In our experience, most marketers and business owners keep a vigilant eye on their website analytics, carefully monitoring their incoming traffic. It’s always encouraging to see your site getting plenty of hits, but what about sudden drops in traffic? This can happen sometimes, and it may even cause a momentary rush of panic.
At enCOMPASS Agency, it is our mission to do great work that makes a difference. What we mean by that is we take pride in producing quality websites and thoughtful marketing campaigns, all with the intention of improving our clients’ businesses. Over the past year, with all of its accompanying uncertainties, this mantra has been more meaningful to us than ever before: We are thrilled for the ongoing opportunities to do great work, and for the trust our clients bestow on us.
Through the process of marketing your business, you may develop a wide array of assets, ranging from blog posts to social media feeds to YouTube videos. The hub around which all of these other assets orbit is your business website. Indeed, one of the primary directives of any marketing campaign is to funnel traffic to the website, where you can further educate, qualify, and convert your audience into paying customers.
Website user experience, or UX, has always been an important consideration for marketers and developers. Reflecting the ease with which website visitors can navigate your content and find the information they’re after, UX is a core metric for user engagement. And over the past couple of years, it’s taken on new significance as a central SEO concern, being adopted by Google into its ranking algorithms.
Throughout this tumultuous year, good news has often seemed pretty scarce. But here at enCOMPASS, we’ve found a few reasons to celebrate lately. On the heels of our six wins at the 2020 W3 Awards, we’re now pleased to announce that enCOMPASS Advertising Agency has won another six trophies at this year’s Davey Awards. In fact, our team was honored for every site that we entered!
These days, it’s pretty unusual to find a small or mid-sized business without its own website. Simply put, most entrepreneurs understand that, without a website, they’re unlikely to connect with the customers they need.
It’s no secret that 2020 has been a difficult and disorienting year, with all of our lives disrupted by the pandemic and its ensuing economic uncertainty. One of the things we’re proudest of here at enCOMPASS Agency is that, despite the extraordinary challenges, our team continues to do amazing work each and every day.
How can you tell if your website is truly effective? There are a number of different metrics that might be considered, and as a rule of thumb, you’re better off not obsessing over one metric in particular. The truth is that these metrics are interrelated, and they all matter to different degrees; focusing on just a single aspect of your website performance gives you a picture that could be misleading, to say the least.
The enCOMPASS team is humbled and grateful to announce a dozen big wins at this year’s Communicator Awards. We took home five gold-level victories and seven silver ones, representing work on behalf of a number of clients over the past year. enCOMPASS has now amassed a total of 170+ international awards!
Often, when we talk about SEO, we frame it in positive terms: What can you do to boost your website’s search engine visibility? How can you improve your rankings? How can you win the favor of Google’s algorithms?
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.