Displaying items by tag: Marketing
The 2022 midterms are right around the corner. That means the airwaves will soon be flooded with political ads—if they haven’t been inundated already. Since it is an election year, you must take extra caution as you chart the ideal path for your media investment. To that end, let’s discuss three key reasons why you should consider shifting some of your advertising allocation from TV to online video.
Is SEO the Silver Bullet for Your Marketing?
During the early days of the Internet, many business owners underestimated the long-term significance of search engine optimization (SEO). Today, it’s possible that the pendulum has swung a bit too far in the opposite direction.
Once again, the United States faces a series of consequential political elections—along with all the tensions that an election cycle entails. The results of this year’s midterms will no doubt have an impact at every level of government. But for advertisers, the season leading up to the midterms may be just as consequential.
The Biggest PPC Trends of 2022 (So Far)
While the general principles behind pay-per-click (PPC) advertising have remained more or less static ever since the inception of Google Ads, some of the specific methods and technologies have changed. To ensure success with your Search Engine Marketing (SEM) campaign, it’s helpful to have a sense of where the field is headed.
Recently, Google announced that it would be phasing out Universal Analytics, replacing it with Google Analytics 4. This change is something of a mixed bag for experienced analytic trackers: While GA4 boasts many of the same metrics that were included in UA, it also offers a few new ones.
SEM Strategies to Address Inflation
Inflation has dominated this year’s economic news, a trend that may not ebb anytime soon; in fact, some economists have warned that a recession is all but inevitable. This reality obviously touches all of us in some form or fashion, but for advertisers in particular, there are some pressing concerns about marketing budgets. For this post we are going to focus on the impact it could have on Search Engine Marketing (SEM) in particular, and ways to address it.
Just Launched: The All-New IMI Dashboard
At enCOMPASS Agency, we specialize in interactive marketing plans that are unique for each client. We’ve trademarked the term Interactive Marketing Intelligence™ (IMI) because it’s what we do and what we do best. We’re thrilled to announce that the first phase of our all-new IMI dashboard has officially launched!
Coming Soon: The All-New IMI Dashboard
Since 2006, enCOMPASS Advertising Agency has been leading the way in Search Engine Marketing (SEM), also known as Pay-Per-Click (PPC). With our exclusive Interactive Marketing Intelligence™ (IMI) platform, our clients consistently enjoy a distinctive advantage over their competition. And to widen that gap even more, we are excited to announce the upcoming launch of our all-new IMI dashboard!
Programmatic TV, Explained
TV advertising is nothing new; for generations, advertisers have spent top dollar in order to promote their products to viewers at home. And yet, the nature of TV advertising has changed considerably. One of the most significant innovations of the past decade is programmatic TV, which makes it easier for advertisers to purchase TV inventory based on the audience they want to reach…and to calibrate their spending accordingly.
Best Practices for Review Generation
Before committing to most purchase decisions—whether that’s buying a new TV or simply trying out a pizza spot that just opened—consumers like to have some sort of social proof. That is, they like to see that other consumers have spent their own hard-earned money on the same product or service and found the transaction to be worthwhile. This social proof can sometimes take the form of a testimonial, but more often it is delivered via online reviews, posted to Google, Facebook, or Yelp.
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08/10/2021
Why Citation Services Are the First Step in Local SEO
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01/24/2020
9 Local Search Resolutions for 2020
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12/26/2019
Why Citations Matter for Your Business
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did you know?
A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
stay ahead.
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Search Engine Marketing (SEM) Google Insights Search Engine Optimization (SEO)
How AI-Driven Automation Can Transform Your Business
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Marketing Mobile Advertising Video Advertising
The Future of Podcast Advertising: How to Stay Ahead in 2025