In many ways, email represents one of the most effective tools in the marketer’s toolbox. It’s certainly one of the most consistent and reliable channels for communicating with your audience; and with the right strategy, it’s more than possible to sustain an excellent email open rate.
If you’ve spent much time in the world of digital marketing, or even if you’re just an astute observer of the online search experience, then you know that Google is constantly tinkering with its products, routinely rolling out new changes to the way it presents search results. Often, these changes are fairly minor in scope, but still worth noting for their impact on marketers and search engine users alike.
Every year, the Davey Awards celebrate big achievements from small agencies. Over the years, the enCOMPASS team has had the pleasure of taking home quite a few Davey Awards, and we’ve just added three more to the shelf.
For a majority of business owners, the final stretch of the calendar year represents a season of unparalleled opportunity: Indeed, with holiday shoppers prowling for deals, the period between Halloween and Christmas can provide considerable padding to your yearly revenues. It’s no exaggeration to say that, for many businesses, the holiday shopping season is make-or-break.
At enCOMPASS, we often tell our clients that, for sheer bang for buck, Search Engine Marketing (SEM), also known as “Pay Per Click” (PPC) advertising is one of the most valuable tools in the digital marketing toolbox. But of course, that all hinges on SEM being done wisely and strategically. Whether you’re launching a brand-new campaign or simply looking to audit your current PPC endeavors, we have a few basic tips that can help you maximize your ROI.
Every year, the Academy of Interactive & Visual Arts (AIVA) sanctions and judges the w3 Awards, combing the web for the best of the best in design, marketing, and more. And every year for the past seven years, we’ve been honored to bring home a fistful of these prestigious awards.
If you’re an e-commerce merchant, you’ll want to use every possible marketing tool, from SEO to social media marketing, to highlight your products to relevant search engine users. One of the most essential tools is Google Shopping Ads, which are visual ads that appear when users seek out particular products via Google.
For consumers, the holiday season can be a time of fun, festivity, and the very best kinds of busyness. For business owners, the stakes are considerably higher. Indeed, many businesses depend on brisk seasonal sales and high Q4 profits to achieve their annual revenue goals. As such, the holiday shopping season can truly be make-or-break.
This year has brought a significant shakeup to the world of Google Ads: Expanded ads are being phased out, with responsive search ads replacing them as the new standard. For advertisers, this new format means additional opportunities to provide headlines and descriptions. It also means surrendering just a bit more control to Google and to its machine learning capabilities.
When it comes to developing an effective Instagram strategy, one that engages an audience and boosts brand awareness, there are a number of factors to consider. Many of these facets have to do with the nature of your content; for example, success on Instagram hinges on high-quality photos and videos, engaging captions, and relevant hashtags, among other things.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
enCOMPASS Agency has been a leader in automotive digital marketing for car dealers since 2006. Our success in auto is unprecedented and Lake Norman CDJR is an example of how to achieve amazing results by working as true marketing partners for over a decade.