Displaying items by tag: Marketing

Every business needs compelling written content on their website—and the ultimate purpose of that content is always to facilitate conversions. Simply put, you want the people who are reading your website to buy whatever it is you’re selling—and your written copy can help seal the deal.

When it comes to marketing, the temptation is often to spend more money; a greater ad spend will yield more desirable results, or so the thinking goes. This isn’t always the case, however, and a more prudent goal for marketers is to spend the least amount of money possible while still getting great results—in a word, improving marketing ROI.

Google dominates the consumer search experience. That’s hardly new information, of course, yet it’s an important scene-setter for this discussion of Google My Business. When seeking information about a particular product, service, brand, or local company, the average person is going to use Google as their primary tool for data collection. It’s obviously important that your local business have a strong presence.

That requires you to have more than just a good, optimized website. It also means having a Google My Business listing.

When Google first announced its entry into the social media space, it seemed like a sure thing. There was even speculation that their social platform would give Facebook a run for its money. After all, the social space was a bit less crowded at the time, and Google is one of the most successful companies in the entire world. What could possibly go wrong?

Fast forward a few years and you probably already know how the story ends: Google+ never quite caught on with the general public, and now Google has announced that the platform will officially be retired.

We say this often, but it bears repeating: Our mantra here at enCOMPASS Agency is great work that makes a difference; we take pride in what we do, and pleasure in seeing how it helps our clients. We’re not in this business for recognition or awards, yet we are always encouraged when our good work is recognized by our peers.

To that end, we are humbled and thrilled to announce that enCOMPASS brought home eight Davey Awards! The Daveys are specifically aimed at celebrating the excellent marketing, design, and brand-building work being done by small agencies and firms. It’s a prestigious set of honors, and we are deeply grateful for inclusion.

Email remains the tried and true method in every marketer’s toolbox. Even more than social media, email provides an effective way for brands to directly connect with their audience. But just because it’s a proven strategy, that doesn’t mean email marketing is impervious to change. Like anything else in our digital world, email marketing (and, in particular, marketing automation emails) is ever in flux. Smart marketers are always looking ahead to the next big trends—and in this post, we want to highlight a few things you can expect to see in email marketing over the next year or two.

The holiday shopping season is always a busy time for consumers—and for brands. The companies that capitalize on this season of busyness can reap big dividends, but doing so requires a disciplined marketing strategy. It also requires planning ahead: Even though we’re not yet to Halloween, the time to start laying the foundation for seasonal success is now.

What plans can you be making even now to ensure success come November and December? Here are just a few considerations we’d offer.

At enCOMPASS Agency, our mission statement is “Great Work That Makes a Difference.” What that means to us is that we come into the office every day and invest in high-quality work that we can really be proud of; and, we ensure that the work we do makes an impact for our clients, helping them grow their businesses and reach new audiences.

In other words, we’re not in this industry for accolades and awards—but we’d be lying if we said it didn’t feel good to receive recognition from our peers.

Marketers tend to dislike change—yet in the past year, it seems as though there’s been nothing but change, particularly where Facebook is concerned. Due to public relations issues and an increased scrutiny on their business practices, Facebook has made some significant algorithmic updates that the end user has largely benefited from. For marketers, these changes may not be quite so welcome.

In content marketing, consistency is key. In order to keep your readers engaged, it’s important to regularly share compelling blog entries and social media updates—and while it’s not the end of the world if you miss a day, or a post shows up a few hours late, a long quiet spell could cause your followers to lose interest and head elsewhere.

An editorial calendar can be a helpful way to add structure to your content marketing—but what’s the best way to actually implement an editorial calendar?