Displaying items by tag: Marketing
One of the biggest misconceptions about social media marketing is that your brand has to be everywhere, present on every possible social channel. For most brands, even attempting this sort of ubiquity would be impossible; it’s a lot of work to maintain a regular posting schedule on even one social platform, let alone several! In most cases, it’s also a waste of money: The better approach is to be judicious, spending your social time and dollars on the sites where you know your customers to be.
6 Ways to Improve Your PPC ROI
What if you run the numbers on your PPC campaign and your ROI isn’t nearly as high as you’d like it to be? What steps can you take to actually improve your PPC ROI? In this post, we’ll summarize a few effective strategies.
5 Tips for Successful Video Advertising
It’s long been said that a picture is worth a thousand words—but what about videos? In today’s media landscape, video is more valuable than ever before—it’s one of the most effective ways to reach consumers with your advertising message. However, it’s important to approach video advertising strategically—as these five points demonstrate.
6 Ways to Add Urgency to Your Marketing
You’re probably familiar with the concept of FOMO—the fear of missing out. It’s a psychological principle that marketers often use to generate conversions; essentially, they try to create the idea that everyone is buying a particular product or service, and that those who don’t act in kind will be left in the dust.
And indeed, there are a number of ways to add urgency to your marketing. Here are a few strategies to consider.
Email Marketing: According to a Designer
While other digital marketing strategies have developed or evolved over the years, you may be asking yourself, “Is email marketing still important?”
Facebook has spent the better part of the last year in the limelight—and hardly in a good way. The once-beloved (and still incredibly popular) social platform has faced a number of scandals and PR debacles, all of them hinging on Facebook’s use of consumers’ data. Unsurprisingly, the company has reacted to the fallout with some sweeping changes to the way it uses third-party data—but what are those changes, exactly? And, what are the implications for advertisers? In this post, we’ll unpack both of those questions.
Turning Email Subscribers into Customers
Your email marketing list can be used for many different purposes. Indeed, email marketing can be a powerful tool for building brand loyalty, disseminating content, and driving traffic to your company website or blog. Of course, you can also use your email list to directly boost conversions—though doing so will always require strategy and skill.
There are a few different ways of accomplishing that; in this post, we’ll list some of the most common and effective.
Is it Still Wise to Advertise on Facebook?
Recent headlines have not been kind to Facebook. On the heels of the Cambridge Analytica scandal—in which it was revealed that Facebook has sold the personal data of its users to politically-minded agencies—Mark Zuckerberg himself was called to testify before Congress. All the while, many users proclaimed their intentions to delete the Facebook app from their phone, or even to terminate their membership altogether over these violations of privacy.
How to Write Strong PPC Ads
While there are many key components to an effective PPC campaign—from budgeting to targeting to bidding—the actual ads themselves are fundamental. After all, your PPC ads may provide the first impressions that many consumers have of your brand. And when ads aren’t written well, they can sink your entire PPC campaign.
Being able to write strong PPC ad copy is an invaluable skill—and it takes some time to develop that skill. With that said, here are some guidelines you can follow to strengthen your ads today.
Facebook has long been a ubiquitous part of our everyday lives—but over the last few months, the powerful social network has faced a new level of public scrutiny. Following a volley of criticisms about its role in the 2016 election cycle, including open questions about the spread of so-called “fake news,” Facebook has announced some changes to its quality control mechanisms, including some changes that could have a major impact on your newsfeed.
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