It’s become almost impossible to find a small business that doesn’t have its own website. In fact, the Internet is so crowded with business websites that after a while, they can start to blur together. For business owners who long for their digital presence to leave a lasting impression, fostering strong brand associations, it’s becoming harder and harder to stand out.
Thankfully, there are still some simple strategic decisions you can make to guarantee your website makes a mark, both through its custom content and through design choices. In this post, we’ll share a few of the most meaningful ways to ensure your website makes an impression that lingers.
8 Ways to Make a Lasting Impression With Your Business Website
1) Ensure a compelling visual aesthetic.
The cosmetic choices you make about your business website are hardly superfluous. On the contrary, they can be vitally important for ensuring a positive experience for your visitors, and for reinforcing your own professionalism and attentiveness to detail.
Meanwhile, being consistent with your color palette and your font selection can be an important way to shore up your brand, creating important visual signifiers for your target audience.
2) Provide intuitive navigation.
Another way to make a positive and lasting impression is to confirm it’s as easy as can be for your website visitors to find the information they desire. Ensure a navigational structure that is clear, simple, and convenient.
Simply put, providing a frictionless experience on your website helps your visitors know that your business can be trusted to help them, and to provide a smooth customer experience from start to finish.
3) Create high-quality content.
The quality of your content is crucially important. This encompasses not only your written website content, but also any videos or blog posts you feature.
Simply put, having authoritative and relevant content helps to demonstrate your thought leadership and subject matter expertise. It casts you as an expert in your field, and someone who can be trusted to help your customers with whatever needs they may have.
4) Include strong calls to action.
It’s important to have clear calls to action throughout your website, guiding your website visitors through every stage of their consumer journey.
This is another step you can take to make sure you’re providing an intuitive and frictionless experience, which is exactly the kind of impression you want your website users to leave with.
5) Share social proof.
Still another way to create strong, favorable impressions is to make it clear to your visitors that other customers have used your products and services and had a great experience.
There are a number of ways to offer this kind of social proof throughout your business website. For example, consider written testimonials, a Google Reviews widget, or even videos from happy customers. Social proof is an important way to foster goodwill and earn the trust of your potential customers.
6) Provide seamless solutions for customers to contact you.
To ensure your website visitors have a frictionless experience, make sure there are plenty of options for them to contact you or to get the kind of help they need navigating your website. This might involve contact forms, chatbots, or click-to-dial phone numbers.
The last thing you want is for someone to remember your website for how difficult it is to establish human connections. Make sure anyone who has a question while using your website can get it answered quickly.
7) Optimize your site performance
Sometimes business websites make impressions for all the wrong reasons. For example, if you come across a business website that takes a frustratingly long time to load, you’re bound to remember it.
Make sure to avoid that kind of undesirable impression. Take the time to check your site performance and speed across a variety of browser and device types.
8) Ensure mobile friendliness.
Finally, and along the same lines, be certain that your website looks good and is easy to use across all screen sizes. It’s crucial to ensure mobile friendliness, especially as more and more users come via smartphones and tablets.
Again, the last thing you need is a website that makes a big impression for how bad it looks or how difficult it is to maneuver.
Create a Website Experience That’s Memorable… for All the Right Reasons
Good business websites foster strong and favorable impressions of the brand. Achieving this goal requires you to think strategically about all aspects of your site, from content to aesthetics, from performance to mobile friendliness.
As you consider ways to ensure your website is working at a peak level, don’t hesitate to contact our web design team. We’d love to talk further about creating a strong, favorable impression through your business website. Reach out to the team at enCOMPASS Agency at your convenience.
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