to provide its customers (search engine users) with the best product possible (good, high-quality search results)—and one of the ways it does that is to prioritize sites that load quickly, on all browsers and across all device types.

A few weeks ago, the enCOMPASS team began an adventure – we hopped into some revved-up rides, headed out to the country, and prepped the scene for a video shoot. The mission was relatively simple: Get some seriously amazing footage of some seriously amazing custom vehicles. But do things ever go exactly as planned?

The enCOMPASS team is honored and grateful to announce a series of big wins at the 2018 Communicator Awards. enCOMPASS took home 25 awards in total, including six gold-level honors. While we’ve been privileged with Communicator wins in the past, this year’s total is a new record for us. More importantly, it’s confirmation that enCOMPASS continues to live up to its core values; not only do these awards highlight the passion we have for our clients, but they also reveal the intelligence with which we help those clients achieve their marketing goals.

You've probably heard a lot lately about the upcoming European Union General Data Protection Regulation (GDPR), so we wanted to take a minute to let you know what this means for your business’ website.

What’s the purpose of your business website? It’s not just one thing. Your website should be achieving search engine visibility, boosting brand awareness, drawing traffic, and facilitating conversions. If it’s falling short in any of these areas, that’s reason enough to rethink your website strategy.

Search engine optimization (SEO) is many things—but simple isn’t one of them. Effective SEO requires you to keep many balls in the air, including both on-site and off-site elements. What’s more, the rules are changing all the time: While Google’s basic principles remain static, the specific algorithmic formulas evolve and adapt all the time. Indeed, SEO professionals can count on at least one or two big, disruptive algorithmic updates each year.

At enCOMPASS Agency, we’re proponents of integrative digital marketing. What that means, in a nutshell, is that there are many channels for effectively marketing your company, ranging from SEO and PPC to social media and video. These channels work best when they work together in tandem; indeed, the most efficient way to market your company is to combine different digital channels, aligned to a common goal and a comprehensive strategy.

Your website can serve many functions, but its most important role is 24/7 sales rep. Simply put, your website should be available around the clock to educate and inform your customers, and to lead them toward conversion.

Does your company website offer a strong user experience? Are there ways it could be improved? Here are a few practical steps you can take to make your website more customer-friendly than ever.

Search engine optimization (SEO) is never static. It’s changing all the time, partly because technology itself evolves, but also because consumer behavior shifts and adapts. Part of the marketer’s job is forecasting the latest trends, and building strategies that accommodate them. As we head into 2018, here are a handful of SEO trends we can predict with some confidence; all of them are potentially impactful for your company’s ongoing marketing approach.

When it comes to successful search engine optimization, there are many considerations to weigh—including those that involve such external factors as backlinking/citations, social media cues, online reputation, and more. Before addressing any of those issues, however, it’s wise to do everything within your power to optimize your actual website content—attending to on-page SEO opportunities and capitalizing on every chance you have to win the favor of the search engine algorithms.