For brick-and-mortar businesses, local search visibility is essential. It’s what allows your business to remain top-of-mind among customers in your geographic area… that is, the people most likely to spend money on the goods or services you provide.
encompass blog
We’re a few weeks into the new year, but it’s not too late to make a few sales- and marketing-related resolutions. In particular, there are some new leaves you might turn over with regard to your company’s local search presence. Here are just a few brief examples of some good habits that can make your business more easily discoverable by local search engine users.
When it comes to achieving local search engine visibility, citations are a critical factor… and all too often overlooked. Indeed, if you feel like you’ve been doing everything right with regard to optimizing your website for local search queries, but you’re still not seeing the kind of results you’d like, we’d venture a guess that your underlying issue is probably a lack of proper citations.
You may have heard it said that “Citation services are a secret SEO marketing tool.” In 2016 it’s true. Citation services are incredibly effective, incredibly important and incredibly overlooked. Because so few businesses even know where to begin with citation services, we recently conducted a short webinar where we let the cat out of the bag and shed some light on what citation services are—and why they are important.
