Displaying items by tag: Marketing
There is no doubt by now that the coronavirus (COVID-19) is impacting your business in one way or another. Whether you are a retailer counting on foot traffic or a service company needing to book appointments, you are certainly asking yourself, “Should I cancel my marketing?”
What is Display Ad Retargeting?
What percentage of your website visitors actually become paying customers? It may be a much lower number than you’d think. According to some studies, only about two percent of website visitors convert on their first visit. Fortunately, there are strategies you can employ to follow up with the other 98 percent, potentially coaxing them to return to your site and complete a transaction.
Is Visual Search the Wave of the Future?
Visual search hasn’t yet gone mainstream, but that hasn’t stopped it from generating serious buzz. In November 2019, the company ViSenze conducted a survey of U.S. consumers, and more than half of the respondents said they were excited about making visual search a part of their online shopping experience. (By contrast, around 40 percent said they were excited about automated product recommendations; only seven percent expressed interest in live chatbots.)
A visitor makes his or her way to your site, does a bit of exploring, and leaves without taking any action, no forms filled out, no purchase made. How do you get them to come back, so you can connect with them and at some point make the sale? This is the point that retargeting campaigns come into play. And even if you don’t know these campaigns by name, if you have spent anytime searching or researching products on the web, you have experienced retargeting campaigns.
We all understand that the genesis of streaming services has significantly changed consumer behavior; the way people watch video content is much different now than it was even a decade ago. But what is the precise nature of these changes?
Email Marketing for B2B Companies
Social media continues to dominate many of our conversations about marketing and brand-to-brand interaction. It’s email, though, that remains one of the best options for directly addressing the needs and concerns of your client base. For B2B companies, in particular, there are a number of ways in which email marketing can be used advantageously.
2020 promises to be an impactful year as we head into what could be an unprecedented election cycle. No matter what you think of the candidates, one thing is very clear: This is going to be a critically important year for advertisers.
Avoid These SEO Missteps in 2020
We’re approaching that point in the year when many of us vow to form new habits, turn over new leaves, or otherwise make greater strides toward personal and professional goals. Maybe some of your own 2020 business resolutions involve growing your business or expanding its digital footprint. One specific suggestion we’d make to resolve is to step up your SEO game; a good beginning is to identify and sidestep some of the most common pitfalls and errors.
Why Citations Matter for Your Business
When it comes to achieving local search engine visibility, citations are a critical factor… and all too often overlooked. Indeed, if you feel like you’ve been doing everything right with regard to optimizing your website for local search queries, but you’re still not seeing the kind of results you’d like, we’d venture a guess that your underlying issue is probably a lack of proper citations.
On the Internet, nothing ever stays the same for long. That’s certainly true of the video ecosystem, which has taken great evolutionary leaps just in the past few years and is poised for further disruption in 2020.
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08/10/2021
Why Citation Services Are the First Step in Local SEO
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01/24/2020
9 Local Search Resolutions for 2020
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12/26/2019
Why Citations Matter for Your Business
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did you know?
A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
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Prestige Motorsports
CUSTOM MARKETING STRATEGIES FOR CUSTOM ENGINE BUILDERS
Two great companies come together to build something amazing! Starting with an exciting, souped-up, hot-rodder website and integrating it with a custom-built digital media strategy, we delivered accelerated traffic and powerful sales results that blows away all boundaries. Sounds fun, doesn’t it? Let us do the same for you.
291%increase in qualified website traffic
stay ahead.
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Search Engine Marketing (SEM) Google Insights Search Engine Optimization (SEO)
How AI-Driven Automation Can Transform Your Business
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Marketing Mobile Advertising Video Advertising
The Future of Podcast Advertising: How to Stay Ahead in 2025