Displaying items by tag: Websites
Does Your Website Need to be ADA Compliant?
In the United States, the Americans with Disabilities Act (ADA) exists to protect the civil rights of disabled persons. For example, ADA legislation requires parks, businesses, and educational facilities to be accessible to everyone; this is why, for example, it’s necessary for public event spaces to have ramps and full wheelchair accessibility.
Avoid These SEO Missteps in 2020
We’re approaching that point in the year when many of us vow to form new habits, turn over new leaves, or otherwise make greater strides toward personal and professional goals. Maybe some of your own 2020 business resolutions involve growing your business or expanding its digital footprint. One specific suggestion we’d make to resolve is to step up your SEO game; a good beginning is to identify and sidestep some of the most common pitfalls and errors.
It’s awards season in the marketing and design industry, and following our recent slate of W3 wins, the enCOMPASS team is proud to announce success at this year’s Davey Awards. Our company was honored to take home seven awards from this prestigious body.
Should I Use Google Smart Lists?
For years, Google has provided website owners with access to wide-ranging data to help monitor, measure, and quantify the site’s performance. Much of this data is available for free, using the Google Analytics dashboard. Recently, Google has launched a new innovation called Google Smart Lists, which takes some of the stats from Google Analytics and converts them into usable data for an advertising campaign. Essentially, Smart Lists take what’s available to you in Google Analytics and uses it to build custom remarketing lists, based on people who have come to the site and are perceived as likely to return to the site and convert.
enCOMPASS Agency Takes Home 14 W3 Awards
Here at enCOMPASS, we have a simple mantra—in fact, it is our mission statement; we’re committed to “Great Work That Makes a Difference.” What this means is that we come into the office each morning ready to do high-quality work on the client’s behalf; work we’re proud of and stand behind. Work that translates into real-world, bottom-line benefits for our clients. We want to help them reach new audiences, grow their companies, and make efficient use of every last marketing dollar.
Average Page Position in Google is Dead
As you embark on any kind of PPC initiative, it’s important to define your metrics and clarify how you’ll evaluate your campaign. Google has long offered advertisers a spectrum of metrics to choose from, and historically, one of the more meaningful metrics has been Average Page Position.
How UX Can Increase Conversions
What’s the goal of your business website? It’s not a trick question. You naturally want to achieve results through your site, and that’s only possible when you set some clear benchmarks. For most businesses, the ultimate goal of the website is to boost conversions, whether that’s email inquiries, phone calls, appointments, or online purchases. In some cases, you might even define conversions as email newsletter subscriptions or engagement on social media.
Simple Ways to Improve Local SEO
In 2019, SEO is local. That’s doubly true for brick and mortar businesses, which thrive on being easily discoverable by search engine users in the immediate area. That’s ultimately what gets people filing into the restaurant or the store, and as such, it’s no exaggeration to say that local SEO can make or break your broader marketing efforts.
How to Build a Perfect Location Page
Not every business website needs individual pages that are optimized by location. If you have multiple stores, multiple offices, or multiple restaurants, however, there can be a real SEO benefit to developing these geographically focused “location pages.” In particular, these pages, when properly optimized, can show up in the Google map pack and in other localized SERP listings, e.g., “near me” queries. The question is, what steps should you take to ensure that these location pages perform the way they’re supposed to?
5 Things to Ask Your Web Designer
The process of designing your new business website can be intensely rewarding—even fun. Or, it can be an exercise in frustration. The key factor is in the website design team you use. By working with a skilled and reputable team—a team with whom you find it easy to communicate—you can ensure that your design process goes smoothly, and that the final product is something that fills you with pride.
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08/10/2021
Why Citation Services Are the First Step in Local SEO
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01/24/2020
9 Local Search Resolutions for 2020
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12/26/2019
Why Citations Matter for Your Business
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did you know?
A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
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A Goodnight Sleepstore
E-COMMERCE WEBSITE
A great-looking website doesn’t mean much if nobody sees it! After launching the AGNS website we worked closely with the client on their marketing strategy. Utilizing a combination of tactics, we have seen GREAT results over a 3-year period.
134% increasein goal conversions
stay ahead.
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Search Engine Marketing (SEM) Google Insights Search Engine Optimization (SEO)
How AI-Driven Automation Can Transform Your Business
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The Future of Podcast Advertising: How to Stay Ahead in 2025