tr?id=512356885781061&ev=PageView&noscript=1 Google Insights - enCOMPASS Advertising Agency

Displaying items by tag: Google Insights

Google is constantly updating, revising, and expanding local search functionality. Even so, the flurry of activity in 2020 has been rather surprising. According to the company, their search engineers have made more than 250 changes to Google Maps and local search queries, simply since the start of the pandemic… and most of these changes have involved the rollout of new features.

Published in encompass blog

Creating a Google My Business (GMB) account is one of the best things small businesses can do to boost their local SEO rankings, and ultimately to draw the attention of consumers in their geographic area. In fact, GMB offers such a rich assortment of features that it’s easy to take some of them for granted.

Published in encompass blog

Businesses seeking to boost their holiday sales have countless tools at their disposal. One that is all too often overlooked is Google My Business (GMB). While GMB is a local search essential no matter the season, it takes on a unique utility during the holiday shopping season.

Published in encompass blog

Those who work in search engine optimization (SEO) or website design know that Google adjusts its search algorithms pretty frequently, usually with tweaks too small to even notice. Every now and then, the search engineers trot out a truly significant algorithmic overhaul that sends the entire industry into a frenzy; the Google Penguin and Google Panda updates are a couple of historic examples.

Published in encompass blog

One of the most crucial aspects of your Google Ads campaign is understanding the Google Quality Score. Unfortunately, many advertisers don’t fully understand what the Quality Score entails, nor the steps they may take to improve it.

Published in encompass blog

Does your company have its own Google My Business account? If not, we’d highly recommend you create one sooner rather than later. Not only do GMB accounts allow you to convey vital information to search engine users, but they’re also important local ranking factors in the Google search algorithms.

Published in encompass blog

Advertisers thrive on access to clear, actionable data. For example, Google provides advertisers with a treasure trove of metrics and analytics that allow them to determine who’s seeing their ads and why; this information, in turn, can lead to more informed budgeting, targeting, messaging, and beyond.

Published in encompass blog
Tagged under

Advertisers have long depended on third-party cookies to guide their efforts in digital ad buying and targeting. Recently, however, Google announced that it would be phasing out third-party cookies sometime in 2024. What once seemed like a distant deadline now looms closer by the day, and it’s important for advertisers to start thinking seriously about how they will respond to this significant change.

Published in encompass blog
Tagged under

Over the last few years, transparency has become an increasingly central issue in the world of online advertising. Google has addressed this issue head-on, noting in a recent blog post that they want their users to have some choice and control over the ads they see, and also to be able to quickly and easily determine who’s paid to place those ads. There are a number of examples of Google’s emphasis on ad transparency, such as the “Why This Ad?” feature you might see from time to time. By clicking on this text, users can receive information about why Google chose to show them that particular advertisement at that particular moment.

Published in encompass blog

Often, when we talk about SEO, we frame it in positive terms: What can you do to boost your website’s search engine visibility? How can you improve your rankings? How can you win the favor of Google’s algorithms?

Published in encompass blog
Tagged under

ready to get started?

We’re ready to show your strengths to the world when you are.

Your business is unique. The strategies that work for others in your industry might not work for you! We listen with every tool we have in order to equip you to make smart decisions about how you market and to whom. enCOMPASS Advertising Agency is ready to help you reach the people you want to reach.

We’ll perform an audit and give you all the information you need to get started. There are no long-term contracts so there's nothing standing in your way to achieving better results starting right now!

First Name
Please enter your first name.

Last Name
Please enter your last name.

Email
Please enter your email.

Phone
Please enter a valid phone number (123-456-7890).

Message
Please enter your message.

Invalid Input

Our Intelligent Marketing Services


  • did you know?

    A lot of our best work… is invisible.

    We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.

  • be a success story.

    Lake Norman Chrysler Dodge Jeep Ram

    AUTO DEALER MARKETING PARTNER

    enCOMPASS Agency has been a leader in automotive digital marketing for car dealers since 2006. Our success in auto is unprecedented and Lake Norman CDJR is an example of how to achieve amazing results by working as true marketing partners for over a decade.

    national TIME dealer of the year
    national TIME dealer of the year
    #1 Dealer2018 TIME Dealer of the Year