Displaying items by tag: Digital Audio
The Benefits of Digital Audio Advertising
So long as you have a mobile device, you’re never at a loss for high-quality audio content. From podcasts to audiobooks to streaming music, digital audio has effectively quashed terrestrial radio, providing countless options for personalized entertainment.
For generations, advertisers have faced the same question: What’s the most effective way to engage the attention of our audience? In 2023, few answers are more compelling than digital audio. Study after study confirms that this rapidly rising medium is among the most effective at capturing and maintaining audience attention, and that it’s a must-have for virtually any company’s media mix.
Why Add Digital Audio to Your Media Mix?
Consumer habits are changing, and it’s important to make sure that your media mix is keeping pace. Case in point: As terrestrial radio fades from prominence, digital audio is becoming an increasingly prevalent part of everyday life. This is an important trend for advertisers to capitalize on, augmenting their current ad spend with placement on podcasts, streaming music, and digital radio services.
Planning the Perfect Programmatic Campaign
It takes some time to develop a comprehensive programmatic ad campaign… but ultimately, that time can prove very well-spent. Not only does proper planning help improve your results, but it can also make it much easier for you to pivot and adapt as necessary.
When developing a digital marketing strategy, it’s vital to account for the preferences and behaviors of the audience you’re trying to engage with. That may sound like a simple point, but in actual practice, aligning strategy with audience can be a challenge. That’s because consumer trends are in a constant state of flux, which means that marketers must be nimble and adaptive.
Adding Digital Audio to Your Media Mix
In a bygone era, advertisers might have invested decent chunks of money getting spots played on traditional/terrestrial radio, where they could rest assured that they’d find a large and captive audience. In today’s world, the power of terrestrial radio is somewhat diminished. While there may still be certain advertisers who benefit from landing their content on a local AM/FM station, others have found that digital audio offers a more robust return on investment. At enCOMPASS, we have encouraged many of our clients to add digital audio to their media mix… and over the last few months, our faith in this format has only intensified.
Should I Be Using Digital Radio?
One of the primary objectives of any digital advertising campaign is to reach buyers at key points in their consumer journey. In pursuit of this goal, audio advertising is all too often overlooked. But advertisers neglect audio at their own risk. There are countless opportunities to connect with an audience over digital radio, potentially reaching buyers that might otherwise slip through the cracks.
The Exciting Future of Digital Radio
Even among experienced marketers, it’s easy to overemphasize the visual: For example, many of us tend to think about digital marketing solely in terms of Instagram stories, YouTube videos, and images shared across Facebook, Snapchat, or Twitter.
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