Displaying items by tag: Marketing
Avoiding Common Content Marketing Pitfalls
Ever since content marketing rose to prominence, it has enjoyed a DIY ethos. Content marketing is something that anyone can do, at least at a basic level: Any small business owner can create a Facebook account, send out some tweets, share behind-the-scenes snapshots on Instagram, and pen some company blog posts. While there is ultimately much more complexity involved with content marketing than just these few things—including particularities of strategy and reporting—the bar for entry is relatively low.
Are You Overdue for a Content Audit?
In recent years, there’s been a lot of talk about the role of data and analytics within the marketing world. That can sound a little daunting, a little technical—but here’s what it all boils down to: When you spend money to send marketing content out into the world, you need some way of assessing whether or not it’s working. You need some way to measure your ROI. Only then can you make revisions and course corrections as necessary, ensuring your marketing efforts are lean and efficient.
Are all of your marketing efforts at odds with one another—or do they work together, seamlessly, machine-like, toward a common goal?
For far too many business owners, the answer is somewhere closer to the former than to the latter. That’s because it’s easy enough to have a website built, to throw up the occasional Facebook post, perhaps even to send out a company newsletter every so often. But developing a robust marketing blueprint—one that encompasses your website, your social media, paid ad campaigns, search engine optimization, and all the rest—is ultimately more time-intensive, painstaking, and difficult work.
Why Your Website Needs Marketing
You may be familiar with the old philosophical brainteaser: If a tree falls in the woods and no one’s around, does it make a sound? Along similar lines, it’s important for marketing professionals and business owners to ponder: If you build the best website and write the most amazing content in the world, but nobody knows it exists, does it actually do any good for your business?
There’s an old saying in marketing: Everyone is not your audience. In other words, you don’t want to spend money trying to get your product or brand in front of every single human on the face of the planet; that would likely be quite wasteful and unnecessary. What you want to do is to get the product or brand in front of the people that will have interest—your target consumer.
You may have heard anecdotal evidence to suggest that email marketing is dead. You may be on the receiving end of a lot of promotional emails, for example, that you routinely delete without even opening. You may even have signed up for a service to remove your name from those email lists. And you may take all of this as evidence that, in these golden days of social media, email marketing has become something of a dinosaur—something of an antique.
5 Tips for Perfecting Your Calls to Action
Here’s a question that’s far too often neglected by small business owners: What exactly are you trying to accomplish with your website? Is it merely an online placeholder, or do you intend for it to be an around-the-clock sales machine—actually bringing in leads and converting them to customers? What’s the mark of a successful website, in your mind?
The holiday shopping season is almost upon us! Within the 8 weeks leading up to the New Year, retail and holiday shopping volume explodes online and offline. Due to the increased advertising demand, inventory and audience data becomes more expensive. With our historical knowledge of the 4th quarter digital retail space, it’s important to make sure your digital partners have anticipated these changes and have made adjustments in order to drive performance.
E-mail Marketing Dos and Don’ts
Are your marketing e-mails landing in spam folders or finding their way immediately into virtual trashcans? Or are they actually serving their purpose—bringing new traffic to your website, new calls to your office, and new customers into the fold?
Native Advertising
You’ve probably heard the term ‘Native Advertising’ over the last few weeks or months but what exactly is it? Does this scene sounds familiar?
You’re clicking your way through the many compelling articles on HuffingtonPost as we so often do, when you come across something that looks like this…
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08/10/2021
Why Citation Services Are the First Step in Local SEO
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01/24/2020
9 Local Search Resolutions for 2020
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12/26/2019
Why Citations Matter for Your Business
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did you know?
A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
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Prestige Motorsports
CUSTOM MARKETING STRATEGIES FOR CUSTOM ENGINE BUILDERS
Two great companies come together to build something amazing! Starting with an exciting, souped-up, hot-rodder website and integrating it with a custom-built digital media strategy, we delivered accelerated traffic and powerful sales results that blows away all boundaries. Sounds fun, doesn’t it? Let us do the same for you.
291%increase in qualified website traffic
stay ahead.
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Search Engine Marketing (SEM) Google Insights Search Engine Optimization (SEO)
How AI-Driven Automation Can Transform Your Business
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Marketing Mobile Advertising Video Advertising
The Future of Podcast Advertising: How to Stay Ahead in 2025