Every year, the Academy of Interactive & Visual Arts (AIVA) sanctions and judges the w3 Awards, combing the web for the best of the best in design, marketing, and more. And every year for the past seven years, we’ve been honored to bring home a fistful of these prestigious awards.
Every marketer and every business owner long to see their website traffic increase. While this is unquestionably a worthy goal, it’s important to remember that not all website traffic is created equal. Keep in mind that every visitor to your site is a living, breathing human being, and that the people who come to your website do so with varying levels of brand awareness and consumer intent.
Every year, the Communicator Awards honor “excellence in strategic, effective, and meaningful communication across digital, video, podcasts, marketing, mobile, print, and more.” As selected by a most illustrious judging body, including heavy hitters from throughout the marketing and media industries, these awards represent the acknowledgment of some of the biggest names in digital communication.
All too often, business owners treat their website like a bowling trophy: Something you strive for, acquire, then set on the shelf and forget about. It’s far better to consider your website as a living document, something that constantly evolves and is subject to regular review and revision. Indeed, there are many reasons to update your website, whether it’s to keep pace with your changing business, with your changing customer base, or with the changing Internet.
If you’ve spent any time in SEO then you’re familiar with the meta description, one of the most important pieces of online real estate. The meta description is the tiny little snippet of text that appears under each hyperlink on the search engine results page (SERP), providing a quick summary of what the page is all about.
At enCOMPASS, we’re certainly believers in the power of ideas… and as such, we’re always proud when our work is acknowledged by the Davey judges. On the heels of our big wins at the W3 Awards, we’re proud to announce that we took home a number of trophies at the 2021 Daveys.
No matter what line of work you’re in, there’s always something gratifying about receiving recognition from your peers. Here at enCOMPASS, we are concerned first and foremost with doing great work that makes a difference on behalf of our clients. With that said, it’s always exciting when the movers and shakers in the advertising and design industries take notice of our hard work. And that’s exactly what’s happened again this year, with the enCOMPASS team winning eight W3 Awards.
When Google announced its decision to end the use of third-party cookies, it led to quite a bit of anxiety within the digital advertising industry. Many advertisers and strategists were understandably concerned about this drastic step, and skeptical about the viability of any alternatives or work-arounds.
The Internet has become the predominant source of information, the primary means of communication, and the central hub of entertainment for people all across the world. Naturally, everyone wants a chance to access the same online experience, regardless of any physical disabilities or impairments.
In the early days of SEO, many of the most popular tactics involved boosting a website’s rankings at the expense of user experience. For example, some SEOs employed methods like keyword stuffing, or even inserting “invisible” keywords into their copy. Today, the landscape has shifted significantly, in ways that are advantageous to both SEO and end user alike: It is now well-understood that, if you want your site to rank well, it also needs to offer a positive experience to your readers.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
A great-looking website doesn’t mean much if nobody sees it! After launching the AGNS website we worked closely with the client on their marketing strategy. Utilizing a combination of tactics, we have seen GREAT results over a 3-year period.