Displaying items by tag: Marketing
This article serves two purposes. First, it answers the question, “What is wrong with focusing on impression share?” That, in of itself, makes it worth the read. But secondly, this is our first trial run with using the new ChatGPT technology to write an entire blog on a subject. That’s right! A human did not write the following blog. It was generated by simply asking the AI to “write me a 500 word blog about how impression share is a poor metric to track for a search engine marketing campaign.” Check it out below. We must say, it’s pretty spot on! Buckle up, and enjoy the ChatGPT ride.
What is ChatGPT? Your Questions, Answered
AI enthusiasts are constantly experimenting with new technologies, developing “bots” to perform different functions or assist with varied tasks. Most of the time, these bots are strictly the province of insiders; if you’re not actively following the world of AI development, you never hear about them.
8 Reasons to Upgrade Your Website
In many ways, your business website is the centerpiece of all your marketing efforts. It’s the hub where users can obtain information about your products and services. It’s where you draw traffic, capture leads, and ultimately generate conversions. All your other marketing channels, including social media and SEO, orbit around the website.
Why Business Blogs Still Matter
Blogging is nothing new. In fact, back during the early days of the Internet, the Web was often casually referred to as the “blogosphere.” Yet even though blogs have been around for a long time, many business owners still have some misconceptions about what blogging is and why it matters.
The Marketer’s Guide to Voice Search
If you ever have a burning question, about anything or everything, all you have to do is ask. And, thanks to voice assistants like Siri, Alexa, and Google, you’ll likely get a pretty good answer right away. These voice assistants make it quick and convenient to submit an online search query, without the need to use your hands. And as machine learning and AI technologies continue to improve, the quality of the voice search experience has seen a dramatic rise.
When it comes to local search engine optimization, one of the most significant achievements is ranking at the top of Google Maps. Simply put, this is where most local consumers tend to gravitate, especially those who are seeking a particular product, service, or business in their immediate geographic area. Indeed, the Google Maps display dominates local searches, making it an essential piece of online real estate.
Top Six Advantages of SEM
At enCOMPASS, we often advise our clients to diversify their media mix, integrating a number of different channels and strategies in order to reach their desired audience. However, if we had to select just a single channel that we believe offers the best return on investment, we’d be hard-pressed to argue against search engine marketing, better known as SEM.
Recently, our Account Supervisor, Elizabeth Suarez, was asked by enCOMPASS client, Bernard Ory of On Stage Hair Studio, to be featured as a guest on the 2 Guys Chat podcast. Check it out!
How SEO Changed in 2022
To succeed in SEO requires a certain level of flexibility. The SEO landscape is always changing, due to factors including Google algorithmic updates, changes in consumer behavior, and the adoption of new technologies. The best SEO professionals are nimble, able to take in these trends and to adjust their strategies accordingly.
For years, display advertising has stood as one of the most popular and effective forms of digital advertising. This visual-driven approach is an especially apt choice for marketers hoping to boost brand awareness and to attract attention from online users. Display advertising is also characterized by its robust targeting features, enabling marketers to be methodical in their efforts to reach and acquire new customers.
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08/10/2021
Why Citation Services Are the First Step in Local SEO
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01/24/2020
9 Local Search Resolutions for 2020
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12/26/2019
Why Citations Matter for Your Business
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did you know?
A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
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enCOMPASS Agency has been a leader in automotive digital marketing for car dealers since 2006. Our success in auto is unprecedented and Lake Norman CDJR is an example of how to achieve amazing results by working as true marketing partners for over a decade.
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Search Engine Marketing (SEM) Google Insights Search Engine Optimization (SEO)
How AI-Driven Automation Can Transform Your Business
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