tr?id=512356885781061&ev=PageView&noscript=1 Marketing - enCOMPASS Advertising Agency

Displaying items by tag: Marketing

Google shook the digital ads industry when it announced that it would be removing “cookies” (the technology that enables them to track Web-browsing habits, serving consumer information to advertisers) from its Chrome Web browser. While the announcement was greeted as a big win by privacy advocates, it was understandably worrisome to advertisers, most of whom have come to depend on cookies to help target their ads. It didn’t help that Google’s initial guidelines on the matter were worded rather vaguely, leading to a real sense of panic among digital advertising professionals.

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No matter if you’re writing a company blog post, a press release, or Google AdWords copy, it’s crucial to make your content compelling. Ideally, your words will convey to the target reader that you understand their pain points, that you have the solutions needed to make their lives better, and that you can be trusted with their hard-earned money.

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Digital ad campaigns can serve a number of different purposes. Often, the end goal is to send traffic to your website, where you can convert leads into paying customers. In other cases, ad campaigns can be designed to increase downloads for an ebook, or subscriptions for an email newsletter.

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Whether you realize it or not, you’ve probably found yourself on the receiving end of a retargeting campaign. Consider this example: You do some research before purchasing a new mountain bike by browsing the website of one of your favorite bicycle manufacturers. You make note of a few promising models, but don’t commit to making a purchase just yet.

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At enCOMPASS Agency, it is our mission to do great work that makes a difference. What we mean by that is we take pride in producing quality websites and thoughtful marketing campaigns, all with the intention of improving our clients’ businesses. Over the past year, with all of its accompanying uncertainties, this mantra has been more meaningful to us than ever before: We are thrilled for the ongoing opportunities to do great work, and for the trust our clients bestow on us.

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By now, most consumers are at least faintly aware of what Internet cookies are. You may not be able to explain all the technical ins and outs, but at the very least, you probably know that cookies allow different websites to gather information about your online activity and habits. You may also know that your cookies are saved so that they can be leveraged by advertisers, allowing for more customized online ads.

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By now, most consumers are at least faintly aware of what Internet cookies are. You may not be able to explain all the technical ins and outs, but at the very least, you probably know that cookies allow different websites to gather information about your online activity and habits. You may also know that your cookies are saved so that they can be leveraged by advertisers, allowing for more customized online ads.

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There’s a lot you can accomplish with a good email marketing strategy— like increasing sales, building brand loyalty, and sharing important information with your regular and recurring customers.

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In a bygone era, advertisers might have invested decent chunks of money getting spots played on traditional/terrestrial radio, where they could rest assured that they’d find a large and captive audience. In today’s world, the power of terrestrial radio is somewhat diminished. While there may still be certain advertisers who benefit from landing their content on a local AM/FM station, others have found that digital audio offers a more robust return on investment. At enCOMPASS, we have encouraged many of our clients to add digital audio to their media mix… and over the last few months, our faith in this format has only intensified.

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Every business owner likes to see positive reviews from satisfied customers. Good reviews can be a real encouragement, helping you to see the ways in which your products or services have made someone’s life better.

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ready to get started?

We’re ready to show your strengths to the world when you are.

Your business is unique. The strategies that work for others in your industry might not work for you! We listen with every tool we have in order to equip you to make smart decisions about how you market and to whom. enCOMPASS Advertising Agency is ready to help you reach the people you want to reach.

We’ll perform an audit and give you all the information you need to get started. There are no long-term contracts so there's nothing standing in your way to achieving better results starting right now!

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Our Intelligent Marketing Services


  • did you know?

    A lot of our best work… is invisible.

    We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.

  • be a success story.

    A Goodnight Sleepstore

    E-COMMERCE WEBSITE

    A great-looking website doesn’t mean much if nobody sees it! After launching the AGNS website we worked closely with the client on their marketing strategy. Utilizing a combination of tactics, we have seen GREAT results over a 3-year period. 

    49% Increase in Year over Year Organic Traffic
    134% Increase in Goal Conversions
    134% increasein goal conversions