Displaying items by tag: Marketing
What You Need to Know About PPC
Pay per click advertising (PPC) can be effective, but it’s also ruthless. Literally every click counts, and anything you do that is wasteful or misguided is ultimately going to cost you. It’s important to be meticulous in your approach, and that means understanding PPC’s ins and outs—how to do it well, and how to avoid going off the rails.
How PPC Changed in 2016
No integrated digital marketing strategy is complete without a provision for paid search; indeed, paid search is increasingly vital for gaining visibility on the search engine results page (SERP), and works best when it’s combined with the organic SEO approach.
With so many choices for how to purchase media, it’s important to take the time and understand all of the options available — so at the end of the day you are choosing the best possible way to reach your customers on the path they take to find you, research your inventory, compare you to other options and choose (or don’t choose) you. Even though programmatic has become the dominant way for digital advertisers to purchase media — according to eMarketer 67% of display advertising, 69% of mobile advertising and 56% of digital video advertising was programmatic in 2016 — it’s always valuable to understand what other methods are available to you.
Bidding on Facebook Ads: A Quick Guide
When working with any paid ad service, budgeting is a critical part of the endeavor; you must be precise in your ad spend to get the desired results, and to maximize your bang for buck. This is certainly true in Facebook Ads, where you’ll be faced with various options for bidding and for determining your ad spend.
Better Targeting with Facebook Ads
Facebook remains the largest social network in the world, with a total user census that now surpasses a billion. Having access to an audience of that size might seem like the best reason to use Facebook Ads. Actually, the remarkable thing about Facebook Ads is how it allows the advertiser to break that massive audience into smaller segments, and to advertise with real precision and finesse. Through Facebook’s advanced targeting features, the advertiser can display ads only to the consumers he or she wishes to pursue. When done right, this can eliminate much of the risk involved with online ads of any kind.
Should I Use Google My Business?
Consumer behavior has changed a great deal in recent years, and the Internet is obviously a main driver. Today, the search for a product or a local business often begins on the Internet, and only after conducting extensive online research do consumers head to a local brick-and-mortar business. The implication is that your business must be found online, and that having solid Google search listings is invaluable—not merely from a branding perspective, but from the standpoint of actually sending foot traffic into your place of business. Google My Business is one of the easiest ways to achieve higher online visibility—and in this post, we’ll show you how it’s properly leveraged.
Video Advertising Tips for Your Startup
One of the most difficult parts of launching a video advertising initiative is that you feel like you’re starting from square one; if you don’t already have video collateral, as well as processes in place to measure video results, then the thought of mounting an entire video advertising campaign basically from scratch can seem daunting.
Does Email Marketing Still Work?
It’s easy to take email for granted. It’s become ubiquitous; we’re pretty much always synced to our inboxes, receiving new messages throughout the day via our desktops, mobiles, and even our smart watches. It’s not unusual for professionals to receive dozens, if not hundreds of emails each day, many of which are marketing emails and plenty of which are discarded without even being read.
One of the great social media follies that businesses make is assuming that they must be present on every single platform and every single channel—something that may frankly be a poor use of time and resources, especially for smaller or more niche brands. For years now the discussion over which platforms are most essential has raged, and it’s unlikely to be settled any time soon—especially as new platforms continue to develop and to make an impact.
Using Pokemon Go to Bring in Foot Traffic
Even if you have no particular interest in video games, you’re probably familiar with Pokemon Go, a mobile app that was released in July and became a global phenomenon almost instantaneously. While there are many popular games and apps out there, Pokemon Go is uniquely powerful in blending the “real world” with the fictitious environments of the game. That’s because for all intents and purposes this is an augmented reality game, one that cannot be played simply by sitting at home, phone in hand. To play Pokemon Go, players actually have to get up, move around, and visit different real-world locations where they can find and “capture” different Pokemon creatures, making for a game experience that is distinctly interactive.
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08/10/2021
Why Citation Services Are the First Step in Local SEO
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01/24/2020
9 Local Search Resolutions for 2020
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12/26/2019
Why Citations Matter for Your Business
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A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
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Prestige Motorsports
CUSTOM MARKETING STRATEGIES FOR CUSTOM ENGINE BUILDERS
Two great companies come together to build something amazing! Starting with an exciting, souped-up, hot-rodder website and integrating it with a custom-built digital media strategy, we delivered accelerated traffic and powerful sales results that blows away all boundaries. Sounds fun, doesn’t it? Let us do the same for you.
291%increase in qualified website traffic
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Search Engine Marketing (SEM) Google Insights Search Engine Optimization (SEO)
How AI-Driven Automation Can Transform Your Business
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Marketing Mobile Advertising Video Advertising
The Future of Podcast Advertising: How to Stay Ahead in 2025