Displaying items by tag: Websites
Can Content Marketing Spur Business Growth?
Among small business owners, you can find a spectrum of opinions regarding the practice of content marketing.
Some entrepreneurs balk at the idea, seeing it as little more than a waste of time to produce regular blog posts and social media updates.
enCOMPASS Agency, an award-winning digital advertising firm, driven by intelligence, passion and trust, received 18 prestigious honors and distinctions in the recent 2019 International Communicator Awards Competition.
How Social Proof Boosts E-commerce Sales
Generally speaking, consumers prefer not to blaze new trails. Rather than do something completely new, they’d prefer to follow in the footsteps of other buyers, sticking to those things that are tested and verified. This is fundamental human psychology; you probably wouldn’t want to be the first person to try a new medical supplement or diet product, for instance, but may feel far more confident about it if you know that other people have done it and had a positive experience.
How to Get Results with Local SEO
The ultimate goal of any marketing campaign is to ensure that your business is “seen” by your target audience—that is, local customers who are interested in your products or services. In today’s world, that means focusing heavily on local SEO. Simply put, when nearby consumers conduct a Google search for local businesses, it’s imperative that they come across yours. That’s what local SEO is all about.
What is it that makes brands so memorable? What makes them successful? And what can a small business do to set themselves up for success? To answer all these questions, we first have to review what branding entails and what it means to your business.
Google+ is Officially Being Retired—But Why?
When Google first announced its entry into the social media space, it seemed like a sure thing. There was even speculation that their social platform would give Facebook a run for its money. After all, the social space was a bit less crowded at the time, and Google is one of the most successful companies in the entire world. What could possibly go wrong?
Fast forward a few years and you probably already know how the story ends: Google+ never quite caught on with the general public, and now Google has announced that the platform will officially be retired.
We say this often, but it bears repeating: Our mantra here at enCOMPASS Agency is great work that makes a difference; we take pride in what we do, and pleasure in seeing how it helps our clients. We’re not in this business for recognition or awards, yet we are always encouraged when our good work is recognized by our peers.
To that end, we are humbled and thrilled to announce that enCOMPASS brought home eight Davey Awards! The Daveys are specifically aimed at celebrating the excellent marketing, design, and brand-building work being done by small agencies and firms. It’s a prestigious set of honors, and we are deeply grateful for inclusion.
enCOMPASS Agency Wins 14 W3 Awards
At enCOMPASS Agency, our mission statement is “Great Work That Makes a Difference.” What that means to us is that we come into the office every day and invest in high-quality work that we can really be proud of; and, we ensure that the work we do makes an impact for our clients, helping them grow their businesses and reach new audiences.
In other words, we’re not in this industry for accolades and awards—but we’d be lying if we said it didn’t feel good to receive recognition from our peers.
How Credible is Your Website?
Business relationships are always founded on trust. Simply put, customers won’t buy your product or sign up for your service if they think you’re disreputable, or if they question whether or not you can hold up your end of the bargain. Because of this, one of the primary functions of marketing is establishing that trust—proving to customers that your business is credible.
Earning High-Quality Links for Your Website
Backlinks have always been an important SEO ranking factor. In fact, Google expressly names them among the top three most significant assets for search engine prominence. Yet as SEO has progressed, so have link-building practices: It’s as crucial as ever for your website to have high-quality backlinks pointing back to it, but there are right ways and wrong ways to pursue those links.
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08/10/2021
Why Citation Services Are the First Step in Local SEO
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01/24/2020
9 Local Search Resolutions for 2020
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12/26/2019
Why Citations Matter for Your Business
ready to get started?
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did you know?
A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
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be a success story.
Lake Norman Chrysler Dodge Jeep Ram
AUTO DEALER MARKETING PARTNER
enCOMPASS Agency has been a leader in automotive digital marketing for car dealers since 2006. Our success in auto is unprecedented and Lake Norman CDJR is an example of how to achieve amazing results by working as true marketing partners for over a decade.
#1 Dealer2018 TIME Dealer of the Year
stay ahead.
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Search Engine Marketing (SEM) Google Insights Search Engine Optimization (SEO)
How AI-Driven Automation Can Transform Your Business
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Marketing Mobile Advertising Video Advertising
The Future of Podcast Advertising: How to Stay Ahead in 2025