Displaying items by tag: Websites

enCOMPASS Advertising Agency is pleased to announce its recognition in the 2017 Davey Awards and W3 Awards. We are excited to add 15 Davey Awards and 6 W3 Awards to our shelf! The enCOMPASS Agency team is extremely thankful for our clients providing opportunities to create beautiful work with them, and incredibly proud of the recognition we've received through the Davey and W3 Awards!

Every piece of content you publish should have a specific goal—whether it’s getting sign-ups for your email list, traffic for your website, downloads of your e-book, or phone calls to your sales team. Whatever your goal is, it needs to be indicated somewhere within the content itself—specifically in the form of a call to action. A call to action, or CTA, is essentially an invitation for your reader to take action—to leap ahead to the next step of the consumer journey. Every piece of content you produce needs a CTA at the end, and the CTA should always be clear—but with that said, you don’t have to resort to clichés. Specifically, you don’t have to include the words ‘click here’ in every CTA, as many do—and in this post, we’ll tell you why.

Here at enCOMPASS Agency, we’ve built award-winning websites for clients throughout the country. Now, it’s our turn! We’re happy to announce that the enCOMPASS website has been overhauled, and what it offers is a completely transformed aesthetic, an appealing user experience, and easy access to all the information you need about the enCOMPASS team.

When it comes to optimizing your website, it is important to take full advantage of every square inch of online real estate that you can. One opportunity that often goes underutilized is the meta description. Though it’s fairly easy to craft a compelling meta description for your website—and though the benefits of doing so are potentially quite significant—it somehow slips through the cracks or is simply deemed unimportant. In this post, we’ll explain what the meta description is and why it matters, then provide some general tips on writing a good one.

Over the past five years, enCOMPASS has been honored with 70 international accolades—and that includes 15 trophies from the 2017 Communicator Awards. We’re immensely proud to receive recognition for our marketing and design work on behalf of our clients, and we’re particularly grateful to the Communicator voters for these much-appreciated designations.

Generally speaking, the size of a business website is proportional to the size of the business itself. If you have a small enterprise that only sells one or two products, there’s simply no need for an exhaustive site with hundreds of sub-pages. Likewise, for a highly specialized consultancy or a boutique firm, keeping the website small and streamlined is often what makes the most sense.

The Internet can be a dangerous place, and we all know it. For as much as we take online communication for granted, we’ve all seen the reports about online scams, malware, information theft, disreputable e-commerce merchants… the list goes on and on. The point is, consumers know that they have to be careful with the websites they frequent, and especially with the websites they entrust with their credit card information. As a business owner, the onus is on you to create a site that exudes this trust, and that makes it easy for consumers to feel comfortable with your online offerings.

If you pay any attention at all to what’s going on in the world of SEO, you’re probably familiar with accelerated mobile pages—or, as they are more commonly known, AMP. For the uninitiated, here’s a speedy synopsis: AMP is effectively a coding language that allows for websites to be designed with speed in mind, ensuring that, when the site is opened on a mobile device, it loads quickly. AMP matters because more and more search engine queries are happening on mobile devices, and users don’t want to wait for their content to load; Google, meanwhile, takes loading times into consideration when determining rankings, and AMP content is now being indexed by Google’s algorithms—meaning it’s a good way to enhance your website’s mobile SEO.

Having your company website redesigned can be exciting, but also a bit nerve-wracking. While the thought of a sleek new presentation is certainly appealing, there is also the possibility for miscommunication and frustration. This can be mitigated and even avoided, of course, by simply ensuring clarity in expectations. To do this, you’ll need to be willing to ask specific and pointed questions of your Web designer—but what kinds of questions should you be asking, exactly?

At enCOMPASS, our motivation is pretty straightforward: We do great work that makes a difference for our clients. If our clients are happy, then we’re happy too. Awards and accolades are just icing on the cake. With that said, we’re always honored when our work is cited for its excellence, and are proud to announce the recipient of six W3 Awards here at the end of 2016.