Displaying items by tag: Marketing
It’s tough to conceive of an effective digital marketing strategy that doesn’t include a robust social media presence. Simply put, social media is too big and too prominent to ignore. Globally, there are now 4.55 billion active social media users, representing an increase of nine percent over the previous calendar year. In other words, hundreds of millions of people are signing up for social media accounts each year.
Goodbye FLoC. Hello Topics API
Over the past couple of years, Google has been faced with a seemingly impossible predicament: Honoring the privacy of users and abiding with changing privacy regulations while also providing advertisers with useful targeting options.
Why Does Google Change Title Tags?
The title you provide to your Web page can have a major impact on the number of search engine users who click-through to access its contents. After all, the title delivers critical context about what the page is all about, context that is useful to the search engine algorithms as well as the end user. In short, selecting the right title tag for your website is invaluable.
Why Now’s the Time to Upgrade Your Website
All too often, business owners treat their website like a bowling trophy: Something you strive for, acquire, then set on the shelf and forget about. It’s far better to consider your website as a living document, something that constantly evolves and is subject to regular review and revision. Indeed, there are many reasons to update your website, whether it’s to keep pace with your changing business, with your changing customer base, or with the changing Internet.
How to Audit Your Content
By now you’ve probably heard the old digital marketing adage: “Content is king.” Many marketers have taken this to heart, developing rigorous schedules for content development and publication. But in their zeal to create new content, it’s all too easy for marketers to neglect auditing the content they’ve already created.
Mobile Marketing Shifts to Keep an Eye On
Mobile marketing has always moved at a fast pace. Even so, the shifts we saw in 2020, prompted in large part by the COVID-19 pandemic, were relatively unprecedented. Calendar year 2020 saw a record-shattering $223 billion expenditure on mobile marketing worldwide, representing a year-over-year increase of some 17 percent. And when the dust settles on 2021, we feel confident in saying that we will see another fairly sizable investment.
How SEO Has Shifted in the Last Year
Marketers and advertisers have long championed the value of a solid SEO strategy. What makes this challenging is that SEO is anything but static. For one thing, consumer behaviors are constantly changing, altering the ways in which people search for information. For another thing, Google is constantly tweaking its algorithms, with the goal of improving quality, relevance, and convenience for the end user.
Planning the Perfect Programmatic Campaign
It takes some time to develop a comprehensive programmatic ad campaign… but ultimately, that time can prove very well-spent. Not only does proper planning help improve your results, but it can also make it much easier for you to pivot and adapt as necessary.
When developing a digital marketing strategy, it’s vital to account for the preferences and behaviors of the audience you’re trying to engage with. That may sound like a simple point, but in actual practice, aligning strategy with audience can be a challenge. That’s because consumer trends are in a constant state of flux, which means that marketers must be nimble and adaptive.
Short-Form Video Is Here to Stay
As you’ve no doubt noticed, short-form videos are everywhere these days. The most prominent example is TikTok, the social platform whose soaring popularity has been closely intertwined with the more general uptick in short video content. You can also find plenty of examples of more tenured social platforms getting in on the action: Think Instagram Reels, YouTube Shorts, and more.
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08/10/2021
Why Citation Services Are the First Step in Local SEO
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01/24/2020
9 Local Search Resolutions for 2020
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12/26/2019
Why Citations Matter for Your Business
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A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
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How AI-Driven Automation Can Transform Your Business
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